International Entertainment News: March 2008

RealNetworks to Power emoticonSMS Delivery to BSNL Subscribers

BSNL to be India's first implementation of this personalization service

LAS VEGAS, April 1, 2008 /PRNewswire-FirstCall/ -- From CTIA WIRELESS 2008 -- This week at CTIA WIRELESS 2008 in Las Vegas, RealNetworks(R), Inc. (NASDAQ:RNWK), the digital entertainment services company, today announced its agreement with India's largest telecommunication company, Bharat Sanchar Nigam Limited (BSNL), to provide the first-ever deployment of emoticonSMS services in India for BSNL's 39 million subscribers later this year.

Once a subscriber signs up for the service, emoticonSMS automatically converts his or her SMS text messages into SMS emoticons using keyword recognition technology. Subscribers can choose from 4,000 emoticons in 500 themes, making it simple to create unique and personalized messages for each of their contacts, every time.

"Through its global client roster, Real has clearly demonstrated its ability to serve our customer base with new and cutting edge features," said a senior BSNL official. "Delivering a premium experience to our subscribers has always been our primary goal, and working with Real to deliver emoticonSMS helps us continue providing the latest in personalization services while realizing benefits to our bottom line."

Real's services are currently available through 89 different carriers in 44 countries worldwide, making them available to 800.3 million subscribers. Real offers wireless providers a comprehensive selection of mobile services including Music on Demand, Games, Video, Personalization features (such as Ringtones, RBTs and Multimedia Ringback Services) as well as messaging services.

"emoticonSMS is another value-added service offered by Real that makes traditional SMS more engaging and fun," said Jay Kim, vice president, APAC & Music Business, RealNetworks. "This agreement helps position BSNL as a market leader for value-added services in India."

Real will showcase emoticonSMS and all of its mobile entertainment service offerings in booth number 4617 at CTIA WIRELESS, April 1-3, 2008 in Las Vegas.

RNWK - - G

ABOUT REALNETWORKS(R)

RealNetworks, Inc. delivers digital entertainment services to consumers via PC, portable music player, home entertainment system or mobile phone. Real created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including: RealPlayer(R), the first mainstream media player to enable one-click downloading and recording of Internet video; the award-winning Rhapsody(R) digital music service, which delivers more than 1 billion songs per year; RealArcade(R), one of the largest casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world. RealNetworks' corporate information is located at http://www.realnetworks.com/company.

ABOUT BSNL

Bharat Sanchar Nigam Ltd. (BSNL) formed in October, 2000, is amongst World's leading Telecommunications Companies providing comprehensive range of telecom services in India, for example Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a span of eight years it has become one of the largest public sector units in India. BSNL has set up a world class multi-gigabit, multi-protocol convergent IP infrastructure that provides convergent services like voice, data and video through the same Backbone and Broadband Access Network. BSNL cellular service, CellOne, has more than 38.9 million cellular customers and 31.5 million wire line customers as of Feb '08. BSNL's corporate information is located at http://www.bsnl.co.in/

RealNetworks, RealArcade, Rhapsody, RealPlayer and the Real logo are trademarks or registered trademarks of RealNetworks, Inc. or its subsidiaries. All other trademarks, names of actual companies and products mentioned herein are the property of their respective owners.

First Call Analyst:
FCMN Contact: meggers@real.com

Source: RealNetworks, Inc.

CONTACT: US, Jennifer Humiston of SHIFT Communications, +1-617-779-1812,
jhumiston@shiftcomm.com, for RealNetworks; or Tiffany Dunning,
+1-206-892-6733, tdunning@real.com, or Asia, Eric Suh, +82 2 2014 5377,
eric.suh@ap.real.com, both of RealNetworks

Web site:

http://www.realnetworks.com/
http://www.bsnl.co.in/

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Profile: intent

RealNetworks Introduces Two New Services in its Ringback Tone Services Suite for Mobile Operators

Multi-Service Ringback Tone Platform and Multi-Tenant Ringback Tone Service Bring Personalized Mobile Entertainment to More Users

LAS VEGAS, April 1, 2008 /PRNewswire-FirstCall/ -- CTIA WIRELESS 2008 -- From CTIA WIRELESS 2008, RealNetworks(R), Inc., the digital entertainment services company, is announcing the upcoming availability of two new services that will extend the reach of its managed Ringback Tone (RBT) services suite. The new Multi-Service RBT Platform will enable service providers to offer bundled personalization services to subscribers, while the Multi-Tenant RBT Service will provide Real's leading RBT service to more users by making it more accessible for smaller carriers. Both services are expected to be generally available in the third quarter 2008.

Multi-Service RBT Platform

RealNetworks will add new capabilities to its world-class RBT Services Suite, allowing mobile operators to offer bundled ringtone (RT), RBT, video ringtone and graphic content for combined purchase at a discounted price in one unified storefront. When a user purchases one personalization service, such as a RT, the RBT and video ringtone version of the song would be offered, as well as a related graphic for one bundled price. Real's goal with the platform is to increase discovery and purchase rates for different types of content and provide a richer mobile experience, ultimately increasing customer satisfaction.

All the operator's downloadable content -- regardless of the vendor providing the related service -- will exist in a centralized management system that can be installed on top of the operator's existing mobile download solutions. This could include RT, RBT, graphics and more.

"The number of people who are personalizing their mobile phones with ringtones, wallpapers and ringback tones is growing steadily," said Mark Donovan, chief marketing officer and senior analyst, M:Metrics. "The challenge for operators has been that the bulk of this growth is coming from user-created ringtones and graphics, as phones and their users become more sophisticated. Bundling graphics and ringtones with ringback tones, which consumers are paying for in growing numbers, could help drive new downloads and revenue for mobile operators."

Multi-Tenant RBT Service

RealNetworks' Multi-Tenant RBT service will provide small- to medium-sized carriers an affordable way to offer subscribers world-class RBT service. A turnkey version of Real's customized RBT Service, this Multi-Tenant service will enable smaller carriers to offer RBTs on their networks with the support of end-to-end service management.

The Multi-Tenant RBT Service was developed to meet the growing demand for RBTs in the global market. According to a recent study from IDC, Worldwide Mobile Entertainment 2007-2011 Forecast, purchases of ringback tones will surpass those of traditional ringtones in 2010(1). The Multi-Tenant Service will allow smaller mobile operators to compete and offer cutting-edge services to their subscribers. It will also attract operators who are currently using packaged RBT software, giving them an opportunity to improve the service they provide to subscribers and allowing them to focus on customer satisfaction and promotion.

"These enhancements to Real's RBT Services Suite demonstrate our commitment to helping mobile operators of all sizes stay competitive and boost their bottom line growth," said Larry Moores, vice president, global marketing and product management, RealNetworks' Technology Products and Solutions division. "Based on Real's market-leading RBT and management services, these solutions will make mobile content accessible to more mobile users and drive market adoption."

A pioneer in the wireless space, RealNetworks was the world's first RBT service provider with SK Telecom in May 2002, and subsequently the first US RBT service provider with a major US wireless carrier in November 2004. Today, Real operates RBT services for more mobile subscribers than any other provider in the world. With more than 26.4 million active RBT subscribers worldwide and a global adoption rate of over 10% -- more than double regional averages -- the company is positioned to score another market success with the introduction of these expanded service offerings.

Real's services are currently available through 89 different carriers in 44 countries worldwide, making them available to 800.3 million subscribers. Real offers wireless providers a comprehensive selection of mobile services including Music-On-Demand, Video-On-Demand, mobile games, personalization features such as RTs, RBTs and Multimedia Ringback Services, and messaging services.

Real will be showcasing both its Multi-Service RBT Platform and Multi- Tenant RBT Service in booth number 4617 at CTIA WIRELESS, April 1-3, 2008 in Las Vegas.

RNWK-G

ABOUT REALNETWORKS

RealNetworks, Inc. delivers digital entertainment services to consumers via PC, portable music player, home entertainment system or mobile phone. Real created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including: RealPlayer(R), the first mainstream media player to enable one-click downloading and recording of Internet video; the award-winning Rhapsody(R) digital music service, which delivers more than 1 billion songs per year; RealArcade(R), one of the largest casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world. RealNetworks' corporate information is located at http://www.realnetworks.com/company.

RealNetworks, RealArcade, Rhapsody, RealPlayer and the Real logo are trademarks or registered trademarks of RealNetworks, Inc. or its subsidiaries. All other trademarks, names of actual companies and products mentioned herein are the property of their respective owners.

(1) IDC, "Worldwide Mobile Entertainment 2007-2011 Forecast," Doc #

210103, December 2007

First Call Analyst:
FCMN Contact: meggers@real.com

Source: RealNetworks, Inc.

CONTACT: In the US, Jennifer Humiston of SHIFT Communications,
+1-617-779-1812, jhumiston@shiftcomm.com; or Tiffany Dunning of RealNetworks,
+1-206-892-6733, tdunning@real.com; or In Europe, Kevin Connor of Axicom,
+44 20 8392 4082, kevin.connor@axicom.com; or In Asia, Eric Suh of
RealNetworks, +82 2.2014.5377, eric.suh@ap.real.com, all for RealNetworks,
Inc.

Web site:

http://www.realnetworks.com/

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Profile: intent

Benador Public Relations Announces The Arab Broadcast Forum in Abu Dhabi, 4th and 5th of May, 2008

NEW YORK and ZURICH, Switzerland, March 31 /PRNewswire/ -- The media and communications department of the Swiss-American firm Benador Public Relations is pleased to announce the Arab Broadcast Forum to be held in Abu Dhabi, 4th and 5th of May, 2008.

For the third consecutive year, broadcast news professionals and executives from the Arab world and around the world will gather in Abu Dhabi for the Arab Broadcast Forum 2008.

The Arab Broadcast Forum has quickly become the Arab world's premier summit in the broadcast industry with emphasis on news. It now attracts more than 300 delegates to discuss the key challenges and issues facing the media and broadcasting sector and provides an outstanding networking opportunity.

In October 2007, leading executives from some of the top Arab and global broadcasters met at the Arab Broadcast Forum Editorial Board meeting in Berlin and set up an exciting draft agenda, relevant to the region and beyond.

