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Monday, September 11, 2006

Si TV Premieres New Original Series 'Dating Factory' Featuring Host Mario Lopez

Si TV Premieres New Original Series 'Dating Factory' Featuring Host Mario Lopez

Young Latino Singles Unite Through 'Lips, Hips and Grips' Series Debuts Sept. 18

LOS ANGELES, Sept. 11 /PRNewswire/ -- Si TV, the first English-language, Latino-themed network, announced today it will debut a new original series called Dating Factory, hosted by TV star Mario Lopez. Premiering Sept. 18 at 4:30 p.m. (PDT and EDT), the 30-minute series promises to deliver a hip and irreverent twist on dating.

The show is hosted and co-executive produced by Mario Lopez, (Saved By the Bell, Pacific Blue, Animal Planet, Dancing with the Stars) along with provocative side-kick and former model Carmen Palumbo. Dating Factory features 13 different sexy men and women competing for a chance to win a hot date through a humorous screening process, testing the contestants' potential love connection.

"Dating Factory is Si TV's newest mating game featuring young latinos front and center," said Ed Leon, SVP of Programming and Production of Si TV, and executive producer of Dating Factory. "Audience members get to find love, interact with a well-known personality and see Mario expose his matchmaking talents."

The painfully funny elimination quest for the hot date entails three challenges. In "Clever Come-ons," contestants eloquently craft and humorously twist their words to allure the dater's heart so they can be chosen. These semi-finalists then must "Confess & Undress," where cruel confessions like "Fantasized about my boss," mean an instant adios to your clothing. "Chemistry 101," the final hurdle for the hopefuls, is a perfect segment for them to caress to impress contestants. Clock in to the Dating Factory -- where Si TV makes love.... Funny.

About Si TV

Si TV is the first English-language, Latino-themed network. Connecting with 18-34 year-old viewers, Si TV's 60% original programming slate features hip and culturally-relevant shows including the latest in entertainment, music, lifestyle, comedy and independent films. The network launched in February 2004 and is available nationwide on Dish Network and in 13 million homes across the country on Cox, Comcast, Time Warner Cable, and Verizon, among others. For more information on Si TV, please visit www.sitv.com.

Source: Si TV

CONTACT: Scott Samson of Bob Gold & Associates, +1-310-784-1040,
scott@bobgoldpr.com, for Si TV

Web site: http://www.sitv.com/

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