Archer Entertainment Media to Gain Revenue From Advertising as India Broadcast Live Launches Ten Channels

Archer Entertainment Media to Gain Revenue From Advertising as India Broadcast Live Launches Ten Channels

NEW DELHI, India and LOS ANGELES, Sept. 11 /PRNewswire-FirstCall/ -- India Broadcast Live, LLC (IBL), a division of Archer Entertainment Media Communications Incorporated www.archeremc.com, which debuted the first Indian IPTV platform, www.IndiaTVLive.com on August 17th 2006 with 5 channels, has just added 5 additional channels, bringing the total to 10 live, streaming channels on its platform. This unique service carries these 10 channels directly from India, live and in real time, and delivers them worldwide, via broadband, to any web-enabled device -- PCs, Laptops, PDAs and cell phones.

"IndiaTVLive.com generated enough interest, within the first week of its launch, to create a sufficient market for advertising on the platform," said IBL CEO Abhesh Verma, adding, "IndiaTVLive.com has further consolidated its position as the domain leader in IPTV by accomplishing the task of launching 10 popular television channels within a month of its launch."

Verma continued, "Within the first 72 hours of announcing that the platform was available for subscription, more than 100,000 visitors logged on to the website and we received the first 100 subscriptions. To date, IndiaTVLive.com has attracted a few million visitors and a growing subscriber interest." Verma said that while IndiaTVLive.com does not directly compete with broadcast, satellite and cable television "it will become a significant (additional) platform to provide on-the-go news, important information pertaining to business and investment and even entertain people who live a fast life but miss anything from fashion, lifestyle, soaps, sitcoms and movies that they can now see at their convenience anywhere in the world."

Archer Media CEO, Michael Selsman said, "IndiaTVLive.com delivers a unique viewing experience to consumers worldwide." Archer Entertainment Media Communications Incorporated provided funding for the launch of India Broadcast Live, LLC and www.IndiaTVLive.com.

IBL President, Munish Gupta added that the platform was poised to grow to 20 television channels by the end September 2006, and is on target for 40-50 channels by early December 2006. Gupta went on to mention PIO TV, an in-house television channel created especially for and available only on IndiaTVLive.com, which caters specifically to Indians who live overseas, providing them relevant news on business, lifestyle, fashion, culture, tourism and entertainment, from India and the Indian community around the world.

Contact: info@archeremc.com or info@prestigeasia.com

About Archer

Archer Entertainment Media Communications Incorporated, www.archeremc.com, is the parent company of a distinctive portfolio of online and offline assets engaged in the production, aggregation, delivery, distribution, exhibition and security of digital content and the development of real property related to the conversion or construction of digital cinemas. Through multiple platforms that include live IP video streaming, Internet Protocol Television (IPTV), Pay-per-View (PPV), Video-on-Demand (VOD) and digital cinema, Archer affords its subscribers and customers diverse and desired content through its digital network while safeguarding intellectual property rights through digital watermarking and DRM features, providing a unique and compelling value proposition to distributors, broadcasters, content aggregators and advertisers around the world. Archer has funded the development, technology integration and launch of www.indiatvlive.com, the forthcoming debut of People of Indian Origin (PIO) channel, and later this year, ChinaBroadcastLive (CBL).

IndiaBroadcastLive, LLC, is a vertically integrated global entertainment and media company engaged in the production, acquisition, delivery, distribution and exhibition of digital content through various platforms including the Internet, IPTV, Video-On-Demand (VOD), Pay-Per-View(PPV) and other electronic means and methods currently available and those in the future. IBL, LLC, has created a digital infrastructure leveraging existing Internet assets and resources providing a secure, complete, end-to-end digital solution positioned to capture the global audience. IBL, LLC members have extensive experience in content production, aggregation, acquisition, distribution and delivery of entertainment product in addition to talent management and studio administration. IndiaBroadcastLive intends to become the Voice of India to the world.

Safe Harbor:

The foregoing press release contains forward-looking statements based on the Company's beliefs as well as assumptions made by and information currently available to the Company, including statements regarding the timing of the introduction of certain products. Archer Entertainment Media Communications Incorporated's acquisition of Creations Technology Development Company Limited's D-Cinema Unit is subject to continued due diligence and there can be no assurance that its acquisition of CTDC will be completed, or if completed, if it will be completed timely. These forward-looking statements are based largely on the Company's expectations and are subject to a number of risks and uncertainties some of which are beyond the Company's control. Actual results could differ materially from these forward-looking statements as a result of a variety of factors including, among others, issues related to the entertainment industries, and prevailing economic conditions in general.

Source: Archer Entertainment Media Communications Incorporated

CONTACT: Michael Selsman of Archer Entertainment Media Communications
Incorporated, +1-213-633-6939, info@archeremc.com, or info@prestigeasia.com

Web site: http://www.indiatvlive.com/

Web site: http://www.archeremc.com/

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