Among the topics that will be addressed during the summit are: reporting on oil, the power of TV drama, reliable media resource, report on refugees in the Arab world, safety of journalists in the media war in Palestine, the Arab League media charter, the art of elections which will particularly analyze the situation of American elections, and so on.

This unprecedented event in the Middle East is a professionally produced live television programme with wide and spirited audience participation rather than a simple conference.

Last year, the entire event was aired live on Abu Dhabi TV and Al Jazeera Mubashar in addition to several sessions which aired on Al Arabiya, LBC Sat, Al Jazeera and BBC Arabic-language radio.

This year the event will take place once again in Abu Dhabi where it returns to the spectacular seven-star Emirates Palace, the venue for our inaugural event in 2006.

The Emirates Palace in Abu Dhabi is granting Arab Broadcast Forum delegates special rates in one of the region's busiest capitals.

Once again, Abu Dhabi TV will serve as host broadcaster and will provide the Arab Broadcast Forum with world-class facilities.

Additionally, the Abu Dhabi Tourism Authority will host a very special gala event during the summit. More details will be provided shortly.

"We are offering a stimulating programme and we are looking forward to continue to be the facilitators of these exciting series of meetings of the minds as we have been, ever since the creation of the Arab Broadcast Forum in Abu Dhabi in 2006," said Jim Gold, the experienced Managing Director of the Arab Broadcast Forum (www.abfonline.net).

"The world of broadcast is a vast and complex one, and it is critical that the Arab world count with a class-A regional summit like this one. Expertly organized, the Arab Broadcast Forum features a series of poignant and stimulating discussions, as well as self-analysis and constructive criticism, that help place Arab broadcasting at a world level," said Eliana Benador, whose firm, Benador Public Relations, from New York and Zurich, is assuring the general public relations for the event.

For inquiries and media requests, please feel free to contact Ms Benador at eb@benadorpr.com, reference: ABF-2008.

Contact: Ms. Benador
Benador Public Relations

www.benadorpr.com

Telephone: +12127179966
US mobile: +19176261266
International mobile: +16466459946

Swiss and Emirati mobiles available on request

Source: Benador Public Relations

CONTACT: Ms. Benador of Benador Public Relations, +1-212-717-9966, US
mobile: +1-917-626-1266, International mobile: +1-646-645-9946

Web site:

http://www.benadorpr.com/
http://www.abfonline.net/

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Profile: intent

WIBC-FM Launches Free Real-Time Video Traffic Service for Mobile Phones

Cell Cam Traffic to Ease Daily Commutes in Indianapolis

INDIANAPOLIS, March 31 /PRNewswire/ -- Indy's News Center WIBC radio (93.1 FM) is launching Cell Cam Traffic, a free mobile traffic service for Indianapolis-area commuters that will help local drivers spot and avoid highway tie-ups with streaming live video right to their mobile phones.

"This new service demonstrates WIBC's commitment to new technology and our interactive presence while adding value for our listeners," said Jon Quick, director of operations for WIBC-FM, an Emmis Communications station. "For years, commuters in the Indy area have relied on WIBC in cars for traffic news; now they can plot their trips with real-time information, when they need it, before they even get behind the wheel."

The new advertising-supported service targets the thousands of daily commuters in the region. Commuters will now be able to view traffic congestion on their mobile devices before leaving their home, office or school, to help them plan the quickest and safest route.

The service relies on 56 traffic cameras operated by the Indiana Department of Transportation (INDOT) and is part of the Intelligent Transportation System. Cameras are mounted along roadways in the WIBC-FM listening area.

3rd Dimension Inc., a New York-based mobile marketing and application company, developed and operates the system. Once the application is downloaded to their cell phones, drivers can choose to view live traffic images from any of the cameras along their route and can even program shortcuts for quick access to their favorite shots.

The WIBC Cell Cam Traffic application is compatible with data-enabled phones on the Sprint, Verizon Wireless, AT&T and T-Mobile networks, and it works with popular smart phones such as the BlackBerry, Palm Treo and the Motorola Q.

To download the video application, commuters can go to the http://wibc.com/traffic/ website and sign up for the free service by entering their mobile phone number.

About Emmis Communications

Emmis is an Indianapolis-based diversified media firm with radio broadcasting and magazine publishing operations. Emmis owns 21 FM and 2 AM domestic radio stations serving the nation's largest markets of New York, Los Angeles and Chicago, as well as St. Louis, Austin, Indianapolis and Terre Haute, Ind. Emmis also owns a radio network, international radio stations, regional and specialty magazines, an interactive business and ancillary businesses in broadcast sales.

About 3rd Dimension Inc.

3rd Dimension (www.3rdDimensionTech.com) is a mobile marketing and application company that creates innovative real-time video content and distributes it to consumers through their mobile devices. Its mobile applications are designed to attract targeted niche audiences making its solutions attractive to advertisers and marketers.

About the Indiana Department of Transportation

The mission of the Indiana Department of Transportation (INDOT) is to plan, build, maintain and operate a superior transportation system enhancing safety, mobility and economic growth. Governor Mitch Daniels' Major Moves highway program is realizing INDOT's mission by capitalizing on Indiana's strategic location at the Crossroads of America by building a superior road infrastructure. When complete in 2015, nearly $12 billion in critical highway projects will have been built. This innovative plan will bring jobs to the Hoosier State and leave a legacy for Indiana to be a global leader in distribution and logistics.

All trade names are the property of their respective owners.

This release is available on the KCSA Strategic Communications site at www.kcsa.com.

First Call Analyst:
FCMN Contact:

Source: WIBC-FM

CONTACT: Jon Quick or Rob Nichols of WIBC-FM and WIBC.com,
+1-317-266-9700; or Noah Milman, +1-212-896-1217, nmilman@kcsa.com, or Rob
Manfredo, +1-212-896-1213, rmanfredo@kcsa.com, both of KCSA Strategic
Communications

Web site:

http://wibc.com/traffic
http://www.3rddimensiontech.com/
http://www.kcsa.com/

NOTE TO EDITORS: Cell phone screen shots of WIBC Cell Cam Traffic are available upon request.

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Profile: intent

Tune in. Turn on. Drop off. - Barneys New York Co-Op, Loomstate and Sundance Channel Announce Launch of National T-Shirt Recycling Program

Donated T's to be "Re-Fashioned" into Loomstate for Barneys Green Holiday 2008 Collection

NEW YORK, March 31 /PRNewswire/ -- As part of the Season 2 kick-off of "The Green" on Sundance Channel, the network has partnered with Barneys New York and the eco-chic fashion brand Loomstate to launch a first of its kind, national T-shirt recycling program. Beginning April 13th, consumers will be encouraged to drop off old t-shirts at all Barneys' locations nationwide. Loomstate will "re-fashion" the T-shirts (re-style, re-dye, re-print, etc.) to create a new, limited edition T-shirt collection to be sold exclusively at Barneys for Holiday 2008. Participating consumers will receive a 20% discount on women's Loomstate for Barneys Green and men's Loomstate merchandise from April 13-27. Proceeds from the program will benefit 1% for the Planet.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20080331/NYM139 )

"With THE GREEN, Sundance Channel hopes to inspire viewers to make changes in their lives and let them know that they don't have to sacrifice style, quality or design to make a positive impact on the planet," says Larry Aidem, President and CEO of Sundance Channel. "Our alliance with Barneys and Loomstate creates another opportunity for Sundance Channel viewers to participate in a creative and unique program that benefits them and the planet. As the first network to dedicate a primetime TV destination to environmental programming, we are committed to seeking out ways to illustrate that 'going green' is both a movement and priority for all of us."

Designed by Rogan Gregory and Scott Hahn, Loomstate uses 100 percent certified organic materials to make eco-luxe clothing. According to Rogan Gregory," Recycling t-shirts to create something new and beautiful personifies the evolution and metamorphosis of the Earth. We are taking eco fashion to the next level."

"There is a fast growing environmentally based fashion movement that we feel is the New Cool. It is redefining what luxury is all about. We must work together, educate ourselves and inform people of how to participate. Everything we do now must have a conscious thought to it. Thinking, walking and talking and with the flag of intention to create beauty through fashion in a more organic, sustainable way is the future." says Julie Gilhart, Senior Vice-President, Fashion Director of Barneys New York.

The recycling program will kick off with two exclusive VIP events at Barneys New York flagship locations: Los Angeles on April 15th with a special performance by She & Him, featuring Zooey Deschanel and M. Ward and New York City on Earth Day, April 22nd with an exclusive performance by British singing sensation & Geffen recording artist Kate Nash. DJ Paul Sevigny to provide music at both events.

THE GREEN is presented by Lexus Hybrid Living and Citi Smith Barney.

About Sundance Channel

Under creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of firms, documentaries, shorts and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is a venture of NBC Universal, CBS and Robert Redford. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel's website address is www.sundancechannel.com.

About Barneys New York

Barneys New York ("Barneys"), www.barneys.com, is a New York-based luxury retailer founded in 1923, with flagship stores in New York City, Beverly Hills, Chicago, Boston, Dallas, San Francisco and Las Vegas. Barneys New York also operates two smaller regional stores, and fifteen Barneys CO-OP stores with three more to open in 2008. The quintessential New York store is easily recognized by its bright red awnings, iconic black shopping bag, and innovative window displays engineered by its Creative Director, Simon Doonan.

About Loomstate for Barneys Green

Loomstate for Barneys Green is a partnership and commitment between Barneys New York and Loomstate to create sexy, stylish and eco-friendly collections. Loomstate is a fashion brand with sustainable development goals, focused on the cultivation and use of environmentally sensitive materials, primarily 100% organic cotton. Barneys New York is the leader in premium taste and luxury fashion retail.

1% For the Planet

Loomstate and Barneys New York will donate a percentage of their Loomstate for Barneys Green business to One Percent for the Planet. One Percent for the Planet is an alliance of companies that recognize the true cost of doing business and donates 1% of their sales to environmental organizations worldwide. The beneficiary of the Loomstate for Barneys Green label is the Organic Exchange, a unique resource for companies interested in the cultivation and sourcing of certified organic cotton.

