OpenTV to Integrate Core 2.0 Middleware With ICTV HeadendWare Platform; Demonstration at NCTA of Personalized Navigational Mosaic

OpenTV to Integrate Core 2.0 Middleware With ICTV HeadendWare Platform; Demonstration at NCTA of Personalized Navigational Mosaic

Offers Subscribers Greater Customization and Control of Television Viewing

ATLANTA, (NCTA, The National Show), April 10 /PRNewswire-FirstCall/ -- ICTV(R), creator of network-based solutions that seamlessly blend the choice and control of broadband video with the quality and responsiveness of television, and OpenTV Corp. (NASDAQ:OPTV), a leading provider of enabling technologies for advanced digital television services, today announced the integration of their interactive platforms and that the two companies will demonstrate a personalized video mosaic for improved video-rich navigation at the NCTA National Show.

The integration of the ICTV HeadendWare(R) platform with OpenTV's Core(TM) 2.0 middleware enables network operators, programmers, and advertisers to increase revenue opportunities and subscriber satisfaction via the delivery of ActiveVideo(TM) channels to any subscriber with an OpenTV-enabled set-top box. ActiveVideo channels deliver Web video to the television with broadband choice and control and the quality and responsiveness of the TV.

In conjunction with the integration, OpenTV and ICTV will demonstrate a personalized mosaic that delivers greater navigation and Internet-type programming and advertising capabilities to any set-top box enabled with OpenTV middleware. The demonstration will be showcased at OpenTV's booth #3951 at the National Cable and Telecommunications Association (NCTA) 2006 National Show.

"Viewers have responded extremely well to the video mosaics we've built for other platforms," said James A. (Jim) Chiddix, Chairman and CEO of OpenTV. "The most common request we get from viewers is the ability to personalize the mosaic with their favorite channels. By integrating the combined set-top and network-based resources of our platforms, OpenTV and ICTV are able to show how that can be met on today's deployed set-tops."

"At ICTV, we have always viewed network-based and set-top based interactivity as complementary," said Jeff Miller, president and CEO of ICTV. "By integrating HeadendWare with OpenTV Core 2.0, we can streamline the process for operators, programmers and advertisers to offer 'active' viewing experiences that leverage the best attributes of both platforms."

In addition to providing live video from, and navigation through, multiple channels simultaneously, mosaics can be assembled by subscriber, operator, or programmer choice, or via system response to subscriber viewing habits -- all on any digital set-top box. Interactive elements, including Web-driven targeted advertising, can be incorporated within the mosaic screens.

The ICTV "ActiveVideo Distribution Network" (AVDN(TM)) enables operators, programmers and advertisers for the first time to bring successful broadband video programming and advertising models from the Internet to the television, including high-CPM ads that are targeted, auditable and interactive. The ActiveVideo Distribution Network is a usage-based content distribution service which requires no capital investment of programmers or operators. AVDN delivers Web-driven programming and live and VOD streams -- all with superior TV quality -- over the existing VOD infrastructure.

OpenTV Core 2.0 is the latest release of the company's set-top box middleware, the most widely deployed middleware in the world. OpenTV Core middleware provides a common operating environment across different hardware and software digital television platforms, enabling the cost-effective deployment of new services that will help operators respond quickly to changing consumer demands.

About OpenTV

OpenTV is one of the world's leading providers of technologies and services enabling the delivery of digital and interactive television. The company's software has been integrated in over 63 million digital set-top- boxes in 96 countries. The software enables enhanced television, interactive shopping, interactive and addressable advertising, games and gaming, personal video recording, and a variety of consumer care and communication applications. For more information, please visit www.opentv.com.

About ICTV

ICTV(R) offers network-based television solutions that combine broadband video choice and control, Internet-style advertising models and TV quality and responsiveness. The company's ActiveVideo Distribution Network (AVDN(TM)) uses standards-based content creation, distribution and delivery technologies to seamlessly deliver Web-driven programming and elements, live video and VOD to the television. The company's HeadendWare(R) platform enables the highest quality interactive experience - including animation, high-fidelity audio, and live and Web video. Using ICTV technology, programmers and advertisers can deliver a limitless array of personalized content and advertising, all developed and managed with open Web tools, technology, and talent. The company is based in the heart of California's Silicon Valley, with offices in Baltimore and the United Kingdom. Strategic investors include Liberty Media, Motorola, OpenTV and Lauder Partners. For more information, visit www.ictv.com.

NOTE: ICTV and HeadendWare are registered trademarks and ActiveVideo and ADVN are trademarks of ICTV, Inc.

Source: OpenTV Corp.

CONTACT: Barbara Cassidy of OpenTV, +1-415-962-5111, or
bcassidy@opentv.com; or Ray Yeung of Brainerd Communicators, +1-212-986-6667,
or yeung@braincomm.com, for OpenTV; or Paul Schneider of PSPR, Inc.,
+1-215-702-9784, or pspr@att.net, for ICTV

Web site: http://www.opentv.com/
http://www.ictv.com/

-------
Profile: intent