Turkcell and EMI Make International Music Available Digitally for Mobile Users in Turkey for the First Time

Turkcell and EMI Make International Music Available Digitally for Mobile Users in Turkey for the First Time

ISTANBUL, Turkey, June 7/PRNewswire-FirstCall/ -- Turkcell (NYSE:TKC, ISE:TCELL), the leading provider of mobile
communication services in Turkey, today announced that it has signed a
contract with EMI Music, the world's leading independent music company,
enabling the sale of digital music to mobile users in Turkey.

Through the Turkcell MobilMuzik service, Turkcell subscribers will now be
able to access nearly 200,000 full-track downloads from EMI's extensive
digital catalogue of global and local repertoire.

The content of MobilMuzik, one of the most popular entertainment services
Turkcell offers its subscribers, has been significantly enhanced through this
agreement. MobilMuzik allows subscribers to download their favorite pieces of
music to their mobile phones and listen to them at their request. Nearly
200,000 of EMI's international songs are now at the disposal of music lovers
in Turkey.

Highlighting plans to create a comprehensive music platform, Turkcell's
Chief Value Added Services Officer, Cenk Serdar, said, "We have achieved a
first in Turkey by including the rich catalogue of a major label like EMI in
our digital music offering. Turkcell pioneered the growth of the digital
music market in Turkey and its expansion is our objective. We plan to create
a music platform for our subscribers that will be the favourite address for
lovers of international, as well as Turkish, music."

Doug Lucas, Vice President of Digital Development & Distribution for EMI
Music Continental Europe, said "We are delighted that EMI Music is the first
global music company to offer full track music downloads to music fans in
Turkey through this groundbreaking partnership with Turkcell. The growth in
digital continues to change the way in which consumers listen to the music
they love, and the launch of this new service will give Turkcell customers
instant access to their favourite EMI artists wherever and whenever they
want."

According to International Federation of the Phonographic Industry
(IFPI), music sales made through mobile phones make up 98% of all digital
music sales throughout Turkey. Turkcell has developed its MobilMuzik service
based on this fact and through EMI's music catalogue, a wide repetoire of
pop, rock, hiphop, jazz and classics are made available for downloading and
listening to through mobile phones.

Turkcell will now be able to offer consumers full-track downloads from
EMI's catalogue in Europe, including tracks by Rolling Stones, Queen, Pink
Floyd, Coldplay, Gorillaz, Norah Jones, Kylie Minogue, Joss Stone, KT
Tunstall and Robbie Williams.

www.turkcell.com.tr

About Turkcell

Turkcell is the leading GSM operator in Turkey with 28.7 million
post-paid and pre-paid customers as of March 31, 2006 operating in a three
player market with a market share of approximately 64% as of year end 2005
(Source: Telecommunication Authority). In addition to the high-quality
wireless telephone services, Turkcell currently offers General Packet Radio
Service (GPRS) countrywide and Enhanced Data Rates for GSM Evolution (EDGE)
in dense areas, which provide for both improved data and voice services.
Turkcell provides roaming with 501 operators in 191countries as of May 5,
2006. Serving a large subscriber base in Turkey with its high-quality
wireless telephone network, Turkcell reported US$4,528 million net revenues
as of December 31, 2005 and US$1,132 million net revenue as of March 31, 2006
as per IFRS financial statements. Turkcell has interests in international GSM
operations in Azerbaijan, Georgia, Kazakhstan, Moldova, Northern Cyprus and
Ukraine. Turkcell has been listed on the NYSE (New York Stock Exchange) and
the ISE (Istanbul Stock Exchange) since July 2000 and is the only NYSE listed
company in Turkey. 51.00% of Turkcell's share capital is held by Turkcell
Holding, 13.29% by Cukurova Group, 13.07% by Sonera Holding, 5.07% by M.V.
Group and 0.01% by others while the remaining 17.56% is free float.

Source: Turkcell

For further information please contact: Contacts: Turkcell / Media: Bahar Erbengi, Corporate Communications, Tel: +90-212-313-2309, Email: bahar.erbengi@turkcell.com.tr, Doruk Arbay, Corporate Communications, Tel: +90-212-313-2319, Email: doruk.arbay@turkcell.com.tr, Turkcell / Investors: Koray Ozturkler, Investor Relations, Tel: +90-212-313-1500, Email: koray.ozturkler@turkcell.com.tr, Ferda Atabek, Investor Relations, Tel: +90-212-313-1275, Email: ferda.atabek@turkcell.com.tr, investor.relations@turkcell.com.tr, Citigate Dewe Rogerson: Europe: Sandra Novakov, Tel: +44-207282-1089, Email: sandra.novakov@citigatedr.co.uk or United States: Victoria Hofstad, Tel: +1-212-687-8080, Email: vhofstad@sardverb.com

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