WIBC-FM Launches Free Real-Time Video Traffic Service for Mobile Phones

WIBC-FM Launches Free Real-Time Video Traffic Service for Mobile Phones

Cell Cam Traffic to Ease Daily Commutes in Indianapolis

INDIANAPOLIS, March 31 /PRNewswire/ -- Indy's News Center WIBC radio (93.1 FM) is launching Cell Cam Traffic, a free mobile traffic service for Indianapolis-area commuters that will help local drivers spot and avoid highway tie-ups with streaming live video right to their mobile phones.

"This new service demonstrates WIBC's commitment to new technology and our interactive presence while adding value for our listeners," said Jon Quick, director of operations for WIBC-FM, an Emmis Communications station. "For years, commuters in the Indy area have relied on WIBC in cars for traffic news; now they can plot their trips with real-time information, when they need it, before they even get behind the wheel."

The new advertising-supported service targets the thousands of daily commuters in the region. Commuters will now be able to view traffic congestion on their mobile devices before leaving their home, office or school, to help them plan the quickest and safest route.

The service relies on 56 traffic cameras operated by the Indiana Department of Transportation (INDOT) and is part of the Intelligent Transportation System. Cameras are mounted along roadways in the WIBC-FM listening area.

3rd Dimension Inc., a New York-based mobile marketing and application company, developed and operates the system. Once the application is downloaded to their cell phones, drivers can choose to view live traffic images from any of the cameras along their route and can even program shortcuts for quick access to their favorite shots.

The WIBC Cell Cam Traffic application is compatible with data-enabled phones on the Sprint, Verizon Wireless, AT&T and T-Mobile networks, and it works with popular smart phones such as the BlackBerry, Palm Treo and the Motorola Q.

To download the video application, commuters can go to the http://wibc.com/traffic/ website and sign up for the free service by entering their mobile phone number.

About Emmis Communications

Emmis is an Indianapolis-based diversified media firm with radio broadcasting and magazine publishing operations. Emmis owns 21 FM and 2 AM domestic radio stations serving the nation's largest markets of New York, Los Angeles and Chicago, as well as St. Louis, Austin, Indianapolis and Terre Haute, Ind. Emmis also owns a radio network, international radio stations, regional and specialty magazines, an interactive business and ancillary businesses in broadcast sales.

About 3rd Dimension Inc.

3rd Dimension (www.3rdDimensionTech.com) is a mobile marketing and application company that creates innovative real-time video content and distributes it to consumers through their mobile devices. Its mobile applications are designed to attract targeted niche audiences making its solutions attractive to advertisers and marketers.

About the Indiana Department of Transportation

The mission of the Indiana Department of Transportation (INDOT) is to plan, build, maintain and operate a superior transportation system enhancing safety, mobility and economic growth. Governor Mitch Daniels' Major Moves highway program is realizing INDOT's mission by capitalizing on Indiana's strategic location at the Crossroads of America by building a superior road infrastructure. When complete in 2015, nearly $12 billion in critical highway projects will have been built. This innovative plan will bring jobs to the Hoosier State and leave a legacy for Indiana to be a global leader in distribution and logistics.

All trade names are the property of their respective owners.

This release is available on the KCSA Strategic Communications site at www.kcsa.com.

First Call Analyst:
FCMN Contact:

Source: WIBC-FM

CONTACT: Jon Quick or Rob Nichols of WIBC-FM and WIBC.com,
+1-317-266-9700; or Noah Milman, +1-212-896-1217, nmilman@kcsa.com, or Rob
Manfredo, +1-212-896-1213, rmanfredo@kcsa.com, both of KCSA Strategic
Communications

Web site:

http://wibc.com/traffic
http://www.3rddimensiontech.com/
http://www.kcsa.com/

NOTE TO EDITORS: Cell phone screen shots of WIBC Cell Cam Traffic are available upon request.

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