TicketsNow Leverages Interwoven to Deliver a Superior Customer Experience

TicketsNow Leverages Interwoven to Deliver a Superior Customer Experience

Interwoven Customer Experience Solution Enables the World's Leading Online Ticket Retailer to Provide More Personalized Service for Greater Customer Loyalty

SUNNYVALE, Calif., Sept. 11 /PRNewswire-FirstCall/ -- Interwoven, Inc. (NASDAQ:IWOV), provider of Enterprise Content Management (ECM) solutions for business, today announced that TicketsNow, the world's leading online marketplace for premium event tickets, is leveraging the Interwoven Customer Experience Solution to provide customers with a superior and more personalized online experience. The Interwoven solution is powering the retailer's newly- launched Web site, which was re-designed to provide customers with a completely customizable and highly-targeted experience, further strengthening TicketsNow's position as the industry's largest and most trusted ticket provider.

(Logo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20030430/IWOVLOGO )

The redesigned TicketsNow site provides customers with an end-to-end customized and personalized experience -- from establishing search parameters and preferences, to locating and buying tickets, to booking dining reservations and hiring a limousine, to posting their own event reviews, and sharing their experiences with others.

Helping customers create memories that last a lifetime and can share with their loved ones is an important objective at TicketsNow, and with the Interwoven solution in place, we're able to provide our customers with an experience that we feel is superior to other competing retailers," said Frank Giannantonio, Chief Technology Officer, TicketsNow. "Our ability to deliver this level of customer experience is not only enabling us to increase sales and loyalty among our most profitable customers, but is helping us reinforce TicketsNow as the number one venue for sports and event ticketing needs."

Greater Content Personalization Drives Increased Customer Loyalty

With its Customer Experience Solution, Interwoven is empowering global companies to increase customer loyalty by providing customers with interactions that are more relevant, targeted, and meaningful. By leveraging the Interwoven solution, TicketsNow is enabling customers to create a highly- personalized experience including: customizing email newsletter subscriptions, controlling the type and frequency of communications received regarding upcoming events, setting billing and shipping preferences, creating aliases, and setting specific event and category-specific views. Customers also receive a personalized greeting upon every visit.

The new Interwoven-powered site is enabling TicketsNow to more effectively target and attract business-oriented consumers - a group whose higher discretionary income is leading to more profitable customer relationships for the online retailer.

Best-in-Class Customer Experience Management

After evaluating a number of potential technologies, TicketsNow selected the Interwoven Customer Experience Solution because it provided the most open platform on which the online retailer could integrate its existing Microsoft.NET-based ticket brokering system with new creative tools, while still having the flexibility to introduce additional customer services in the future. TicketsNow's decision to select Interwoven was also driven by a strong recommendation from Interwoven partner NEC Corporation of America, which assisted TicketsNow with the development of its e-commerce site.

For global companies like TicketsNow that are seeking accelerated growth, the Interwoven Customer Experience Solution enables the consistent delivery of highly-relevant persuasive content, resulting in higher customer satisfaction, greater long-term customer loyalty, and increased brand consistency. Unlike point technologies that address only parts of the customer experience process, Interwoven's best-in-class Customer Experience Solution optimizes the quality of customer interactions across all touchpoints and all geographies.

"To attract new customers, retain current ones, and drive revenue growth, companies must be able to successfully and consistently deliver the most relevant experience. We're thrilled to partner with TicketsNow to help them provide a more satisfying experience for all of its customers through the delivery of a richer, more targeted set of services," said Max Carnecchia, Interim President, Interwoven. "TicketsNow is a great example of how companies can embrace best-in-class customer experience management technology to deliver premium-quality customer service, and build long-lasting, more profitable customer relationships."

About TicketsNow

Established in 1999, TicketsNow is the world's largest and most trusted marketplace for premium event tickets. More than 90% of all professional ticket agencies that list, buy, and sell secondary event tickets online utilize software developed by TicketsNow-creating the most comprehensive database of secondary event tickets in the world. Named in 2006 to the Inc. 500 index of the fastest-growing privately held companies in the U.S.-the second time in three years the company has been so honored-TicketsNow is a premium ticket provider for USA TODAY, Fandango, and AOL; an official sponsor of the Baltimore Ravens and Jacksonville Jaguars; an official sponsor of University of Louisville Athletics, Arizona State University Athletics, Texas Christian University Athletics, and a corporate partner of Princeton University Athletics; a member of the Better Business Bureau; and a founding member of the NATB, which promotes the highest level of ethics in the secondary ticketing marketplace. For more information, visit www.TicketsNow.com.

About Interwoven

Interwoven, Inc., provider of Enterprise Content Management solutions for business, enables organizations to unify people, content and processes to minimize business risk, accelerate time-to-value and sustain lower total cost of ownership. Interwoven delivers deep industry-specific solutions which reduce business process cycle time from initial collaboration through design, production, sales, marketing, legal review, IT and service. Interwoven leads the industry with a service-oriented architecture today and easy-to-use, best- in-class components and solutions. Today, over 3,600 customers, law firms, and professional services organizations worldwide are Interwoven customers including BT, Ford, Freshfields Bruckhaus Deringer, Jones Day, Motorola and Yamaha. Interwoven is headquartered in Sunnyvale, Calif., with offices around the world. For more information visit www.interwoven.com.

About NEC Corporation of America

NEC Corporation of America is a leading technology provider of IT, network and visual display solutions. Headquartered in Irving, Texas, NEC Corporation of America is the North America subsidiary of NEC Corporation (NASDAQ:NIPNY). NEC Corporation of America delivers technology and professional services ranging from server and storage solutions, digital presentation and visual display systems to biometric identification, IP voice and data solutions, optical network and microwave radio communications. NEC Corporation of America serves carrier, SMB and large enterprise clients across multiple vertical industries. NEC's Enterprise Content Management team has extensive experience in handling large, highly complex projects for numerous high-profile corporations. For more information, please visit www.necam.com .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20030430/IWOVLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Interwoven, Inc.

CONTACT: Anna Fijewski, Director, Corporate Communications of
Interwoven, Inc., +1-408-530-5724, or afijewski@interwoven.com

Web site: http://www.interwoven.com/

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