The World's Most Popular Doll(1) Dances Into Every Young Girl's Heart in the Most Dazzling Barbie(TM) Movie Ever

The World's Most Popular Doll(1) Dances Into Every Young Girl's Heart in the Most Dazzling Barbie(TM) Movie Ever

'Barbie(TM) in The 12 Dancing Princesses'

The Must-Own, All-New Exciting DVD Full-Length Adventure Begins September 19, 2006, From Universal Studios Home Entertainment

UNIVERSAL CITY, Calif., Aug. 28 /PRNewswire/ -- Join Barbie(TM), as the beautiful Princess Genevieve(TM), as she and her 11 sisters dance their way into a secret, magical world where wishes come true in "Barbie(TM) in The 12 Dancing Princesses" coming to DVD on September 19, 2006 from Universal Studios Home Entertainment. An all-new, full-length CGI-animated movie, "Barbie(TM) in The 12 Dancing Princesses" brings the classic princess tale to life with choreography from the New York City Ballet, an original score and special bonus features. An instant classic filled with music and dance, "Barbie (TM) in The 12 Dancing Princesses" is a natural addition to any young girl's Barbie(TM) Princess Collection and a movie that is sure to be enjoyed again and again. "Barbie(TM) in The 12 Dancing Princesses" is priced at $19.98 MSRP.

"Barbie(TM) means fantasy, fashion and fun in every language to girls the world over," said Craig Kornblau, President, Universal Studios Home Entertainment. "'Barbie(TM) in The 12 Dancing Princesses' is the first release in a multi-year collaboration with Mattel that brings together the power of the world's best-selling fashion themed doll(1) with Universal's global marketing and distribution reach and burgeoning family home entertainment franchise strategy."

"With six princess movies all reaching No. 1 on the Nielsen Top Kid Video charts, our new release 'Barbie(TM) in The 12 Dancing Princesses,' will surely be a family favorite this holiday season -- particularly with the power of Universal Studios Home Entertainment's marketing and distribution behind the title," said Richard Dickson, Senior Vice President, Marketing, Media and Entertainment, Mattel. "We're thrilled to bring girls the most enchanting and spectacular Barbie(TM) princess movie yet, featuring a beautiful score and the choreography of the New York City Ballet."

SYNOPSIS

In "Barbie(TM) in the 12 Dancing Princesses," Barbie(TM) as Princess Genevieve(TM) will dance her way into your heart in this fun and enchanting all-new adventure. Join Barbie(TM) as the beautiful Princess Genevieve(TM) and her eleven dancing princess sisters as they discover a secret entrance to an amazing, magical world where wishes come true! But when their father is in danger of losing his kingdom, Princess Genevieve(TM) and her sisters must work together in order to save the day and their father. They learn that the power of family can overcome all obstacles!

ENCHANTING BONUS FEATURES
* Merry Memory Ballet Game -- Everyone in the Kingdom would agree that
Princess Genevieve(TM) is the most magnificent dancer of all the King's
daughters! Genevieve(TM) will provide the Player with a sequence of
silhouette ballet poses. The Player then selects the demonstrated
poses in the correct sequence.
* "Shine" Music Video
* And more!

For more information please visit: www.barbie.com/princess

TECHNICAL INFORMATION
DVD
Street Date: September 19, 2006
Copyright: 2006 Universal Studios. All Rights Reserved.
Price: $19.98 MSRP
Selection Number: 30698
Running Time: 1 Hour 22 minutes
Layers: DVD-5 (Single Sided)
Aspect Ratio: Anamorphic Widescreen (1.78:1)
Rating: Not Rated
Technical Info: English Dolby Digital 5.1 Surround, English Dolby
Digital 2.0 Stereo, French Dolby Digital 2.0 Stereo, Spanish Dolby
Digital 2.0 Stereo, English SDH

For artwork or screeners, please log on to our Web site at www.ushepublicity.com or fax your request to Universal Studios Home Entertainment Publicity at (818) 866-0226.

About Universal Studios Home Entertainment

Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About Mattel

Mattel, Inc., (NYSE:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American Girl(R) and Tyco(R) R/C, as well as Fisher-Price brands (www.fisher-price.com), including Little People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 26,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.

MATTEL, BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. (C) 2006 Mattel, Inc. All Rights Reserved.

CONTACTS

Universal Studios Home Entertainment
Vivian Mayer
Senior Vice President, Publicity
(818) 777-3594

Lea Porteneuve
Vice President, Publicity
(818) 777-1391

Craig Radow
Senior Manager, Publicity
(818) 777-4572

(1) Cumulative Year End 2005 data gathered from worldwide sources using
similar categories and averaged to US Dollars (exchange rate as of
Aug. 1, 2006)

Source: Universal Studios Home Entertainment

CONTACT: Vivian Mayer, Senior Vice President, Publicity,
+1-818-777-3594, or Lea Porteneuve, Vice President, Publicity,
+1-818-777-1391, or Craig Radow, Senior Manager, Publicity, +1-818-777-4572,
all of Universal Studios Home Entertainment

Web site: http://www.universalstudios.com/

Web site: http://www.ushepublicity.com/

Web site: http://www.mattel.com/

Web site: http://www.barbie.com/princess

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