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080331/NYM139
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN24
PRN Photo Desk, photodesk@prnewswire.com
Source: Sundance Channel

CONTACT: Venessa Correa of LaForce + Stevens, +1-212-242-9353, ext 184,
venessa@lsagency.com, for Sundance Channel

Web site:

http://www.sundancechannel.com/
http://www.barneys.com/

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Profile: intent

U.S. Advertising Spending Rose 0.6% in 2007, Nielsen Reports

NEW YORK, March 31 /PRNewswire/ -- The Nielsen Company today reported that advertising spending for the full year 2007 rose 0.6% compared to full year 2006, with Internet continuing to demonstrate the strongest performance (+18.9%) of any media category.

According to preliminary figures from Nielsen Monitor-Plus, the leading provider of competitive advertising information, advertising spending was mixed across media with gains in some categories and declines in others. In addition to Internet advertising, other media categories that showed an increase in 2007 were National Magazines (7.6%), Outdoor (7.2%), National Sunday Supplements (4.9%), National Cable TV (2.2%), and Spanish-Language TV (1.5%).

"Several traditional media outlets are demonstrating resilience and strong growth in an overall softening economy, with Outdoor continuing a five-year steady climb in advertising spending," said Annie Touliatos, Director, Product Development and Marketing, Nielsen Monitor-Plus.

Media Category 2006 vs. 2007
% Change
Internet 18.9 %
National Magazines 7.6 %
Outdoor 7.2 %
Nat'l Sunday Supplements 4.9 %
National Cable TV 2.2 %
Spanish-Language TV 1.5 %
Network TV -1.5 %
Local Magazines -1.7 %
Spot Radio -2.0 %
Spot TV Markets 101-210 -2.6 %
Network Radio -3.9 %
B-to-B Magazines -4.0 %
Local Sunday Supplements -4.9 %
Spot TV Markets 1-100 -5.1 %
Local Newspaper -7.5 %
Nat'l Newspaper -7.7 %
Total Advertising Spending 0.6 %

Source: Nielsen Monitor-Plus
-Syndicated TV and FSI Coupons were excluded due to methodology changes
-Newspaper reflects display ads only

U.S. advertising growth was substantially lower than other regions of the globe, with Asia-Pacific reporting a 12.1% increase and EMEA (Europe, Middle East, and Africa) up nearly 5%. Specifically, Newspapers have shown a steady decline year-over-year in the U.S., while all other countries measured by The Nielsen Company reported growth for this media category.

Advertiser Spending

Advertising spending across monitored media for the top 10 companies in 2007 reached $17.9 billion, down an average of 4% from 2006. Seven out of the ten advertisers decreased budgets. The three companies that increased their spending were Procter & Gamble, Verizon Communications (+6% each), and AT&T (+2%). Procter & Gamble, the largest advertiser and also the advertiser with the largest increase in budget (+$205 million), boosted spending for many brands including Pantene Pro-V Hair Care Products, Gillette Fusion Razor- Electric Power, Cover Girl Volume Exact Mascara, and Olay Definity Moisturizing Facial Deep Penetrating Foaming. In addition, many new brands were introduced; of these, Secret Clinical Strength Antiperspirant/Deodorant Advanced Solid had the largest advertising budget.

In contrast, General Motors showed the largest advertising spending decline in terms of dollars (-$267 million). In 2007, GM cut back on advertising for Chevrolet Tahoe Trucks, GMC Yukon Trucks, Buick Lucerne Autos, and Hummer H3 Trucks, among others.

Parent Company Jan - Dec $ Change vs. % Change
2007 ($ mil) 2006 ($ mil) vs. 2006
Procter & Gamble Co. $3,728 $205 6 %
AT&T Inc. $2,151 $40 2 %
General Motors Corp. $2,028 -$267 -12 %
Ford Motor Co. $1,761 -$70 -4 %
Verizon Communications Inc. $1,659 $96 6 %
Time Warner Inc. $1,467 -$232 -14 %
Cerberus Capital Management
(Chrysler, Dodge, GMAC, Jeep) $1,363 -$144 -10 %
Johnson & Johnson $1,291 -$109 -8 %
Toyota Motor Corp. $1,255 -$97 -7 %
Walt Disney Co. $1,191 -$111 -9 %
Total Top 10 Companies $17,895 -$688 -4 %

Source: Nielsen Monitor-Plus
Based on spending estimates in the following media: Network TV, Cable TV,
Spot TV, Syndicated TV, Hispanic TV, Nat'l/Local Magazine, Network/Spot
Radio, Outdoor, Coupons (CPGs only), Nat'l/Local Newspapers (display ads
only), Nat'l/Local Sunday Supplements

Category Spending

Spending for the 10 largest product categories reached $44.6 billion in 2007, 3% less than in 2006. In all, six categories showed decreased spending in 2007. The top category in terms of total dollars, Automotive, also had the greatest dollar and percent decline (-$1.48 billion; -11%). Financial/Investment Services had the fastest percentage growth (+14%), while Wireless Telephone Services had the greatest dollar increase (+$422 million). Within the Financial Services category, FMR Corp. was the top spender ($220.7 million), followed by Scottrade Inc. and Wachovia Corp., each with a budget of $119 million. In the Wireless Product category, Verizon Communications Inc. and AT&T Inc. were the top two advertisers in terms of total spending for 2007, each with a budget of $1.2 billion.

Product Category Jan - Dec 2007 $ Change vs. % Change
($ mil) 2006 ($ mil) vs. 2006
Automotive/Auto Dealer Assoc. $12,261 -$1,479 -11 %
Pharmaceuticals $5,375 -$173 -3 %
Automotive - Dealership (Local) $4,657 -$195 -4 %
Department Stores $4,113 -$260 -6 %
Wireless Telephone Services $4,084 $422 12 %
Quick Service Restaurants $3,959 -$166 -4 %
Motion Picture $3,842 -$77 -2 %
Direct Response Products $2,366 $125 6 %
Credit Card Services $2,160 $127 6 %
Financial-Investment Svcs. $1,776 $212 14 %
Top 10 Categories $44,592 -$1,464 -3 %

Source: Nielsen Monitor-Plus
Based on spending estimates in the following media: Network TV, Cable
TV, Spot TV, Syndicated TV, Hispanic TV, Nat'l/Local Magazine,
Network/Spot Radio, Outdoor, Coupons (CPGs only), Nat'l/Local
Newspapers (display ads only), Nat'l/Local Sunday Supplements

Product Placement

Broadcast Network Product Placement

Nielsen Product Placement Service reported an overall 13% increase in the number of product placement occurrences in prime-time broadcast network programming for 2007. The Top 10 programs featured 25,950 occurrences in 2007, compared with 22,553 occurrences in 2006. "American Idol," with 4,349 occurrences, was the #1 show in terms of the number of product placements in 2007; the show held the same position in 2006, when it aired 4,086 brand occurrences.

The Top 10 featured brands on prime-time broadcast network television for 2007 accounted for 11,666 occurrences; in comparison, the top ten brands accounted for 10,320 occurrences in 2006. Coca-Cola, primarily through its association with "American Idol," was the top brand in both 2206 and 2007, with 3,174 occurrences in the last year. 24 Hour Fitness Centers (1,931 occurrences) and Chef Revival Apparel (1,257 occurrences) round out the top three brands on Broadcast television in 2007.

Top 10 Programs for 2007:
Product Placement on Broadcast TV

Total #
Program Network Occurrences
American Idol FOX 4,349
The Biggest Loser NBC 3,286
Fast Cars and Superstars ABC 3,231
America's Next Top Model CW 2,694
Extreme Makeover Home Edition ABC 2,612
Deal or No Deal NBC 2,144
CW Now CW 2,049
Pussycat Dolls Present CW 1,934
Amazing Race All Stars CBS 1,893
Beauty and the Geek CW 1,758
Total 25,950

Source: Place*Views, Nielsen Product Placement Service

Cable Network Product Placement

Nielsen Product Placement Service reports an overall decrease of 9% in the number of product placement occurrences in prime-time cable network programming for 2007, based on the cable programs tracked on A&E, Bravo, HGTV, MTV, and TLC. The Top 10 programs featured 163,737 occurrences for 2007 -- compared with 206,054 occurrences for 2006. "American Chopper," which premiered on TLC in January 2007, was the #1 cable network show in terms of the number of product placements, with 52,503 occurrences. "Miami Ink" (TLC, 20,594 occurrences) and "Dog the Bounty Hunter" (A&E, 19,179 occurrences) held the second and third positions, respectively.

The Top 10 featured brands on prime-time cable network television for 2007 accounted for 43,475 occurrences -- a decrease from 53,530 in 2006. Three apparel categories made the top 10: Orange County Chopper Apparel (the top brand overall with 9,772 occurrences), Nike Apparel (3,002 occurrences), and DeVille (2,557 occurrences).

Top 10 Programs for 2007:
Product Placement on Cable TV
Total #
Program Network Occurrences
American Chopper TLC 52,503
Miami Ink TLC 20,594
Dog The Bounty Hunter A&E 19,179
American Hot Rod TLC 14,281
Overhaulin' TLC 13,738
Run's House MTV 9,898
L.A. Ink TLC 9,462
Little People Big World TLC 8,400
Real Housewives of Orange County BRAVO 7,958
Flip This House A&E 7,724
Total 163,737

Source: Place*Views, Nielsen Product Placement Service

About The Nielsen Company

Nielsen Monitor-Plus is a service of The Nielsen Company, a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

Source: The Nielsen Company

CONTACT: Anne Saini of The Nielsen Company, +1-646-654-8691

Web site:

http://www.nielsen.com/

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Profile: intent

NAMIC Upgrades Senior Management Positions

NEW YORK, March 31 /PRNewswire/ -- The National Association for Multi- ethnicity in Communications (NAMIC), today announced that effective April 1, 2008, the trade organization's Director level staff positions: Director of Education; Director of Marketing and Communications; and Director of Fund Development, will be upgraded to the rank of Vice President. The announcement was made by Kathy Johnson, president, NAMIC.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060705/NYW092LOGO )

"Since increasing capacity at the senior staff level in 2005, NAMIC has experienced steady growth year over year, which has expanded all facets of our operations," said Johnson. "Upgrading these key positions will ensure that they are commensurate with evolving managerial demands."

