Ulanguzi's Approach to Data Creates Business Solutions for Wachovia

Ulanguzi's Approach to Data Creates Business Solutions for Wachovia

Wachovia Corporation's Partnership with Ulanguzi Creative Strategies Breathes Life Into Information for Financial Centers

RALEIGH, N.C., Feb. 1 /PRNewswire/ -- On February 1, 2005, Wachovia Corporation launched a new way to identify business opportunities and solutions using its Local Market Optimization application -- a Web-based portal providing an innovative process to deliver interactive information to its financial centers -- developed by Ulanguzi Creative Strategies.

"By leveraging technology with creative thinking, Wachovia's Local Market Optimization tool offers a more effective, interactive data delivery system - streamlining business processes, identifying growth opportunities, and impacting financial center sales," commented Scott Jackson, Wachovia Corporation's Vice President with Retail Sales and Services. "The intent of this application is to get information impacting customers and sales to financial center managers in a format that interprets data quickly, compares performance to other financial centers, and suggests proven solutions and best practices to improve sales and the customer experience."

Wachovia came to Ulanguzi asking for a solution that would deliver large amounts of information to executives and financial centers in an easy-to- comprehend, portable format. Previously, this information was communicated using email and standard office applications, a method that was cumbersome and difficult to manage. Ulanguzi developed a web-based application that could be accessed from anywhere within Wachovia's corporate network and could be continuously kept up-to-date. The tool also enables financial center managers to adjust their sales plans based on the success of others, identify opportunities to improve performance, and track success.

"Because Ulanguzi understood our needs and had a deep knowledge of strategic process design, they brought unique skills to the table. We used a team approach to problem solving that directly resulted in the application's successful implementation," praised Jackson. "We have a solid, effective partnership with Ulanguzi and are pleased with their efforts and the final product."

Beyond the technical requirements of broad access, Ulanguzi's focus was to communicate complex statistical information in a way that gives executives an instant overview of a variety of critical metrics. The application reads, summarizes and presents pertinent information for a particular financial center - alerting managers to potential problems and suggesting strategies that can be taken to strengthen individual areas.

Wachovia's pilot of the application was successful, resulting in the February company-wide launch application.

"Feedback from the field regarding our pilot has been very positive. Financial center managers find the application easy to work with, intuitive, and easily understandable. Particularly, the field force enjoys its ability to quickly identify the opportunities at each financial center and suggest a customized plan of action to increase growth," remarked Jackson.

ABOUT WACHOVIA

Wachovia Corporation (NYSE:WB) is one of the largest providers of financial services to retail, brokerage and corporate customers, with retail operations from Connecticut to Florida and west to Texas, and retail brokerage operations nationwide. Its four core businesses, the General Bank, Capital Management, Wealth Management, and the Corporate and Investment Bank, serve approximately 14 million client relationships (including households and businesses), primarily in 15 states and Washington, D.C. Its full-service retail brokerage firm, Wachovia Securities, LLC, serves clients in 49 states and Washington, D.C. Global services are offered through 33 international offices. Online banking and brokerage products and services also are available through wachovia.com.

Wachovia had assets of $436.7 billion, stockholders' equity of $33.9 billion and market capitalization of $61.4 billion at Sept. 30, 2004. SouthTrust had assets of $53.8 billion and stockholders' equity of $4.7 billion at Sept. 30, 2004.

ABOUT ULANGUZI

Ulanguzi Creative Strategies, an award winning integrated marketing and design agency headquartered in downtown Raleigh, North Carolina, has years of experience in a diversity of markets developing custom tailored solutions that help clients achieve their business objectives.

Ulanguzi, the Swahili word for "spirit of revolutionary success," is the approach that is applied to solving an organization's marketing, communications, advertising and design challenges. Ulanguzi employs clear thinking, strategic planning, and on-target creative solutions to propel companies confidently through the battle zones that face businesses every day.

To participate in the revolution, contact us at 919-899-3835 or visit us on the web www.ulanguzi.com .


Source: Ulanguzi Creative Strategies

CONTACT: Melissa Wajnert Hartzell of Ulanguzi Creative Strategies,
+1-919-899-3751, or +1-919-414-2069

Web site: http://www.ulanguzi.com/


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