Nielsen to Report Ratings on Azteca America from its National People Meter Sample

Nielsen to Report Ratings on Azteca America from its National People Meter Sample

LOS ANGELES, Aug. 28 /PRNewswire/ -- Azteca America and Nielsen Media Research announced today they have entered an agreement to include Azteca in Nielsen's National People Meter ratings service, known as the National Television Index (NTI). With this agreement, which becomes effective on August 28, 2006, Azteca will be reported in the national ratings along with other Spanish-language and general market national broadcast networks.

Prior to this agreement, Azteca has been reported solely within the Nielsen Hispanic Television Index (NHTI) service. Azteca will maintain its current subscription to NHTI until September 2007, when the National People Meter (NPM) sample, upon which NTI is based, will become the sole sample for both English-language and Spanish-language media. The NPM sample, comprised of approximately 10,000 households, is subscribed to by broadcast networks, cable networks, syndicators, advertisers and agencies across the country.

"Being reported within both NTI and NHTI gives us the best of both worlds," said Azteca America Chairman Luis J. Echarte. "The Hispanic consumer is growing more sophisticated and desirable. Through this agreement with Nielsen, we will now be able to demonstrate clearly the power of our audience in comparison to not only our Spanish-Language competitors but the broader U.S. marketplace as well."

"We are delighted to have Azteca America join our roster of NTI networks," said Sara Erichson, General Manager of Nielsen's national services. "This is an important moment for Spanish-language media and we look forward to working with them."

About Azteca America

Azteca America is the fastest growing Hispanic network in the United States. The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in 52 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Sacramento-Stockton-Modesto, Albuquerque, San Diego, Fresno-Visalia, El Paso, Denver, Orlando, Philadelphia, Tampa, Washington DC, Austin, Las Vegas, Boston, Atlanta, Tucson, Corpus Christi, West Palm Beach-Ft. Pierce, Seattle, Hartford, Bakersfield, Portland, Salt Lake City, Monterey-Salinas, Laredo, Naples-Ft. Myers, Colorado Springs, Odessa, Palm Springs, Santa Barbara, Lubbock, Amarillo, Yakima, Wichita, Oklahoma City, Reno, New Orleans, Boise, Omaha, Victoria, Chattanooga, Twin Falls and Charleston.

Visit: http://www.aztecaamerica.com/

Azteca America is a Grupo Salinas Company. Visit: http://www.gruposalinas.com/

About Nielsen Media Research

Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish- language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish-language stations in each of the 210 television markets in the U.S., including People Meter service in ten markets and electronic set-metered service in 46 markets. For more information, please visit http://www.nielsenmedia.com/ .

Nielsen Media Research is a unit of VNU, a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Computing, Intermediair) and trade shows. The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. VNU employs nearly 41,000 people and had total revenues of EUR 3.5 billion in 2005. For more information, visit http://www.vnu.com/ .

Visit: http://www.uvmtv.net/ /

Source: TV Azteca, S.A. de C.V.

CONTACT: Media, Daniel McCosh, Azteca America, +011-5255-1720-0059, or
dmccosh@aztecaamerica.com; or Gary Holmes, Nielsen Media Research,
+1-646-654-8975, or Gary.Holmes@NielsenMedia.com

Web site: http://www.aztecaamerica.com/
http://www.nielsenmedia.com/
http://www.vnu.com/
http://www.uvmtv.net/

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