Pop2Life Introduces P1 SMS(TM) - Interactive Radio

Pop2Life Introduces P1 SMS(TM) - Interactive Radio

The first revenue generating Mobile Marketing Product designed exclusively for radio.

NEW YORK, June 7 /PRNewswire/ -- Almost three years to the day after launching Pop2Life, a highly successful Creative Marketing & Promotions Agency, 19-year radio and records industry vet Eric Murphy introduces P1 SMS, a revolutionary mobile content sales and marketing product that is poised to generate substantial revenue for radio, while inciting more listener passion and loyalty.

"Radio has an unmatched power to reach millions of content-hungry consumers, and reigns supreme when it comes to breaking new music and driving consumers to buy," says Murphy. "It's time to capitalize on that power." P1 SMS, developed in conjunction with 3cInteractive, will allow consumers to instantly buy content (using their mobile phone) based on what's currently playing on the radio station.

How does it work? A listener texts a unique "trigger" word or phrase (most likely the radio station name) to a 5-digit number during any song. Within seconds, P1 SMS responds with real-time song and artist info, along with a menu of interactive options, including "Buy It," "Get artist alerts," etc. Individual radio stations can add additional "triggers" to drive tune- in, engage listeners in mobile contests, conduct polls, research and more. Current content will include ringtones, music downloads and artist alerts. Wallpapers, video, concert tickets and much more will soon follow. Radio will share in the net revenue. Additionally, stations can sell or distribute their own content, including exclusive ringtones which can be created and produced by P1 SMS "A-List" music producers.

The revenue potential for mobile content is massive and will continue to grow. According to a recent report from Juniper Research, an expansion in mobile content linked with a sharp increase in 2.5G and 3G handset use, will combine to deliver global mobile entertainment revenues of more than $59 billion by 2009. By 2008, Ovum, another leading research firm covering the mobile marketplace, predicts that ringtones will comprise the bulk of the mobile phone personalization market, reaching a $6.5 billion market share.

P1 SMS will also help transform the radio-advertising model with its ability to send highly targeted messages to active consumers, provoking immediate response, instant foot traffic, and sales! Additionally, record labels will be able to reach music buyers who want a more personal connection with their favorite artist(s), and the opportunity to get exclusive mobile content and "insider" information such as concert updates, album release dates, and breaking news.

For additional information about Pop2Life and P1 SMS and to see an on-line demo of the product, please visit http://www.pop2life.com/ or http://www.p1sms.com/.

About Pop2Life: Pop2Life, based in New York City, has quickly become a leader in promotions, experiential marketing and sweepstakes fulfillment. Founded by music industry vet Eric Murphy in 2003, P2L creates unique consumer experiences that spark emotion, form powerful connections, build tremendous buzz, and ultimately drive brand awareness. With it's core business in the entertainment industry, P2L specializes in creating exciting promotion and marketing initiatives for television, radio, movies, sports, music and other pop culture based brands. Clients include MTV, Yahoo! Music, Comedy Central, Warner Brothers, Comcast Cable, Nickelodeon and many more.

About 3cInteractive: Based in Delray Beach, Florida, 3cInteractive is a new kind of mobile marketing company providing turnkey mobile marketing solutions. 3cI provides a host of mobile marketing services including campaign management and application development. Founded by experienced leaders in US interactive telecommunications market, 3cI offers a wide range of products and enterprise business solutions to meet specific marketing objectives. http://www.3cinteractive.com/

Source: Pop2Life

CONTACT: Belinda Banks of S&S Public Relations, +1-908-685-2300,
Belinda@sspr.com

Web site: http://www.pop2life.com/
http://www.p1sms.com/
http://www.3cinteractive.com/

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