NAMIC's Senior Managers currently holding the Director level positions designated for an upgrade include:

James C. Jones, Vice President of Education

In his role as Vice President of Education, Jones will continue managing NAMIC's wide range of educational programs and initiatives, such as the Executive Leadership Development Program (ELDP) offered in partnership with the UCLA Anderson Graduate School of Management, the Leadership Seminars, NAMIC Webinar Series and the L. Patrick Mellon Mentorship Program. Jones joined the NAMIC team in Fall of 2005 after spending nearly a decade developing and managing a wide range of diversity, team building, mentoring and other multicultural programs for the non-profit organization, National Action Council for Minorities in Engineering (NACME). Prior to joining NACME, Jones consulted within the corporate, government, educational, and not-for- profit sectors, designing and implementing training and development initiatives related to increasing organizational effectiveness through building and nurturing a diverse workforce. Jones was a Fulbright Scholar, is an alumnus of Harvard University and holds an M.B.A. in Strategic Human Resources from the Columbia University School of Business.

Daphne Leroy, Vice President of Marketing and Communications

In her capacity as Vice President of Marketing and Communications, Leroy will retain responsibility for managing all facets of corporate communications for the national association and the 17 nationwide chapters. Leroy will continue developing and implementing integrated marketing campaigns and branding initiatives aimed at building awareness of NAMIC and its mission. Additionally, all membership activities and chapter operations will now be facilitated under Leroy's purview. Leroy joined NAMIC in September of 2006, after serving as an active member of NAMIC-New York for nearly a decade, which included two terms as Chapter President. Prior to joining NAMIC, Leroy was a member of the CBS Corporation and Viacom, Inc. Corporate Relations team, where she managed the Emmy and Peabody Award-winning global KNOW HIV/AIDS public education campaign within the Office of the Chairman. Prior to her tenure at CBS Corporation and Viacom, Inc., Leroy held positions spanning all marketing disciplines at leading media and entertainment companies, including Time, Inc., MTV Networks and FOX Broadcasting Company. Leroy holds a Bachelor of Business Administration degree in Marketing Management from Bernard M. Baruch College.

Daniel McGlone, Vice President of Fund Development

In his role as Vice President of Fund Development, McGlone will retain responsibility for managing the diversification and expansion of NAMIC's funding through identifying and leveraging new revenue streams and stewarding relationships with current donors for sustained and increased support. Additionally, McGlone will continue overseeing NAMIC's portfolio of annual special events. Prior to joining NAMIC in 2005, McGlone was an independent consultant providing fundraising counsel and campaign services to a range of clients. McGlone's 20-year career in the non-profit sector has included stints as Director of Chapter Operations for the Crohn's and Colitis Foundation of America, Director of the American Red Cross for Greater New York's Brooklyn Chapter, and served on Planned Parenthood's staff as Director of Development for the Metropolitan New Jersey affiliate and Assistant Director of Government Relations and Public Affairs for the New York City affiliate. McGlone holds a Bachelor of Science degree in Political Science from New York University.

About NAMIC

NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC is comprised of 2,000 professionals belonging to a network of 17 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation's communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information on NAMIC, please visit www.namic.com.

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20060705/NYW092LOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: NAMIC

CONTACT: Charmaine Chapman, BTB Communications, +1-310-242-8407, or cell
+1-310-902-8617, char@btbcommunications.com, for NAMIC

Web site:

http://www.namic.com/

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Profile: intent

Kelsey Grammer, Ben Stiller, Maroon 5 and The Roots Added to COMEDY CENTRAL's(R) Live On-air Charity Special 'Night of Too Many Stars: An Overbooked Concert for Autism Education' Hosted by Jon Stewart on Sunday April 13, at 8 p.m. ET

Kelsey Grammer, Ben Stiller, Maroon 5 and The Roots Added to COMEDY CENTRAL's(R) Live On-air Charity Special 'Night of Too Many Stars: An Overbooked Concert for Autism Education' Hosted by Jon Stewart on Sunday April 13, at 8 p.m. ET

Appearances By Will Arnett, Matthew Broderick, Steve Carell, Stephen Colbert, Susie Essman, Will Ferrell, Tina Fey, Jonah Hill, Kevin James, Conan O'Brien, Rosie O'Donnell, Amy Poehler, Adam Sandler, Sarah Silverman, Triumph The Insult Comic Dog And Many More To Be Announced

NEW YORK, March 31 /PRNewswire/ -- COMEDY CENTRAL announced today that Kelsey Grammer, Ben Stiller, Grammy Award-winning band Maroon 5 and The Roots have been added to the line-up for its bi-annual live on-air special event, "Night Of Too Many Stars: An Overbooked Concert For Autism Education." On Sunday, April 13, at 8:00 p.m. ET, live from the Beacon Theatre in New York City, the benefit for Autism education programs will feature Jon Stewart hosting an evening filled with live performances, sketches and short films from a roster of comedy all-stars.

Performers raising money to help ease the severe shortage of effective schools and education programs for autistic children and adults include Fred Armisen, Will Arnett, Matthew Broderick, Tom Brokaw, Steve Carell, Stephen Colbert, Susie Essman, Will Ferrell, Tina Fey, Will Forte, Kelsey Grammer, Jonah Hill, Kevin James, Maroon 5, Rosie O'Donnell, Amy Poehler, Conan O'Brien, Adam Sandler, Sarah Silverman, Ben Stiller, Triumph The Insult Comic Dog and many additional talent to be announced. The Roots will be the house band for the evening.

Beginning on Tuesday, April 15, "Night of Too Many Stars" will be available for download on iTunes and xBox Live Marketplace for 30 days. All proceeds from the $1.99 download will go directly to the charity. In addition, comedycentral.com will stream the entire broadcast online on Monday, April 14. Users will have the opportunity to donate to the charity via the Web site.

The October 2006 "Night Of Too Many Stars: An Overbooked Benefit For Autism Education" raised more than $2.5 million.

"Night Of Too Many Stars" will benefit a variety of Autism education programs around the country. The funds raised will support educational facilities that have recently opened or are about to open their doors, along with those already well-established model schools that are now developing innovative programs to provide vocational and life skills for adults with autism. Proceeds will also support outreach programs that provide training and consultation to families of very young children in their homes. Additionally, a portion of the proceeds will benefit Autism Speaks, the nation's leading autism advocacy group.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 91 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE:VIA)(NYSE:and)(NYSE:VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is www.comedycentral.com.

For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL's press Web site at www.comedycentral.com/press.

First Call Analyst:
FCMN Contact:

Source: COMEDY CENTRAL Corporate Communications

CONTACT: Aileen Budow, +1-212-767-3952, aileen.budow@comedycentral.com,
or Renata Luczak, +1-212-767-8661, renata.luczak@comedycentral.com, both of
COMEDY CENTRAL

Web site:

http://www.comedycentral.com/
http://www.comedycentral.com/press

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Profile: intent

Sony Pictures Television Announces Mobile Game Slate

Six New Titles To Be Released in 2008

LAS VEGAS, March 31 /PRNewswire/ -- Sony Pictures Television (SPT) announced a slate of six new mobile games to be released in 2008 today at the CTIA convention in Las Vegas. The games, based on some of the studio's feature films and television shows, and PSP(R) (PlayStation(R)Portable) system games, are scheduled to come out from June through November of this year. Other titles, not yet announced, may also join the line up.

"We are extremely proud of this slate and thrilled to offer our mobile partners more of the high-quality games they've come to expect from us and that consumers love to play," said Eric Berger, senior vice president, mobile, SPT.

The titles released today are:

Hancock: The Mobile Game, based on the feature film starring Will Smith, Jason Bateman, and Charlize Theron to be released July 2, is a "one button" game designed for a broad casual audience. Hancock soars through Los Angeles in pursuit of criminals, saving people in danger, while keeping damage to a minimum. Players use Hancock's superhuman strength to set the situation right.

Afterworld Global Contact is the first mobile game to be developed from a multi-platform series with an established community. An adventure game where players travel the world in search of their families, confront challenges and try to reestablish global communications, Afterworld Global Contact includes an online component that rewards players with exclusive web content.

Rock & Roll Jeopardy! is a musical sequel to the mobile game Jeopardy! Deluxe, based on the hugely popular syndicated game show. This rock n' roll version features specialized content, thematic artwork and gameplay enhancement, where players compete against two AI players for virtual cash.

Wheel of Fortune Road Trip is an extension of the Wheel of Fortune Deluxe video game, based on American's favorite game show. Incorporating new features and a sense of adventure, each game will be themed to a city as players complete their journeys.

Quantum of Solace, released to coincide with the film of the same name, brings back Her Majesty's Secret Service agent James Bond in an exciting 2D action game for mobile phones. Capturing the essence of Agent 007's style, players of Quantum of Solace chase down enemy agents, engage in intense firefights and escape dangerous situations that only Bond could survive.

LocoRoco(TM) is back in an authentic mobile adaptation of the incredibly successful PSP(R) system videogame. Tilt and jump LocoRoco past obstacles, find LocoRoco's friends the MuiMuis and grow LocoRoco to find hidden areas in levels.

Sony Pictures Television has been ranked in the top ten of mobile game distributors by Telephia/Nielson. Its titles range from games based on the studio's films and television shows, to PlayStation(R) branded properties and original games for mobile devices, and distributes them among all the major service providers.

Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN and is a partner in FEARnet, the premier horror/thriller website and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment's (SPE) domestic digital distribution efforts across all electronically delivered platforms, including the internet and mobile. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE's digital businesses in the United States, for Sony BMG and for iN DEMAND's high-definition channel Mojo and the Tennis Channel, and is part owner of national media sales company ITN Networks, Inc. SPT (http://www.sonypicturestelevision.com/) is a Sony Pictures Entertainment company.

First Call Analyst:
FCMN Contact:

Source: Sony Pictures Television

CONTACT: Paula Askanas of Sony Pictures Television, +1-310-244-3790,
paula_askanas@spe.sony.com

Web site:

http://www.sonypicturestelevision.com/

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Profile: intent

Sony Pictures Television Launches PIX

First U.S. Motion Picture Network Offering Contemporary Films Via Mobile Phones

PIX Will Premiere On AT&T Mobile TV

CULVER CITY, Calif., March 31 /PRNewswire/ -- Sony Pictures Television today announced PIX, the first domestic network for mobile phones that will feature contemporary films. Viewers on the go will now be able to watch their favorite comedies, cult classics, heart-pounding action films and family favorites from the studio's vast library in the palms of their hands. Subscribers of AT&T Mobile TV, launching in May, will be able to enjoy access to PIX on their AT&T mobile phones.

