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International Entertainment News

Friday, September 19, 2014

This Festive Season Kurkure Says 'Phone pe Badhaiyan Chhodo, Milke Tyohar Manao'

This Festive Season Kurkure Says 'Phone pe Badhaiyan Chhodo, Milke Tyohar Manao'

NEW DELHI, September 19, 2014 /PRNewswire/ --

- Offers Consumers a Chance to Win an Air Ticket Every Hour, Every Day for Two Months

- Click on the Link to Catch the Kurkure Family in an all New Fun Filled TVC

In today's day and age we use technology to connect or share greetings even during
festivals. But while technology has so many benefits, it is also making us more distant.
Kurkure's new festive campaign attempts to create a behavioural change, encouraging people
to meet each other in person, face to face, fuelling real love in relationships.


The onset of festive season brings in the challenges of high prices and packed
flights. But now Kurkure has made it easy. Just grab a pack of Kurkure for as little as
Rs. 10/- and stand a chance to win a free air ticket, every hour, over two months. Fly
home free, anywhere in the country and meet your loved ones to celebrate the festivities.
To top it all, every fortnight, one mega winner can win a round trip to any international
destination in the world.

Also catch India's quirkiest Kurkure family starring Parineeti Chopra, Kunal Kapoor,
Boman Irani and Farida Jalal on the small screen, as they feature in an all new film that
is scheduled to go on-air on September 19, 2014.

Speaking about the latest festive campaign, Vani Gupta, Director Marketing, PepsiCo
India, said, "We are living in an age where people today are challenged for time and would
rather call and SMS, versus making the effort of meeting people in the physical world. Our
latest festive campaign seeks to reignite the warmth and love of celebrating as a family
together. We are confident that this campaign will touch hearts and make a real difference
in behaviour and the larger culture around technology."

To avail this offer, consumers should look for the Kurkure promo packs that will
provide the contest code which they need to SMS to the given number. The promotion is
valid up to October 31, 2014, one lucky winner will be selected every hour, every day.

"We're all getting more attached to our devices than the people we grew up with...and
it's really annoying on festivals to get a text or a much forwarded wish from people we
are so close to. So Kurkure wants to go all out and say that the thing to do this Diwali
is to make the effort and meet your family and loved ones," said Sonia Bhatnagar,
Executive Creative Director, JWT.

This is a high decibel campaign supported by different media legs including radio,
print, on ground events, a witty SMS campaign that takes on technology, digital
innovations and more.

TVC details

- Agency: JWT Delhi
- Sr. VP & EBD: Babita Baruah
- ECD: Sonia Bhatnagar
- NPD: Mythili Chandrasekar
- Planning: Arshi Ansari
- Creative Team: Shikha Sud, Binesh Sharma
- Servicing: KRK Ganesh, Faizyab Khan, Nilanjana Ghosh
- Production House; Director: Like Minded People
- TVC duration: 35 sec
- Media Planning: Mindshare
- Language: Hindi, Regionals

About PepsiCo India:

PepsiCo entered India in 1989 and has grown to become one of the largest food and
beverage businesses in India. PepsiCo India has been consistently investing in the country
and has built an expansive beverage and snack food business, supported by 37 beverage
bottling plants and 3 food plants. PepsiCo India's diverse portfolio includes iconic
brands like Pepsi, Lay's, Kurkure, Tropicana 100%, Gatorade and Quaker. Within two
decades, the company has been able to organically grow eight brands that generate Rs.
1,000 crore or more in estimated annual retail sales and are household names, trusted
across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance
with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats
to healthy eats; to find innovative ways to minimize our impact on the environment by
conserving energy and water and reducing packaging volume; to provide a great workplace
for our associates; and to respect, support and invest in the local communities where we
operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first
business to achieve 'Positive Water Balance' in the beverage world, a fact verified by
Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been water positive since then.
For more information, please visit

Primary Media Contact: Nafeesa Abid,, +91-9899592586, Genesis

Secondary Media Contact: Neha Sabharwal,, +91-9999690904,
Genesis Burson-Marsteller


PepsiCo India

Profile: intent

International Entertainment News

MoneyTV with Donald Baillargeon, 9/19

MoneyTV with Donald Baillargeon, 9/19

LOS ANGELES, Sept. 19, 2014 /PRNewswire/ -- Obamacare the sequel, palm trees, wood pellets, solar power, cannabis payments, credit repair, waste to energy; this week on MoneyTV with Donald Baillargeon. MoneyTV is the internationally syndicated television program all about money and what makes it happen, (, featuring informative interviews with company CEOs, providing insights into their operations and outlooks for their futures.

Free information packages from the featured companies can be requested by sending an email to

The television program can also be viewed online immediately at

Featured companies on this week's program include:

Singlepoint Inc. (OTCPINK: SING) CEO Greg Lambrecht described some of the progress the company has made in 2014. MoneyTV has re-initiated coverage of SING.

California Style Palms, Inc. (OTCPINK: CFPI) CEO Burl Gregory announced an LOI for another land acquisition.

XsunX, Inc. (OTCBB: XSNX) CEO Tom Djokovich announced the company has begun targeting the agricultural industry.

Bluesphere Corporation (OTCBB: BLSP) CEO Shlomi Palas announced an acquisition LOI in Italy and an MOU in Israel.

Kleangas Energy Technologies Inc. (OTCPINK: KGET) Executive VP Don Willis provided an update of recent company progress.

Trycera Financial, Inc. (OTCPINK: TRYF) CEO Ray Smith announced the company's "Business-in-a-Box" concept.

A complete menu of TV listings is available at the MoneyTV web site,
MoneyTV Executive Producer and Anchor Donald Baillargeon is also the host of MoneyRap Radio, and the daily television program Global Financial News Minute with Donald Baillargeon.

MoneyTV with Donald Baillargeon television program, Copyright MMXIV, all rights reserved. MoneyTV does not provide an analysis of companies' financial positions and is not soliciting to purchase or sell securities of the companies, nor are we offering a recommendation of featured companies or their stocks. Information discussed herein has been provided by the companies and should be verified independently with the companies and a securities analyst. MoneyTV provides companies a 3 to 4 month corporate profile with multiple appearances for a cash fee of $11,995.00 to $17,250.00, does not accept company stock as payment for services, does not hold any positions, options or warrants in featured companies. The information herein is not an endorsement by Donald Baillargeon, the producer, publisher or parent company of MoneyTV.


Donald Baillargeon
949 388 5267

SOURCE MoneyTV; Singlepoint, Inc.; California Style Palms, Inc.; XsunX, Inc.; Bluesphere Corporation; Kleangas Energy Technologies, Inc.; Trycera Financial, Inc.

MoneyTV; Singlepoint, Inc.; California Style Palms, Inc.; XsunX, Inc.; Bluesphere Corporation; Kleangas Energy Technologies, Inc.; Trycera Financial, Inc.

Web Site:

Profile: intent