TI DLP(R) Products and Its Customers Reach Major Milestone of 10 Million Units Shipped

TI DLP(R) Products and Its Customers Reach Major Milestone of 10 Million Units Shipped

At InfoComm, TI Honors Customers and Celebrates 10 Years of Product and Market Success

ORLANDO, Fla., June 7 /PRNewswire/ -- Texas Instruments (TI) (NYSE:TXN) will honor its customers this week at InfoComm in celebration of 10 million units shipped since inception in 1996. DLP Products is proud to acknowledge 10 years of customer innovations with DLP technology through the creation of the smallest products in the world to the brightest and most innovative form factors with the best colors and contrast ratios.

While it took 5 years to ship the first million DLP units, from 1996 to 2001, the continued focus and ground-breaking developments from manufacturers has kept DLP technology on a continual and increasing growth curve, in both units and market share. DLP Products shipped five million units by December 2004, 8-1/2 years after introduction to the market, but the pace continued to accelerate and TI shipped the second five million in just 1-1/2 years. Additionally, according to Pacific Media Associates, projectors with DLP technology now account for a majority of the market and have experienced fifteen quarters of consecutive share gain. The success can be attributed to customer achievements and dedication to introducing compelling new products for front projection, HDTV and DLP Cinema(R).

"This is a celebratory time for TI and our customers- the achievements we have reached together in the front projection, HDTV and DLP Cinema space in the last ten years are astounding," said John Van Scoter, Senior Vice President, TI DLP Products. "However, we believe this is only the beginning of where we can go, and TI looks forward to continuing to innovate, along with our customers and channel partners, and bring products to market that meet the needs of the future."

For more information, please stop by the DLP Products Booth #3731 at InfoComm.

10 Years of DLP Technology and Customer History:

1996
-- The first commercial DLP systems are shipped to InFocus, nView and
Proxima. Digital Projection signs on to manufacture DLP projectors.

-- Liesegang sign on as the first European company to manufacture DLP
projectors.

-- September: DLP business projectors make their first debut in Japan
through PLUS Corporation.

1997
-- February: The Motion Picture Academy of Arts and Sciences chooses
DLP technology to project the Oscars(R); DLP technology has been
used at the Academy Awards(R) ever since.

-- May: InFocus brings DLP projectors from 24 lbs. to just 6 lbs. with
the LP420.

1998
-- June: DLP Products receives an Emmy Award for Outstanding
Achievement in Engineering Development from the Academy of Arts and
Sciences. Dr. Larry Hornbeck also received an Emmy for inventing
DLP technology.

-- April: Digital Projection, collaborating with TI, introduces a DLP
projector with a 40% brightness increase, reaching 5,000 ANSI
lumens

1999
-- January: The first DLP projector specifically engineered for home
theater is shown by DreamVision.

-- June: DLP Cinema projector technology is publicly demonstrated for
the first time on two screens in Los Angeles and New York for the
release of Lucasfilm's Star Wars: Episode I - The Phantom Menace.
International field testing of DLP Cinema technology begins.

2000
-- March: TI announces agreements with Christie and Barco to
manufacture digital cinema projectors with DLP Cinema technology.

-- May: The world's first sub-3-lb. DLP projector is introduced by PLUS
Corporation, demonstrating DLP technology's capability to lead the
market in portable projectors.

-- September: TI ships its 500,000th DLP system.

-- Digital China launches the first China-branded DLP projector.

2001
-- January: Sharp announces the first 16:9 projector, greatly
anticipated by home theater enthusiasts.

-- March: Mitsubishi launches a flagship DLP HDTV based on HD1 chipset.

-- June: The first sub-2-lb. projector is announced by InFocus with its
ground-breaking LP120 DLP projector.

-- Viewsonic begins producing DLP projectors.

2002
-- January: Samsung announces their first DLP HDTV, priced at $3,999.

-- April: HP enters the projector market with DLP technology

-- May: Dell enters the projector market with DLP technology

-- June: NEC is named the third DLP Cinema manufacturer partner.

2003
-- March: DLP Cinema 2K resolution chip is introduced at ShoWest.

-- August: RCA introduces a DLP HDTV.

-- October: DLP Products receives 2nd Emmy Award for Technology and
Engineering in Consumer Rear Projection Television.

-- December: TI ships its 2 millionth DLP system.

2004
-- DLP becomes number one supplier of microdisplay technology,
according to TSR.

-- InFocus becomes first TI customer to ship 1 million DLP projectors

-- May: LG Electronics introduces a DLP HDTV.

-- July: Toshiba introduces a DLP HDTV.

-- December: TI ships its 5 millionth DLP system.

2005
-- January: HP, Optoma and Radio Shack introduce the first "Instant
Theater" projectors, incorporating sounds system and DVD player with
DLP projection into one, consumer-friendly unit.

-- January: The first sub-1-lb. projectors are announced and introduced
by Mitsubishi, Toshiba and Samsung. The "Pocket Projectors" create
new category of micro-projection.

-- August: The first 1080p DLP HDTV hits market from Mitsubishi.

-- June: projectiondesign shows the first 1080p resolution DLP home
theater projector.

-- October: Dell introduces first high resolution (SX+) at mass market
prices ($3499)

2006
-- January: DLP technology achieves greater than 50% market share in
the worldwide front projection market for first time.

-- January: TI introduces DLP HDTVs with LED technology.

-- March: DLP Cinema projectors surpass 1,000 deployed milestone; 1,200
projectors deployed worldwide.

-- May: Samsung introduces Slim DLP HDTV - a 46" 720p model with 10
inches of cabinet depth for $1,999.

-- June: DLP technology celebrates its 10-year anniversary. TI
announces 10 Million DLP system shipped in 10 years.

About Texas Instruments DLP Products

DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema(R)). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 10 million DLP subsystems have been shipped. For more information, please visit http://www.dlp.com/.

About Texas Instruments:

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company includes the Educational & Productivity Solutions business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/.

DLP and DLP Cinema are registered trademarks of Texas Instruments.

Source: Texas Instruments DLP Products

CONTACT: Mike Guillory of Texas Instruments DLP Products,
+1-214-567-5281, mguillory@ti.com ; or Nick Mendoza of Rogers & Cowan,
+1-310-854-8128, nmendoza@rogersandcowan.com, for Texas Instruments DLP
Products

Web site: http://www.dlp.com/
http://www.ti.com/

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