"PIX will give viewers their own personal movie theater wherever they take their mobile phones," said Eric Berger, vice president, mobile entertainment, Sony Pictures Television. "With an incredible library of quality Hollywood hits, it's a mobile destination channel for convenient, enjoyable entertainment, and the latest offering in SPT's distinctive portfolio of mobile games and video."

"We are thrilled to have PIX as a channel on AT&T Mobile TV, adding to the impressive television programming lineup that awaits our mobile customers," said Mark Collins, vice president of Consumer Data for AT&T's wireless unit. "We are constantly looking for unique and compelling content offerings for AT&T customers, so being able to give them mobile access to the massive movie library of Sony Pictures Television via PIX is truly going to enhance their overall mobile experience."

Offering films from Columbia Pictures, Tri-Star, ScreenGems and Sony Pictures Classics, the ground-breaking service will include a versatile catalog of movies across all genres. The films will also be accompanied by added value material. Titles will be available for up to one month, with films added weekly. Some of the first titles to be offered include: Bugsy, Ghostbusters, Memento, Philadelphia, Karate Kid, Layer Cake, A League of their Own, Kung Fu Hustle, Resident Evil, In The Line of Fire, Groundhog Day, Stand By Me, Fisher King, and Roxanne.

Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN and is a partner in FEARnet, the premier horror/thriller website and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment's (SPE) domestic digital distribution efforts across all electronically delivered platforms, including the internet and mobile. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE's digital businesses in the United States, for Sony BMG and for iN DEMAND's high-definition channel Mojo and the Tennis Channel, and is part owner of national media sales company ITN Networks, Inc. SPT (http://www.sonypicturestelevision.com/) is a Sony Pictures Entertainment company.

First Call Analyst:
FCMN Contact:

Source: Sony Pictures Television

CONTACT: Paula Askanas of Sony Pictures Television, +1-310-244-3790,
paula_askanas@spe.sony.com

Web site:

http://www.sonypicturestelevision.com/

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Profile: intent

Canada Takes a Stand in an All-New 'South Park' on Wednesday, April 2 at 10:00 P.M. on COMEDY CENTRAL(R)

NEW YORK, March 31 /PRNewswire/ -- Canadians want more money and decide to stage a strike in an all-new episode of "South Park," entitled, "Canada On Strike!," premiering on Wednesday, April 2 at 10:00 p.m. (ET/PT) on COMEDY CENTRAL.

The head of the World Canadian Bureau leads the country into a long and painful strike and the responsibility of brokering a settlement rests with the boys. Meanwhile, people from Denmark flock to the U.S. and cross the picket lines to take the place of the striking Canadians. In conflict over whether or not to stand with their countrymen, Terrance and Phillip uncover the truth behind the outrageous cost of the strike.

Launched in 1997, "South Park," now in its 12th season, remains the highest-rated series on COMEDY CENTRAL. "South Park" repeats Wednesdays at 12:00 a.m., Thursdays at 10:00 p.m. and 12:00 a.m. and Sundays at 11:00 p.m. and 2:00 a.m.

Co-creators Trey Parker and Matt Stone are executive producers, along with Anne Garefino, of the Emmy(R) and Peabody(R) Award-winning "South Park." Frank C. Agnone II is the supervising producer. Eric Stough, Adrien Beard, Bruce Howell and Kyle McCulloch are producers. "South Park's" Web site is www.southparkstudios.com.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 91 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE:VIA)(NYSE:and)(NYSE:VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is www.comedycentral.com.

For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL's press Web site at www.comedycentral.com/press.

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: COMEDY CENTRAL Corporate Communication

CONTACT: Jenni Runyan, +1-310-407-4771, jenni.runyan@comedycentral.com

Web site:

http://www.comedycentral.com/
http://www.southparkstudios.com/

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Profile: intent

WETA to Air Documentary Film About National Press Club Tonight at 10 p.m.

WASHINGTON, March 31 /PRNewswire-USNewswire/ -- Tonight at 10 p.m., WETA (Channel 26), Washington's PBS affiliate, will air an hour long documentary that examines the history of the Washington press corps in the 20th century and the role of the National Press Club in its development.

"The National Press Club at 100: A Century of Headlines" was four years in the making and is a project of Maryland film maker Jerry Krell and his partners Meyer Odze and Adam Krell.

The filmmakers drew upon the Club's extensive archives of photos and video as well as documents. They also shot scores of original interviews with distinguished journalists including: David Broder, Helen Thomas, Marvin Kalb, Walter Cronkite and others.

The film was shown to National Press Club members in January but this will be its first public showing. Future plans for the film include making it available via DVD to students and professors of journalism and community leaders. That educational outreach program is underwritten through a generous partnership with Aviva-USA.

Founded in 1908, the National Press Club grew from a social club for reporters to the world's leading organization for journalists. Today the Club has nearly 3,700 members representing nearly every major news organization. The Club hosts more than 2,000 events per year and receives more than 250,000 guests through its doors including heads of state, Hollywood stars and leaders from the worlds of business, government and sports.

First Call Analyst:
FCMN Contact:

Source: National Press Club

CONTACT: Bill McCarren, +1-202-662-7534, or Melinda Cooke,
+1-202-662-7516, both of the National Press Club

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Profile: intent

U2 to Join Live Nation Artists

LOS ANGELES, March 31 /PRNewswire-FirstCall/ -- Live Nation President and Chief Executive Officer Michael Rapino announced today that the company has reached an agreement in principle to enter into a 12-year global contractual relationship with U2, who will join the company's Live Nation Artists roster.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080331/LAM091)
(Logo: http://www.newscom.com/cgi-bin/prnh/20070220/LATU096LOGO)

"U2 has created some of the greatest rock music of all time and their career has been uniquely successful," said Michael Cohl, Chairman of the Board of Live Nation and Chief Executive Officer of Live Nation Artists. "It has long been our intention to consolidate and extend our relationship with U2, so this is a very exciting deal for us. The band has always been forward thinking and as one of our original and most successful artists, we are delighted to be able to work with them for many years into the future."

Acknowledged as one of the best live acts in the world, U2 has played to millions around the world on their ground-breaking tours. Their eleven studio albums have garnered 22 Grammy Awards and sold in excess of 140 million copies globally. Through this new association U2 and Live Nation Artists will collaborate on a variety of the band's global music enterprises including touring, merchandising, and the band's website, U2.com.

"We've been dating for over 20 years now, it's about time we tied the knot," said U2's Bono. "With regards to U2.com, we feel we've got a great website, but we want to make it a lot better. We want a closer, more direct relationship between the band and its audience and Live Nation has pledged to help us with that."

Arthur Fogel, Chairman of Live Nation's Global Music Division and Chief Executive Officer of Global Touring, who has produced every U2 tour since PopMart in 1997, said, "Our long relationship with U2 has endured and flourished over the years. This is an opportunity to move forward with them while building on the past, utilizing our unparalleled global marketing platform to expand U2's universe into the future."

Paul McGuinness, U2's Manager said, "U2 are doing their best work right now, on record and in concert. The opportunity to integrate U2 and Live Nation's vision of the future is a great extension of our established business and of our working relationship with Arthur Fogel and Michael Cohl, which started back in 1980 at the El Mocambo in Toronto."

By expanding the scope of its activities with touring artists, Live Nation Artists unlocks value to increase economic benefits to artists through the creation of innovative new products, and delivery and distribution channels for music and other content. Operating within this new model, Live Nation Artists serves more than 1,000 artists through its array of services, including global touring, merchandise and licensing (Signatures Network, Anthill, TRUNK, Ltd.), sponsorship and strategic alliances, recorded music, studios, media rights, digital rights, fan club/websites (UltraStar, Musictoday), marketing and creative services (Tour Design) to facilitate direct artist to fan connection.

U2's longstanding relationship with Universal Music for recording and also publishing is not affected by the Live Nation deal. The deal is subject to the completion of documentation and is expected to be finalized in the coming months.

ABOUT LIVE NATION:

Live Nation is the future of the music business. With the most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web, Live Nation is revolutionizing the music industry: onstage and online. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV." Additional information about the company can be found at http://www.livenation.com/ under the "About Us" section.

First Call Analyst:
FCMN Contact: johnvlautin@livenation.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080331/LAM091
http://www.newscom.com/cgi-bin/prnh/20070220/LATU096LOGO
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN14
PRN Photo Desk, photodesk@prnewswire.com
Source: Live Nation

CONTACT: John Vlautin of Live Nation, +1-310-867-7127,
johnvlautin@livenation.com

Web site:

http://www.livenation.com/
http://www.u2.com/

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Profile: intent

Casey Patterson Named Senior Vice President, Event Production and Talent Development, Spike TV and TV Land

NEW YORK, March 31 /PRNewswire/ -- Casey Patterson has been named senior vice president, event production and talent development, Spike TV and TV Land, it was announced jointly today by Doug Herzog, president, MTV Networks Entertainment Group and TV Land president, Larry W. Jones. Patterson, who most recently served as senior vice president of talent development and casting for Spike TV, will immediately be responsible for the creation and execution of brand-defining event programming and other talent-driven content for TV Land and Spike TV as well as oversee talent development for these two popular consumer brands within the MTV Networks Entertainment Group.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080331/NYM023LOGO )
(Logo: http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO )

In this newly-created position, Patterson is now responsible for fostering and overseeing Spike TV and TV Land's relationships with major Hollywood film studios -- in tandem with each network's respective national ad sales and marketing teams -- to offer partnership opportunities and oversee the formation of network tie-ins, custom programming events and other talent offerings as they relate to major film releases and other, high profile projects. Patterson will oversee all facets of the Spike TV and TV Land event production and talent development department, which previously was responsible solely for Spike TV.

"Casey's leadership in creating distinctive and meaningful tent-pole events for Spike TV has been invaluable in strengthening the bond we have with our viewers, advertisers and the Hollywood community," said Herzog. "She has proven to be a valuable member of the network's executive team since its inception and we look forward to her bringing her wealth of knowledge and experience to TV Land in this expanded role within the MTV Networks Entertainment Group."

