Nikon Sponsors Project Runway's Daniel Franco at New York Fashion Week

Nikon Sponsors Project Runway's Daniel Franco at New York Fashion Week

Franco Creates Nikon COOLPIX - Inspired Runway Line for New York's STYLELounge

MELVILLE, N.Y., Sept. 11 /PRNewswire/ -- As a worldwide leader in cutting- edge design, Nikon is poised to walk the catwalk at this year's New York Fashion Week. On September 11th at 3:00 PM, Nikon will act as the title sponsor for Daniel Franco's New York fashion debut at the Metropolitan Pavilion.

"This exclusive STYLELounge sponsorship is an opportunity for Nikon to create tremendous awareness and buzz among the fashion industry insiders, trendsetters and VIP's," said Lisa Baxt, senior communications manager, for Nikon, Inc. "We are constantly looking for new ways to venture into the world of style. We are thrilled to have this opportunity to work with Daniel Franco, as he embodies the stunning style of the Nikon COOLPIX Style Series Cameras.

New York Fashion Week is the ultimate destination for fashion enthusiasts to see newly introduced trends. Nikon appreciates the fashion genius that lies within up-and-comers who push the envelope and move style forward. Daniel Franco's fashion line embodies a fashionable yet functional partnership between technology and design.

"As a designer it is imperative to appease your audience and produce cutting edge fashion," said Daniel Franco, designer and Project Runway contestant. "My clothing line offers me a chance to express my fashionable designs which have been inspired by Nikon's COOLPIX Style Series Cameras."

Nikon's involvement with STYLELounge is the second of the many fashion- centric programs communicating the COOLPIX style message to consumers. Beginning with the Kate Moss advertisements, launched in Spring 2006, these programs are promoting the sleek design, great style and appeal of the Nikon COOLPIX Style Series cameras.

For more information about the Nikon COOLPIX Style Series Cameras, visit StunningNikon.com.

About Nikon

Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX(R) compact digital cameras; Coolscan(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com/, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

Source: Nikon, Inc.

CONTACT: Press - Kevin Pchola, kpchola@mww.com, or Melissa Jacobs,
mjacobs@mww.com, +1-201-507-9500, both of MWW Group

Web site: http://www.nikonusa.com/

-------
Profile: intent