dMarc Broadcasting Names First MediaWorks Founder and Former President Chad Meisinger EVP, Affiliate Sales and Marketing
dMarc Broadcasting Names First MediaWorks Founder and Former President Chad Meisinger EVP, Affiliate Sales and Marketing
NEWPORT BEACH, Calif., Feb. 1 /PRNewswire/ -- dMarc Broadcasting, Inc., the parent company of Scott Studios and Computer Concepts, with over 4,600 radio broadcast clients, today announced the appointment of Chad Meisinger to Executive Vice President, Affiliate Sales and Marketing. Meisinger's initial focus will be concentrated on the official launch of dMarc's patent-pending media solutions, including RevenueSuite, a new service being introduced at the RAB2005 conference in Atlanta, on February 10th-13th, that dynamically accesses and converts radio stations' unsold, last-minute inventory into bottom-line revenue without manual intervention or trafficking.
RevenueSuite has been operating in production for over nine months across several prominent broadcast stations, running either Scott Studios or Maestro digital automation systems. The company has already signed more than 50 RevenueSuite affiliates, prior to its official launch.
"Chad brings a wealth of industry experience that will be instrumental in the rollout of our new patent-pending broadcast solutions," said Ryan Steelberg, President of dMarc Broadcasting. RevenueSuite, DataServices, Sarbanes-Oxley, and Diagnostics are just a few of the innovative solutions that dMarc is rolling out, and making available exclusively to our Scott Studios and Maestro customers.
Commenting on his appointment Chad Meisinger said, "I am excited to join the dMarc Broadcasting team and expand the company's services and new media solutions. I believe that RevenueSuite, in addition to dMarc's host of broadcast services, will provide a powerful solution to many of the challenges facing the radio industry today, including, advertising accountability, media return on investment, and radio's overall footprint in the global advertising industry. I look forward to working with each and every one of our Scott Studios and Computer Concepts' digital systems clients as we introduce and deploy our next generation suite of products and services."
Meisinger brings more than 10 years of industry expertise designing, building and implementing revenue/ratings building programs for broadcasters to his position. Most recently, he served as President of First MediaWorks, which he founded in 1998. First MediaWorks (http://www.firstmediaworks.com/) is the leading provider of online programs and marketing solutions for radio stations, currently serving more than 2,000 broadcast properties worldwide. First MediaWorks has a blue chip radio customer base that includes ABC Radio Networks, Infinity Radio, Entercom, Citadel, Cumulus, Saga Communications, Radio One, and the American Forces Radio Networks.
"dMarc looks to continue to provide the best digital systems and automation solutions for the radio broadcast industry. Chad Meisinger will greatly add to dMarc's ability to deploy and support our new and integrated solutions for our broadcast clients," said Chad Steelberg, Chairman and CEO, dMarc Broadcasting.
About dMarc Broadcasting, Inc.
dMarc Broadcasting, Inc. is a studio automation and media company providing market-leading digital solutions and media services to the radio broadcast industry. Through its wholly-owned subsidiaries, Scott Studios and Computer Concepts, dMarc is the U.S. radio industry's largest digital air studio systems vendor with over 4,600 broadcast clients reaching over 40% of the stations within the top 50 radio groups. dMarc Broadcasting is a privately held corporation, backed by tier-one institutional investors. For more information on dMarc solutions please contact Chad Meisinger at cmeisinger@dmarc.net or visit our website at www.dmarcbroadcasting.com.
For more information contact:
Ryan Steelberg
President
(949) 791-1200, ext. 13
rsteelberg@dmarc.net
Source: dMarc Broadcasting, Inc.
CONTACT: Ryan Steelberg, President of dMarc Broadcasting, Inc.,
+1-949-791-1200, ext. 13, rsteelberg@dmarc.net
Web site: http://www.firstmediaworks.com/
Web site: http://www.dmarcbroadcasting.com/
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