"Casey's proven track record in event production and talent development makes her a natural choice to lead TV Land's Hollywood agenda," explains Jones. "Her strong relationships with studios, artists, agencies, managers and publicists will deepen TV Land's brand as we superserve the entertainment needs of consumers in their 40s."

Since joining Spike TV (formerly TNN) in 2000, Patterson has played a central role in the overall development of Spike as an entertainment destination for men and has been instrumental in the creation of attention- getting programming events that have become a staple of the network's offerings. In 2002, she helped create the "Video Game Awards," which is now considered to be the premiere awards showcase for the gaming industry. Capitalizing on the popularity of horror, sci-fi and fantasy entertainment, in 2006 she co-created the "Scream Awards," and achieved global success when it was licensed to programmers in 175 countries last year.

In 2007, Patterson created the "Guys Choice Awards," which recognizes leaders from the worlds of sports, entertainment and the internet including Will Ferrell, James Gandolfini, Adam Sandler and Seth Rogen, among others. Patterson also created "True Dads," Spike TV's pro-social initiative designed to promote the importance of men playing active roles in the lives of their children.

As she has with Spike TV, Patterson's new TV Land responsibilities include creating, developing and overseeing event production for new signature tent- pole specials like the "TV Land Awards," -- an annual salute to past and present stars of television -- for which she has served as consulting producer since its inception in 2002.

Prior to Spike TV, Patterson, an Emmy-nominated producer, also served as director of talent development at VH1, where her contributions were central to the success of several high-profile events including: "The Concert for New York City;" "VH1 Vogue Fashion Awards;" "VH1 Divas Live;" "Saturday Night Live 25th Anniversary Special;" and "The Concert of the Century at the White House." She was also a talent producer for FOX's "Billboard Music Awards," NBC's "Concert for America" and CMT's "Flameworthy Awards." She was also a co- creator of the syndicated series, "The Sharon Osbourne Show." Overall, Patterson has been in the entertainment industry for 17 years and was recently named "A Woman to Watch in Entertainment" in 2008 by Multichannel News.

Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE:VIA)(NYSE:VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.

TV Land continues to build the ultimate entertainment brand on all platforms for consumers in their 40s and 50s. Armed with a slate of original programming, newly acquired classic and contemporary TV, hit movies and its redesigned website -- TVLand.com -- the network is uniquely positioned to super serve the first generation of Americans who grew up alongside television. The network's program mix features original programming, popular dramas, sitcoms and westerns in a fun-filled, pop culture environment featuring a roster of popular shows including "All in the Family," "M*A*S*H," "The Andy Griffith Show," and "Just Shoot Me," which joined TV Land in January, 2008. In the coming months, the network will roll out a slate of new original series' such as "She's Got The Look," "Family Foreman" and "The Big 4-0" as well as more episodes of the hit show "High School Reunion." TVLand.com, the network's Emmy Award-winning website, is devoted to all aspects of entertainment including TV, music and movies and features full- length episodes, a movie trailer database and over a dozen radio stations. TV Land is now seen in over 90 million U.S. homes.

Photo: Newscom:

http://www.newscom.com/cgi-bin/prnh/20080331/NYM023LOGO
Newscom:

http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO
PRN Photo Desk, photodesk@prnewswire.com
Source: Spike TV and TV Land

CONTACT: David Schwarz, Spike TV, +1-212-767-8639; Paul Ward, TV Land,
+1-212-258-7704

Web site:

http://www.spike.com/
http://www.tvland.com/

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Profile: intent

Seminole Hard Rock Hotel & Casino to Host 2008 Billboard Latin Music Conference & Awards, April 6-10

HOLLYWOOD, Fla., March 31 /PRNewswire/ -- The Seminole Hard Rock Hotel & Casino will host the 2008 Billboard Latin Music Conference & Awards on April 6-10. The awards show, which will be broadcast live by Telemundo on April 10 at 8 p.m. returns to Hard Rock Live at the Seminole Hard Rock Hotel & Casino for the second time.

Billboard Latin Music Awards Show

Latin stars Marco Antonio Solis, Chayanne, and Alejandro Fernandez, A.B. Quintanilla III Presenta Kumbia All Starz, Fanny Lu, Aventura, Camila, Alexis y Fido, Belanova, Alacranes Musical, Kany Garcia and La Arrolladora Banda El Limon join recently announced Spirit of Hope and Lifetime Achievement recipients, Juanes and Conjunto Primavera respectively, in a remarkable performance line-up for the star-studded 10th anniversary broadcast celebration of the 2008 Billboard Latin Music Awards, presented by Heineken. For a full list of stars that are finalists for awards please visit: (Please copy/paste the following link into your internet browser) http://www.billboardevents.com/billboardevents/latin/latin-music- awards/index.jsp.

The show, which will be seen in 24 countries by over 110 million viewers, is scheduled for a live broadcast on Thursday, April 10 at 8 p.m. from Hard Rock Live at the Seminole Hard Rock Hotel & Casino. Prior to the awards show, a star-studded red carpet spectacle at the Seminole Hard Rock Hotel & Casino will begin at 7 p.m. on April 10.

Billboard Latin Music Conference

The Seminole Hard Rock Hotel & Casino will host the Billboard Latin Music Conference from April 6-10. The annual Billboard Latin Music Conference is the single most important Latin music industry event in the world. Bringing together over 1,000 powerful music executives, artists, composers, sponsors and press, it features four full days of programming, showcases, educational sessions, parties and networking events. For a complete schedule of events please visit: (Please copy/paste the following link into your internet browser) http://www.billboardevents.com/billboardevents/latin/schedule-of- events/index.jsp.

Highlights from the Billboard Latin Music Conference include "Morning Radio in the Post-Imus Era," a seminar on Monday April 7 at 1:15 p.m. in the main ballroom at the Seminole Hard Rock Hotel & Casino. Speakers include: El Chulo y La Bola, La Ley, Chicago Javier Ceriani, Zona Cero, Enrique Santos & Joe Ferrero. On Thursday April 9th media will have an opportunity to attend a Q&A session at the Seminole Hard Rock Hotel & Casino with one of the world's biggest pop stars, Enrique Iglesias. The event is sponsored by Heineken and Iglesias will discuss the upcoming Billboard Latin Music Awards and Latin Music. The Annual Billboard Bash, honoring Billboard Latin Music Awards finalists, is the premiere pre-show event of Billboard Latin Music week. A celebration that features live performances from finalists of the Billboard Latin Music Awards, the Bash and its star-studded, red carpet entrance are part of on-air specials such as "Reventon Billboard VIP" on Telemundo, "Billboard Latino" and Mun2's "All Access." The Billboard Bash is scheduled for April 9 at 9:30 p.m. at Spirits Nightclub at the Seminole Hard Rock Hotel & Casino.

Media interested in acquiring credentials for the Billboard Latin Music Conference at the Seminole Hard Rock Hotel & Casino should contact Eva Ross, Billboard PR Representative, 212-981-5218, eva_ross@dkcnews.com.

About Latin Billboard Latin Music Conference & Awards

Now in its 114th year, Billboard is the world's premier weekly music publication and a diverse digital, events and brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. Billboard is the flagship property for the Billboard Information Group, which also consists of Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Billboard Radio Monitor. Billboard's many strategic partners include Anschutz Entertainment Group, Reuters, Apple, MTV, Yahoo!, Telemundo, ABC Radio Networks, Azteca America and Billboard sister companies Nielsen SoundScan and Nielsen Broadcast Data Systems. These partnerships leverage Billboard's proprietary data, charts and information resources to develop broadcast entertainment, digital and mobile platforms and contextual commerce applications that expand Billboard's franchise and consumer reach.

About Telemundo

Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news, and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic viewers in 210 markets through its 16 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world's leading media and entertainment companies.

About Hard Rock Live

Hard Rock Live, a spectacular state-of-the-art facility has quickly emerged as the entertainment capital of South Florida. Attracting music, comedy and sports fans, this 5,500-seat indoor arena further expands the ultimate entertainment experience at the Seminole Hard Rock Hotel & Casino. For more information please visit http://www.hardrocklivehollywoodfl.com/.

About Seminole Hard Rock Hotel & Casino

Seminole Hard Rock Hotel & Casino is South Florida's leading entertainment destination featuring Vegas-style slots on a 145,000-square-foot casino with 50 live action poker tables and more than 2,500 of the most popular machines. Property enhancements include a high-limit gaming room offering a cashier booth, check cashing services, ATMs, and safety deposit boxes, the VIP Plum Lounge, an exclusive area for loyal Seminole Hard Rock Hotel & Casino Players Club card members, Chef's Table celebrity show kitchen, and non-smoking gaming room with ATM and redemption machines and its own Players Club Booth. This Four-Diamond, AAA rated, 500-room hotel offers 17 restaurants and lounges, 40,000 sq. ft. of meeting room space, a full-service, European-style spa, environmentally friendly hand car wash and auto detail salon, and 22 retail shops and 11 nightclubs in Seminole Paradise. Entertainment aficionados can enjoy national and international musical acts, comedic performances, and more in Hard Rock Live -- a state-of-the art and acoustically-sound arena located on property. Lucky Street parking garage offers guests an additional 2,300 spaces for parking. The Seminole Hard Rock Hotel & Casino is located on State Road 7 (U.S. 441) exit Stirling and travel west (1 Seminole Way) in Hollywood, Florida. For more information, call (954) 327-ROCK, 1-800-937-0010 or visit us online at http://www.seminolehardrockhollywood.com/.

First Call Analyst:
FCMN Contact:

Source: Seminole Hard Rock Hotel & Casino

CONTACT: Claudia Santa Cruz, Telemundo PR Rep, +1-305-220-8887,
claudia@santacruzpr.com, or Suzette Millo of Telemundo, +1-305-884-9610,
smmillo@telemundo.com; or Ryan Rogers of Seminole Hard Rock Hotel & Casino,
+1-954-327-7631, ryan.rogers@seminolehardrock.com

Web site: http://www.seminolehardrockhollywood.com/
http://www.hardrocklivehollywoodfl.com/

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Profile: intent

The New York Television Festival and Advertising Week V Partner to Launch 'Nexus NYC' Branded Content Development Forum

Producers Michael Davies, Howard T. Owens, and the William Morris Agency headline the top TV and digital creatives who will meet with corporate brand representatives at the September 2008 event.

