Comcast Launches Si TV in Albuquerque

Comcast Launches Si TV in Albuquerque

Commitment Recognizes the Importance of Growing Young Latino Market

LOS ANGELES, Sept. 11 /PRNewswire/ -- Si TV, the first English-language, Latino-themed network, recently launched on Comcast in Albuquerque. Acclaimed as a hip, irreverent network that connects with young viewers through vibrant and relevant programming that speaks to this audience, Si TV goes beyond tradition by catering to today's English-speaking Latinos who consume English media, but still want TV programs that speak to their Latino roots.

"Albuquerque has a growing demand for programming geared specifically towards young Latinos, and Si TV is a great fit," said Chris Dunkeson, VP/GM for Comcast in Albuquerque. "Our digital cable customers will be excited with this new addition to our channel line-up."

"Comcast's launch of Si TV in Albuquerque reflects well on the diverse cultures that combine to make us who we are as a community," said Martin Chavez, Mayor of Albuquerque. "This launch offers us an opportunity to view new programming while fostering a sense of belonging and promoting community. It is good to see more Hispanics in ownership and executive positions within today's entertainment industry, and we appreciate that Comcast has been able to respond to the needs of this growing market."

Si TV's high-quality, original programming features shows that encompass entertainment, lifestyle, talk, standup comedy, classic series and feature films, as well as irreverent reality programming that pushes the boundaries of the genre.

"Advertisers and cable operators are realizing that the young Latino audience is growing exponentially in the U.S.," said Michael Schwimmer, CEO of Si TV. "We are excited Si TV has launched in Albuquerque because it validates our effort to provide young Latinos with compelling, culturally-relevant entertainment in English."

Some of Si TV's original programming includes Dating Factory, the network's first dating show hosted by TV star Mario Lopez that will premier on Sept. 18. The 30-minute series promises to deliver a hip and irreverent twist on dating. Si TV's popular show, The Drop, showcases what's hot in urban music and culture with live studio performances from a range of musical genres, celebrity interviews, hotly contested DJ battles and head-to-head dance competitions.

Source: Si TV

CONTACT: Scott Samson of Bob Gold & Associates, +1-310-784-1040,
scott@bobgoldpr.com, for Si TV

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