MobiTV Leads Development of Television as Key Application for WiMAX

MobiTV Leads Development of Television as Key Application for WiMAX

MobiTV Joins WiMAX Forum to Manage Next-Generation Applications on Proof-of-Concept Network

CTIA, LOS ANGELES, Sept. 11 /PRNewswire/ -- MobiTV, Inc., the global leader in mobile and broadband television and music services, today announced the Company has joined the WiMAX Forum(TM) and will be leading its Proof-of- Concept trial with the mobile WiMAX network that will span a number of Northern California cities. A representative of MobiTV has been assigned to co-chair the mobile WiMAX Application POC initiative within the forum's Applications Working Group.

"MobiTV is strongly committed to a significant and ongoing investment in research and technology development to support the very latest wireless network technologies, and our service integration with WiMAX is a true industry-first," said Dr. Phillip Alvelda, CEO, chairman and co-founder of MobiTV. "This technology is powerful two-way and interactive wireless technology that will transform the television industry."

"We are delighted to have MobiTV join the WiMAX Forum ecosystem as a key member helping drive the development of new multimedia applications that satisfy the demands for personal broadband services by consumers around the globe," said Ron Resnick, president of the WiMAX Forum. "MobiTV is a pioneer in delivering mobile television and other multimedia content, and we look forward to their contributions as the industry works to create content-rich and high-bandwidth mobile services that will be possible with mobile WiMAX Forum Certified(TM) products."

The Northern California based Proof of Concept network will provide an environment to evaluate a variety of mobile WiMAX applications, including mobile television broadcast, video-on-demand, navigation and general network access. A second Proof of Concept network will be deployed in Taipei, Taiwan under the direction of the National Taiwan University.

"We have been working in partnership with several leaders in the wireless and technology industries to support this new network solution at MobiTV," said Ray DeRenzo, vice president of business development for MobiTV. "By participating in the WiMAX Forum and helping lead the task group for mobile television, we are confident that MobiTV will contribute to the success of this standard, and more importantly the rapid deployment of this powerful technology."

WiMAX and mobile WiMAX are the latest extensions to MobiTV's portfolio of supported network technologies, with features designed to support all of the key components that make mobile television viable to consumers and carriers alike. Those key features and benefits of the MobiTV service for WiMAX and mobile WiMAX include:

-- Smooth integration with, and natural extension to existing service
infrastructure
-- Efficient full-duplex bi-directional delivery with full transactional
capabilities
-- Superior data delivery performance for full-motion video (due to its
advanced IP based architecture)
-- Support for a combination of Unicast and Multicast delivery models for
optimal network utilization
-- Full interactivity; which includes m-commerce, voting and other
capabilities consumers, carriers and the advertising community wants
-- Targeted national, regional, and local advertising
-- There are no channel line-up limitations with WiMAX
-- Increased channel change speed
-- Broad client device support including; mobile phones, PDAs, laptops,
set top boxes and more (radios in mass market devices)
-- Broad industry support and open-standards based
-- Support for the rapid deployment of new applications and services
(extensions to the MobiTV service) at a low incremental cost

The WiMAX Forum is the exclusive organization driving the industry forward and is leading the global, open ecosystem that it has built along with its 385+ member companies. Collaboratively, the WiMAX Forum is aggressively pursuing programs to assure certification and interoperability of mobile WiMAX products, global roaming, interworking to complement existing voice networks, development of applications and services optimized for WiMAX, and the promotion of WiMAX products worldwide.

About WiMAX Forum

The WiMAX Forum is an industry-led, non-profit corporation formed to help promote and certify the compatibility and interoperability of broadband wireless products using the IEEE 802.16 and ETSI HiperMAN wireless MAN specifications. The forum's goal is to accelerate the introduction of these devices into the marketplace. WiMAX Forum Certified(TM) products will be fully interoperable and support Metropolitan Broadband Fixed, Portable and Mobile Applications. For more information about the WiMAX Forum and its activities, please visit www.wimaxforum.org .

About MobiTV

MobiTV, Inc. ( www.mobitv.com ) is leading the convergence of television, film and music content across the mobile and personal computing markets. The Emmy(R) Award winning service has more than one million subscribers and offers popular TV and digital radio channels from top labels, networks and cable providers. The MobiTV(R) service is available in; the US through AT&T, Sprint, Cingular, Alltel; the UK through 3UK and Orange; in Canada through Bell Canada, Rogers and TELUS Mobility; in Latin America through America Movil, Claro and Telcel; and other regional carriers internationally. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA.

NOTE: WiMAX, WiMAX Forum, WiMAX Forum logo, WiMAX Forum Certified, WiMAX Forum Certified logo are trademarks or registered trademarks of WiMAX Forum, Inc. MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

Source: MobiTV, Inc.

CONTACT: Nicole Rodrigues of MobiTV, Inc., +1-510-450-5205, or
nicole@mobitv.com; or Rene Smith of GolinHarris, +1-713-513-9566, or
rsmith@golinharris.com, for WiMAX Forum

Web site: http://www.mobitv.com/

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