Sweethearts(R) Candy Goes Mobile With FunMail for 2005 Valentine Season

Sweethearts(R) Candy Goes Mobile With FunMail for 2005 Valentine Season

FunMail Mobilizes Sweethearts(R) Conversation Hearts Sayings to Allow Users to Express Their Love via Mobile Phones

PLEASANTON, Calif., Feb. 1 /PRNewswire/ -- The digital images of Sweethearts(R) candy, the famous tiny pastel-colored candy hearts with sayings such as "Be Mine," will be brought to wireless handsets by FunMail, a leading wireless entertainment company. In a deal brokered by Brand Central, The New England Confectionery Company (NECCO(R)) has licensed FunMail the rights to provide wireless wallpaper images of its world-famous Sweethearts(R) Conversation Hearts candy collection via mobile phones. With Valentine's Day just around the corner, FunMail will enable millions of consumers to use a famous Sweethearts(R) saying, or customize a heart with their own words.

Those thirteen heart-shaped wireless wallpaper images produced by FunMail include well-known preprinted wordings such as "Be Mine," "Forever," "Love You," "Hug Me," "Kiss Me," "Marry Me," "Miss You," and three blank ones which let users customize their messages. As usual, FunMail provides an easy-to-use interface, allowing users to select a preprinted image or personalize a new one, and send it within just a few clicks via their mobile handsets anytime, anywhere.

"Sweethearts(R) is a classic product, and we are very excited to collaborate with NECCO to provide a romantic and fun treat for mobile users of all ages," said Adam Lavine, CEO of FunMail, Inc. "It's another fun, consumer- friendly way for us to strengthen our product portfolio and to better serve our wireless carrier partners."

Sweethearts(R) Conversation Hearts wireless wallpaper collection is available via FunMail's Wallpaper Universe and FunMail applications on a wide variety of handsets. This collection is expected to be released on February 1, 2005.

For more information: http://www.funmail.com/ or
Contact: Cynthia@funmail.com
Phone: 925-455-1200 x 15

About FunMail, Inc.


FunMail creates engaging, unique and fun wireless entertainment. FunMail offers popular consumer visual services including comics, interactive wallpapers, mobile greetings, animated ring tones, and socially-driven peer- to-peer camera applications. Founded in 1999, FunMail has achieved an industry reputation for creativity, innovation and reliability, and is considered one of America's most fresh and interesting wireless entertainment companies.

About New England Confectionery Company (NECCO(R))

The New England Confectionery Company (NECCO(R)) was founded in 1847 and is the oldest multi-line candy company in the United States. Popular brands include: NECCO(R) wafers, Clark(R) bar, Sweethearts(R) Conversation Hearts, Mary Jane(R), Haviland(R) Thin Mints and Might Malts(R) Malted Milk Balls. Manufacturing facilities are located in Revere, Mass., Pewaukee, Wis. and Thibodaux, La. The company employs approximately 1,200. More than 500 seasonal and year-round products are produced at the facilities.

About Brand Central LLC

Brand Central, LLC was created to help brand owners extend their trademarks into first class licensing programs. Brand Central's mission is to create strategic and sustainable licensing programs for its clients that enhance brand value while generating long-term revenues. Brand Central's services range from strategic planning, sales and implementation of licensing agreements, property management, and product and retail development.


Source: FunMail, Inc.

CONTACT: Cynthia Liu of FunMail, Inc., +1-925-455-1200, ext. 15, or
Cynthia@funmail.com

Web site: http://www.funmail.com/


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