NEW YORK, March 31 /PRNewswire/ -- The New York Television Festival (NYTVF) today joined with Advertising Week V to announce the launch of a new forum dedicated to the creation of original branded video content initiatives. "Nexus NYC" will be held the week of September 22nd in New York City during Advertising Week V. Nexus will unite television, online, and digital producers with corporate brand managers and executives looking to promote their companies and products through branded entertainment. Through a series of structured face-to-face meetings and events, brands will be given the opportunity to receive dozens of pitches by some of the most talented content creators in the industry. Producers participating in the event include Michael Davies, President and CEO of Embassy Row Productions; Howard T. Owens, Managing Director of Reveille LLC; and an additional group of top producers represented by the William Morris Agency.

"The New York Television Festival is proud to be working with Advertising Week on a forward-looking initiative like Nexus," said NYTVF founder Terence Gray. "Brands are adopting an increasingly active role in content development, and putting them in the room with established producers will only accelerate the creative process. Nexus fits perfectly with the NYTVF's mission of establishing new and innovative pipelines for producing cutting-edge video content."

"As we embark on our fifth year of Advertising Week, we are constantly challenging ourselves to widen the playing field by offering more and more unique opportunities within advertising and neighboring industries. Nexus is just such an event," stated Advertising Week Executive Director, Matt Scheckner.

Nexus organizers will invite accomplished producers to meet with the brand managers and marketing executives from companies looking to develop original branded content. Participating brands will meet with a number of producers, each offering ideas for programming specifically tailored to the companies' marketing objectives. The goal is for participating brands to adopt one or two ideas from the dozens presented to them and to foster the creation of a pilot program or potentially even a short series. Thus, the meetings at Nexus will serve as an incubator for new programming that allows producers and advertisers to work together as creatives. Michael Davies, executive producer of shows such as Who Wants to be a Millionaire, Power of 10, and Wife Swap, and Howard T. Owens, executive producer of American Gladiators and My Dad Is Better Than Your Dad, headline the producers who will present their ideas directly to brand representatives.

"Nexus represents a bold new step in the creation of branded entertainment," said Michael Davies, President and CEO of Embassy Row Productions. "As corporate brands continue to explore original content as a marketing tool, they need to meet and develop with producers who they can trust with their messaging, and to deliver."

The William Morris Agency is supporting the inaugural Nexus meetings with several top-tier members of its producer talent roster. Top WMA-repped producers, working in all fields of video media, (television, online, digital, mobile, etc.,) will be given the opportunity to present pitches for original and customized programming. In Nexus, a new and unprecedented platform for connecting the worlds of content production and advertising has been established to streamline the process of branded entertainment development.

"As a company, we are lucky enough to be able to work with some of the greatest creative minds in the business," said Jon Rosen, Senior Vice President at WMA. "Nexus provides a unique opportunity for our clients to not only be intimately involved with the creative process but also to work closely with the brands themselves."

Corporate brands participating in the inaugural presentation of Nexus will be announced at a later date. For more information about Nexus, please visit http://www.nytvf.com/2008_nexusnyc.htm.

The NYTVF debuted in 2005 as the industry's first showcase for independent television. Television pilots that premiered at the Festival have been sold to major networks, including the scripted comedy "Split the Difference" to NBC Universal Television Studios and the improv comedy pilot "Criss-Cross" to A&E Television Networks. Additionally, the reality series "Off the Hook" was purchased and developed as a series in 2006 by Versus. The fourth annual NYTVF will be held in Midtown Manhattan this September.

The 2007 NYTVF was supported by Signature Sponsors MSN, Xbox and Procter & Gamble Productions. TV Guide and the William Morris Agency were Official Supporting Sponsors. Official Network Sponsors for the 2007 NYTVF included NBC Universal, FOX, ABC, A&E, Bravo and E!. The NYTVF works in conjunction with the Mayor's Office of New York City.

For more information on the NYTVF, please visit www.nytvf.com.

About the New York Television Festival

The NYTVF was founded in 2005 as the industry's first recognized independent television festival, providing a platform to elevate the work of artists creating for the small screen. Held annually each fall in New York City, the birthplace of modern television, the Festival unites artists, executives, industry figures, and fans together in one forum to celebrate the medium and to help shape its future. Along with the Independent Pilot Competition, the Festival features panel discussions, network premiere screenings, and other special events designed to honor television as an institution and as an art form.

Source: The New York Television Festival

CONTACT: For the New York Television Festival, Jodi Sevin,
jsevin@rubenstein.com, +1-212-843-8393, or Gretchen Wagner,
gwagner@rubenstein.com, +1-212-843-8076; For Advertising Week, Blake Ross or
Heather Lylis, of Sunshine, Sachs & Associates, +1-212-691-2800,
ross@sunshinesachs.com

Web site:

http://www.nytvf.com/
http://www.nytvf.com/2008_nexusnyc.htm

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Profile: intent

KCRG-TV9 Announces 2008 A-List Winners

Online Guide, Powered by CityVoter, Closes First Annual Contest to Allow Viewers to Acknowledge their Favorite Eastern Iowa Businesses

CEDAR RAPIDS, Iowa, March 31 /PRNewswire/ -- KCRG-TV9 announces the winners of the A-List, sponsored by Community Savings Bank and powered by CityVoter. The first annual competition invited thousands of locals to vote for their favorite businesses on the A-List at http://www.kcrg.com/alist. This online guide is the premier destination for local information, featuring descriptions, photos, maps, and customer comments on the top local businesses. The A-List provides local businesses with a platform to easily build, manage, and promote their own web content and gives consumers the power to create their own city guide by choosing the best businesses and post comments, photos, and more.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070628/NETH083 )

In just over nine weeks, the A-List more than doubled in size, currently featuring information, photos, and reviews on nearly 900 local businesses. The eight-week-long contest drew roughly 60,000 votes for more than 70 categories such as Burger, Day Spa, Wedding Photographer, Sushi, Bakery and Live Music Venue. Winners in selected categories will be announced daily through April 4 on KCRG-TV9 News and posted online on http://www.kcrg.com/alist, with the complete list of 2008 winners available online on April 4. Winning businesses receive a 2008 A-List Winner's Certificate.

"It's exciting to see how well the A-List is being received," said KCRG- TV9 General Manager John Phelan. "It is a tremendous addition to the growing number of on-air and online resources we have providing local news and information to our viewers and users."

"When we saw just how great a resource the A-List is to businesses and consumers, we knew it was a natural fit for Community Savings Bank," said Community Savings Bank President Steve Brady, who is thrilled to be the A-List presenting sponsor.

"We are delighted to see so many local businesses receive the recognition they deserve on the KCRG-TV9 A-List," commented Josh Walker, CityVoter CEO. "We are proud to support KCRG-TV9's commitment to providing local businesses a valuable online presence at no charge, enabling them to take advantage of the growing number of customers who go online to search for information on the best local spots before making local buying decisions."

About KCRG-TV9

KCRG-TV9 is Eastern Iowa's 24 Hour News and Weather Source. Using a broad and dynamic mix of on-air, online and mobile platforms, KCRG-TV9 is the market's only locally owned television station and the market's number one source of local news and information. For over 50 years, KCRG-TV9 has been an active and involved community partner, growing deeper local roots by developing and championing community service and community improvement projects like KCRG-TV9's SHOW YOU CARE campaign, the longest running, largest and most recognized partnership of its kind in Eastern Iowa. KCRG-TV9 is also a long-time affiliate of the ABC Television Network and now offers High- Definition programming on KCRG-DT and the only local 24 Hour News and Weather channel in the market, 9.2 LOCAL KCRG, on its digital sub-channel.

About CityVoter, Inc.

Founded in 2005, CityVoter, Inc. helps consumers find the best local businesses in their cities. Millions of locals visit CityVoter.com and its partner-branded metro guides daily to search, nominate, vote for, and comment on their favorite businesses. CityVoter builds its image-based metro guides for major media companies like Fox, Gazette Communications, Hearst-Argyle, McGraw-Hill, and Post-Newsweek, to enhance the local relevancy of their websites and strengthen their relationships with their local communities. These guides are the premier destinations for local commercial content, featuring descriptions, photos, videos, maps, and customer comments about the top local businesses. Each partner-branded metro guide features a "best-of" contest to discover the best local businesses, as chosen by the local community. Rich photo galleries give visitors a storefront view of local shops, bars, food, products, clothing and more. The CityVoter.com destination site provides valuable answers to consumer-posted questions that enable visitors to weigh in with their choices for the best their city has to offer. To learn more about CityVoter, CityVoter.com and CityVoter's partner-branded metro guides, visit http://www.cityvoter.com/ or http://corp.cityvoter.com/.

Contacts:

Caralyn Quigley
CityVoter, Inc.
617-741-3100 ext 150
cquigley@cityvoter.com

David M. Welsh
KCRG-TV9
319-398-8360
david.welsh@kcrg.com

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070628/NETH083
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source:

CONTACT: Caralyn Quigley of CityVoter, Inc., +1-617-741-3100 ext. 150,
cquigley@cityvoter.com, or David M. Welsh of KCRG-TV9, +1-319-398-8360,
david.welsh@kcrg.com

Web site:

http://www.cityvoter.com/
http://corp.cityvoter.com/
http://www.kcrg.com/alist

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Alcatel-Lucent to Demonstrate Its Strengths in 3G and 4G Wireless Broadband, IP Transformation and Mobile TV/video and Content Delivery at CTIA Wireless 2008

LAS VEGAS, March 31 /PRNewswire-FirstCall/ -- CTIA Wireless -- Alcatel- Lucent (Euronext Paris and NYSE: ALU) will showcase its leadership in the deployment of 3G and 4G wireless broadband services, mobile TV/video and other multimedia content, mobile backhaul and the evolution to all-IP networks at North America's leading wireless telecommunications industry event, the Cellular Telecommunications and Internet Association (CTIA) Wireless 2008 Trade Show and Exhibition, to be held from April 1 - 3 in Las Vegas.

