Heineken Launches Heineken Red Star Soul to Showcase Soulful Sounds, Stars of Today and Tomorrow

Heineken Launches Heineken Red Star Soul to Showcase Soulful Sounds, Stars of Today and Tomorrow

Angie Stone, Lyfe Jennings, Raphael Saadiq, Amel Larrieux, Floetry, Raheem DeVaughn and Bilal Among Headliners For Intimate Concert Series

WHITE PLAINS, N.Y., Aug. 28 /PRNewswire/ -- Heineken USA hits a soulful note with the September kick-off of Heineken Red Star Soul, a series of live musical concerts and events that celebrates and recognizes emerging and established artists and individuals who have blazed independent paths to success in the soul music category.

Heineken Red Star Soul concerts, will be an invitation-only music experience and feature performances by soul music's established and emerging artists including Angie Stone, Raphael Saadiq, Floetry, Lyfe Jennings, Amel Larrieux, Raheem DaVaughn, Bilal, Goapele, Leela James, and Dwele'. At each Concert, which will be part of a series of events happening locally in eight participating cities, Heineken will also present the Independent Achiever Award to a local rising star who has experienced success while making a positive impact on the music community.

"Heineken Red Star Soul lends a spotlight to performers who are inspiring a generation with their aspirational spirit and undeniable talent," said Andy Glaser, Heineken brand director. "We're proud to share this premium experience and these talented performers with our consumers and to provide a forum to showcase rising talents in soul music. Red Star Soul is another example of Heineken's long-term commitment to bring original and innovative music experiences to our consumers."

The concert aspect of the event series begins on September 12 in Philadelphia and concludes in early November in Atlanta. The lineup (subject to change) includes:

* Philadelphia, Theater of the Living Arts, 9/12: Floetry, Goapele,
Raheem DeVaughn, Emily King, Chrisette Michele, Claudette Ortiz and Ryan
Toby

* Detroit, Bleu, 9/20: Amel Larrieux, Dwele', Raheem DeVaughn, Politicks
and Chrisette Michele

* Cleveland, HOB, 9/25: Lyfe Jennings, Cheri Dennis, Raheem DeVaughn,
Noel, Politicks and Chrisette Michele

* New York, Nokia Center, 10/2: Raphael Saadiq, Raheem DeVaughn, Emily
King, Chrisette Michele, Robin Thicke, Claudette Ortiz, Ryan Toby and
Politicks

* Chicago, Park West, 10/10: Angie Stone, Raheem DeVaughn, Bilal,
Chrisette Michele and Politicks

* Washington, D.C., Love, 10/20: Robin Thicke, Raheem DeVaughn, Emily
King, Chrisette Michele, Governor, Ryan Toby, Claudette Ortiz and
Politicks

* Houston, The Parador, 10/25: Bilal, Leela James, Raheem DeVaughn,
Chrisette Michele and Mirrah

* Atlanta, Center Stage, 11/8: Donnell Jones, Shareefa, Raheem DeVaughn,
Chrisette Michele and Politicks

Music industry icons Kenny Burns, Trinidad Mann and Jenine Simone will each host selected shows during Heineken Red Star Soul. Burns, a former Vice President of Roc-A-Fella Records and Co-founder of men's fashion line RyanKenny, has guided the careers of many of today's top stars including Kanye West and Monica.

Trinidad is a rising star who has appeared in films such as "G," "Karma" and the upcoming film, "Third Miracle." She has performed with numerous artists, including Jamie Foxx, Kanye West, Mary J. Blige, LL Cool J and Faith Evans. Jenine Simone is a recording artist and producer based in Houston, Texas.

About the Heineken Independent Achiever Award

During Heineken Red Star Soul, Heineken will present an Independent Achiever Award to an individual in each host city. The award recognizes individuals in the music community who exemplify the virtues of integrity, drive and achievement and who are making a positive impact in their community.

"The Heineken Independent Achiever Award celebrates the talents of eight gifted rising stars who have shown dedication, desire and hustle in achieving their success," said Glaser. "By presenting the Independent Achiever Award during Red Star Soul, we are offering a platform for eight deserving individuals to gain the exposure and recognition they have earned through a lifetime of hard work."

For more details about Heineken Red Star Soul and the Independent Achiever Award, visit http://www.heinekenusa.com/.

About Heineken's Support of Music

Red Star Soul is a proprietary event, which demonstrates Heineken's continued commitment to bring consumers innovative and electrifying musical experiences. In 2006 and for the third year in a row, Heineken partnered with NARAS to roll out the "Green Carpet" at the GRAMMY(R) Awards, and is a seven-time sponsor of the Latin GRAMMY(R) Awards. Heineken also recently completed its seventh year as the exclusive presenting sponsor of the Billboard Latin Music Conference and Awards during which the Brand raised funds and awareness for their charitable "Green Ribbon Initiative."

About Heineken USA

Heineken USA Inc., the nation's largest beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, the largest-selling imported light beer brand; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit EnjoyHeinekenResponsibly.com.

Source: Heineken USA

CONTACT: Tamara Moore of Heineken USA, +1-914-681-4153,
tmoore@heinekenusa.com; or Chip Scarinzi of Manning, Selvage & Lee,
+1-212-468-3503, chip.scarinzi@mslpr.com

Web site: http://www.heinekenusa.com/
http://www.enjoyheinekenresponsibly.com/

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