ICTV Names Stephen Reeder Vice President, Business Development for EMEA

ICTV Names Stephen Reeder Vice President, Business Development for EMEA

LOS GATOS, Calif., and LONDON, Aug. 29 /PRNewswire/ -- ICTV(R), creator of enhanced VOD solutions that seamlessly blend the choice and control of broadband video with the quality and responsiveness of television, today announced that Stephen Reeder has been named Vice President of Business Development for EMEA.

Reeder, who has 17 years experience in the European cable, IPTV and telecommunications industries, will be responsible for developing and implementing strategies to advance the deployment of interactive programming based on the ICTV ActiveVideo(TM) platform. Reeder joins ICTV after three years as executive vice president with ANT plc., a United Kingdom developer of software for the delivery, presentation and control of interactive television applications and services.

"ActiveVideo's ability to combine Internet functionality and advertising with TV-quality video delivery holds enormous potential for both cable and IPTV providers," said Jeff Miller, president and CEO of ICTV. "Stephen Reeder's expertise and his understanding of the European market will be of significant value as we work with network operators to develop services that bring together the best elements of television and the Web."

With ANT plc, Reeder was responsible for all sales, marketing, partnership and product management. In addition, he served on the company's Board of Directors and was instrumental in the company's listing on the London Stock Exchange's AIM market. Prior to joining ANT, Reeder held positions with Lucent Technologies, as a regional account director, and with Concert, an international telecommunications provider, as head of hosted services new product development. From 1989-99, he was with BT's Consumer Products, Cable TV Services and Research and Development units in various engineering, business development and executive assistant capacities. Reeder holds a First Class Honours Degree in Electronic Systems Engineering from the University of East Anglia, and an MBA from the London Business School.

ActiveVideo applications include ActiveVideo Channels, which enable existing broadband networks to be delivered to the TV in real time as high- quality, subscriber-controlled television video, and ActiveVideo Mosaics, the multichannel industry's first customizable, personalized mosaic for video-rich navigation. Both are delivered via the ActiveVideo Distribution Network (AVDN(TM)), a usage-based content distribution service that enables operators, programmers and advertisers to bring broadband video programming and advertising models from the Internet to the television, including high-CPM ads that are targeted, auditable and interactive.

AVDN delivers Web-driven programming and live and VOD streams - all with superior TV quality - as MPEG video over the existing VOD infrastructure to any digital set-top box. Network operators deploying AVDN can enhance their existing VOD offerings by combining optimum video delivery - television resolution, fast response times, and heightened interactivity -- with the customizability and targetability of Web-based programming and advertising models.

About ICTV(R)

ICTV(R) offers network-based television solutions that combine broadband video choice and control, Internet-style advertising models and TV quality and responsiveness. The company's ActiveVideo(TM) platform uses standards-based content creation, distribution and delivery technologies to seamlessly deliver Web-driven programming and elements, live video and VOD to the television. The company's HeadendWare(R) platform enables the highest quality interactive experience - including animation, high-fidelity audio, and live and Web video. Using ICTV technology, programmers and advertisers can deliver a limitless array of personalized content and advertising, all developed and managed with open Web tools, technology, and talent. The company is based in the heart of California's Silicon Valley, with offices in Baltimore and the United Kingdom. Strategic investors include Liberty Media, Motorola, OpenTV and Lauder Partners. For more information, visit http://www.ictv.com/.

ICTV and HeadendWare are registered trademarks and Active Video and AVDN are trademarks of ICTV, Inc.

Source: ICTV

CONTACT: Paul Schneider of PSPR, Inc., +1-215-702-9784, pspr@att.net

Web site: http://www.ictv.com/

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