"Based on current market dynamics, we believe there is room for the continued growth of 3G networks, in terms of the numbers of subscribers being supported and the kinds of innovative services that can be introduced," said Cindy Christy, president of Alcatel-Lucent's Americas region. "And as the next generation of services develops, operators need more than just broadband wireless access networks -- they need a comprehensive solution that offers an end-to-end quality of experience for their subscribers. To make 4G a reality we believe it is critical that the industry as a whole works to ensure that there is a very rich ecosystem of technologies and vendors. At Alcatel-Lucent we are well positioned to bring together the software integration and management skills necessary to build a broadband business -- not just a broadband network."

At CTIA Wireless, Alcatel-Lucent will show how operators can leverage its strengths in wireless broadband, IP/MPLS, optics, and as a leading end-to-end network integrator -- across operations software, applications and network domains -- to help network operators transform their networks to "all IP."

On the second day of the show, Alcatel-Lucent CEO Patricia Russo will take part in a panel of industry leaders discussing "the Path to 4G."

Alcatel-Lucent press and analyst reception

Alcatel-Lucent will host a reception and briefing for media, industry analysts and financial analysts from 4:00 p.m. to 5:30 p.m. on Tuesday, April 1, at the Las Vegas Hilton, connected to the convention center, in Ballroom C. John Leonard, president of Alcatel-Lucent's Applications activities will lead the briefing focusing on mobile TV/video - our experience, our vision and our customers. Mr. Leonard will be joined by Hugh Bradlow, CTO of Telstra, and Tim Bryan, CEO of ICO Global Communications, who will share their experiences with and perspective for the future of mobile TV. The formal portion of the briefing will begin at 4:00 p.m.

After the formal presentation and Q&A session, Alcatel-Lucent experts will be available for informal conversation to discuss topics such as 4G, LTE, WiMAX, 3G (CDMA/EV-DO and W-CDMA/HSPA), multi-screen video, mobile broadcast, mobile network outsourcing and professional services and mobile backhaul/IP transformation (including our Mobile Evolution Transport Architecture - META) and one of our newest innovations, the Alcatel-Lucent 9900 Wireless Network Guardian, the first device in a new product category that provides critical new visibility to wireless networks, helping carriers ensure problem-free delivery of IP-based wireless broadband services.

Exhibition

Alcatel-Lucent will feature the full breadth of its end-to-end solutions in the Las Vegas Convention Center Hall C3, #2613. The company will offer demonstrations of its innovative systems, software and services developed to enrich the end-user experience and to help transform telecommunications.

Individual demonstrations will feature technologies that will enable operators to deliver on the promise of 3G today and lay the groundwork for the rapid evolution to 4G. Technologies featured will include: W-CDMA/HSPA; the Base Station Router (BSR) Femto (based on the flat-IP architecture); LTE (Long Term Evolution); WiMAX (including MIMO and OFDM); IMS; the Alcatel-Lucent Mobile Evolution Transport Architecture (META); multi-screen entertainment; the Alcatel-Lucent Unlimited Mobile TV solution based on DVB-SH (Digital Video Broadcasting - Satellite services to Handhelds) and more.

Alcatel-Lucent Conference Speakers
Mobile Marketing: Building Brand Equity or Pure Sales Opportunity?
Monday, March 31, 3:00 p.m. - 4:45 p.m.
Sandip Mukerjee, Vice President, Wireless Networks Portfolio and Strategy

Questioning IMS: Where are We? What have We Learned? Where are We Going?
And When Will We Get There? Tuesday, April 1, 1:00 p.m. - 2:15 p.m.
John Leonard, president, Applications Activities

Wireless Industry Policy Hot Topics, Tuesday, April 1, 1:45 p.m. -
2:45 p.m.
Cindy Christy, president, Americas Region

CEO Infrastructure Roundtable, Wednesday, April 2, 10:15 a.m. - 11 a.m.
Pat Russo, CEO

Using Ethernet to Backhaul Mobile Voice with Clock Synchronization,
Wednesday, April 2, 11:00 a.m. - 12:15 p.m.
Keith Allan, director of product management, IP Division

Defining 4G Technology, Wednesday, April 2, 1:00 p.m. - 2:15 p.m.
Bill Clifford, CTO, Wireless Networks

WiMAX: What the Future Holds, April 2, 2:00 p.m. - 3:30 p.m.
Reinaldo A Valenzuela, Bell Labs, Director of Wireless Research

Mobile Demographics - Finding Up and Coming Niche Markets, Wednesday,
April 2, 1:00 p.m. - 2:30 p.m.
June Bower, vice president of marketing, Consumer Entertainment

Ensuring Video Quality in Backhaul Networks, Wednesday, April 2, 3:30 p.m.
- 4:45 p.m.
Scott Nelson, vice president, Wireless Transmission activities

Addressing Network Security in the Era of Open Access & Fully Functional
Mobile Multimedia Devices, Wednesday, April 2, 4:00 p.m. - 5:15 p.m.
Wim Sweldens, Alcatel-Lucent Ventures

Highlighted demonstrations at the show

Alcatel-Lucent's booth at CTIA Wireless 2008 will feature a variety of ground-breaking demonstrations that will highlight the company's leadership in the commercialization of key next-generation wireless technologies, including:

-- Live high-speed video connection over LTE (Long Term Evolution)
between Alcatel-Lucent's booth and those of LG Electronics and NEC,
supporting dozens of DVD-quality and high-definition video streams
simultaneously;
-- In-building 3G W-CDMA/HSPA service demonstrations - in both Alcatel
Lucent and customer booths -- using Alcatel-Lucent's Base Station
Router (BSR) Femto, an innovative platform that combines the key
elements of a 3G radio access network into a single device, easy to
deploy at home; demonstration incorporates unique self-registration
and auto-configuration capabilities;
-- A large variety of new WiMAX wireless broadband terminal devices from
Alcatel-Lucent's Open CPE Program partners;
-- A "three screen" entertainment experience where content is being
shared across multiple devices - TV, mobile, PC and other -- whether
the user is at home (through their fixed broadband or Femto-based
wireless access) or on the go - providing a simple, personal and
predictable experience;
-- Mobile backhauling over a combination of fiber, copper, and microwave
technologies. Specific demonstrations include TDM circuit
emulation/pseudowire capabilities on Alcatel-Lucent optical transport
portfolio, improvements in microwave backhaul bandwidth optimization,
DSL backhaul, and enhancements to its service router portfolio;
-- An unlimited mobile TV experience to deliver interactive, personalized
and context-specific live or on-demand mobile TV content, available
either in a sport utility vehicle (SUV) in Alcatel-Lucent's booth --
and on the Las Vegas Strip -- or on commercial handsets connected over
3G and broadcast technology such as DVB-H and DVB-SH, enabled by
Alcatel-Lucent end-to-end network integration services;
-- A demonstration, using our application integration tools that will
show you how to monetize the mobile Internet;
-- A series of business, network and services transformation solutions
that will demonstrate Alcatel-Lucent's ability to offer end-to-end
solutions while managing risk and complexities inherent in large-scale
transformation projects, including managed services and network
outsourcing, multivendor maintenance and network support, wireless
transformation services - all in an IMS environment.

About Alcatel-Lucent

Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable service providers, enterprise and governments worldwide, to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move. With operations in more than 130 countries, Alcatel-Lucent is a local partner with global reach. The company has the most experienced global services team in the industry, and one of the largest research, technology and innovation organizations in the telecommunications industry. Alcatel-Lucent achieved revenues of Euro 17.8 billion in 2007 and is incorporated in France, with executive offices located in Paris. For more information, visit Alcatel- Lucent on the Internet: http://www.alcatel-lucent.com/

First Call Analyst:
FCMN Contact:

Source: Alcatel-Lucent

CONTACT: Press: Regine Coqueran, +33 (0)1 40 76 49 24,
regine.coqueran@alcatel-lucent.com, Mary Ward, +1-908-582-7658,
mary.ward@alcatel-lucent.com, Investors: Remi Thomas, +33 (0)1 40 76 50 61,
remi.thomas@alcatel-lucent.com, John DeBono, +1-908-582-7793,
debono@alcatel-lucent.com, Tony Lucido, +33 (0)1 40 76 49 80,
alucido@alcatel-lucent.com, Don Sweeney, +1-908-582-6153,
dsweeney@alcatel-lucent.com, all of Alcatel-Lucent

Web site:

http://www.alcatel-lucent.com/

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Profile: intent

International Entertainment News

Monday, March 31, 2008

RealNetworks to Power emoticonSMS Delivery to BSNL Subscribers

RealNetworks Introduces Two New Services in its Ringback Tone Services Suite for Mobile Operators

Benador Public Relations Announces The Arab Broadcast Forum in Abu Dhabi, 4th and 5th of May, 2008

WIBC-FM Launches Free Real-Time Video Traffic Service for Mobile Phones

Tune in. Turn on. Drop off. - Barneys New York Co-Op, Loomstate and Sundance Channel Announce Launch of National T-Shirt Recycling Program

U.S. Advertising Spending Rose 0.6% in 2007, Nielsen Reports

NAMIC Upgrades Senior Management Positions

Kelsey Grammer, Ben Stiller, Maroon 5 and The Roots Added to COMEDY CENTRAL's(R) Live On-air Charity Special 'Night of Too Many Stars: An Overbooked Concert for Autism Education' Hosted by Jon Stewart on Sunday April 13, at 8 p.m. ET

Sony Pictures Television Announces Mobile Game Slate

Sony Pictures Television Launches PIX

Canada Takes a Stand in an All-New 'South Park' on Wednesday, April 2 at 10:00 P.M. on COMEDY CENTRAL(R)

WETA to Air Documentary Film About National Press Club Tonight at 10 p.m.

U2 to Join Live Nation Artists

Casey Patterson Named Senior Vice President, Event Production and Talent Development, Spike TV and TV Land

Seminole Hard Rock Hotel & Casino to Host 2008 Billboard Latin Music Conference & Awards, April 6-10

The New York Television Festival and Advertising Week V Partner to Launch 'Nexus NYC' Branded Content Development Forum

KCRG-TV9 Announces 2008 A-List Winners

Alcatel-Lucent to Demonstrate Its Strengths in 3G and 4G Wireless Broadband, IP Transformation and Mobile TV/video and Content Delivery at CTIA Wireless 2008

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