TV Guide Channel(R) Selects Ensequence to Offer Viewers New Interactive TV Programming Options

TV Guide Channel(R) Selects Ensequence to Offer Viewers New Interactive TV Programming Options

PORTLAND, Ore., April 10 /PRNewswire-FirstCall/ -- Ensequence(R), the leading provider of interactive TV authoring software and services, today announced that the TV Guide Channel(R) has selected Ensequence software and services to offer new interactive TV programming to viewers.

Ensequence and the TV Guide Channel have worked together on the new interactive content, which TV Guide will demonstrate April 9-11 at its booth (3937) at The National Show in Atlanta. Adding interactivity to the TV Guide Channel enables viewers to browse interactive recommendations, see what's playing and instantly record programs on their digital video recorder (DVR) by pressing a single button.

"After reviewing the interactive TV technology available today, we found that Ensequence software and services aligned with our requirements while delivering a superior experience to our viewers," said William Thomas, Chief Technology Officer, TV Guide Interactive, Inc. "The TV Guide Channel is becoming a content destination, and we strive to meet our viewers' evolving entertainment needs with interactivity. Ensequence helps us keep our content fresh and innovative while meeting our branding objectives and offering interactive sponsorships to our advertisers."

Interactivity, coupled with fresh content and easy-to-use DVR features, is designed to make TV Guide Channel programming more relevant to viewers, lengthen the time spent on the Channel and increase TV Guide Channel's ratings.

"We're excited to work with TV Guide Channel, as they've been one of the foremost interactive TV leaders in the United States with their electronic program guide," said Dalen Harrison, Ensequence President and CEO. "By offering highly relevant interactive content to viewers, TV Guide is increasing channel affinity, advertising opportunities and incremental revenues. Our software and services are enabling them to achieve their vision and focus on ideas, not technology."

About Ensequence (http://www.ensequence.com/ )

Established in 2000, Ensequence is the leading provider of interactive TV software used to create, manage and broadcast interactive shows and commercials. Ensequence on-Q(R) software suites and professional services deliver cross-platform interactive TV capabilities to broadcasters, advertising agencies and operators worldwide. Leaders in interactive TV rely on Ensequence software and services to create and broadcast their interactive TV shows and commercials, including the BBC, MTV Networks UK & Ireland, the Disney Channel, BSkyB, Sky Sports and DISH Network. For more information about Ensequence, visit http://www.ensequence.com/ .

Source: Ensequence

CONTACT: Aslam Khader of Ensequence, Vice President, Marketing and
Strategy, +1-503-416-3807, aslam.khader@ensequence.com; or Bruce Jacobs of
Weber Shandwick for Ensequence, Senior Account Executive, +1-425-452-5421,
bjacobs@webershandwick.com

Web site: http://www.ensequence.com/

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