ALTERNA'TV and Mi Cine Now Offer One of the Largest Collections of Mexican Films Worldwide, to All Television Viewer Audiences

ALTERNA'TV and Mi Cine Now Offer One of the Largest Collections of Mexican Films Worldwide, to All Television Viewer Audiences

Alterna'TV Announces New Distribution Contract to Incorporate Mi Cine's Movies into Its Offering of Programs for Hispanic Television Audiences in the United States

MEXICO CITY, April 10 /PRNewswire/ -- Alterna'TV, one of the largest channel distributors for Latin American television in the United States, and Mi Cine, a new movie channel that best represents Mexican movies worldwide, announce the celebration of their new distribution agreement to incorporate Mi Cine movies into Alterna'TV's Spanish-speaking channels.

The agreement consists of a proposal that enhances the offering of content in the Latin entertainment segment. Mi Cine will transmit Mexican movies of all times and in their different genre -- movies from the acclaimed "golden era" through our times; dynamic spaces in "Total Cinema" and "Rincones de Nuestra Tierra" (Corners of our Heartland), exclusive productions, newscasts, interviews, and capsules on our Latin culture and tourist destinations.

Mr. Carlos Vasallo, Chairman of the Board of Mi Cine said: "The creation of this new channel is based on many years of work and experience in this market; years in which the company has compiled one of the largest collections of Mexican movies worldwide with a great amount of patience, research and development, and negotiations and creativity, which now allow Mi Cine to satisfy the great demand for this product in the United States of America with a new proposal and proven identification between the programmer and the viewing audience. We firmly believe there could not be a better place in time or a better partner for Alterna'TV to begin distributing the signal among the Hispanic market, which now reports the strongest demographic and economic growth levels in the United States of America."

On the other hand, Juan Manuel Pinedo, EVP of Alterna'TV said: "We are very proud of the fact that we can bring this vast collection of Mexican movies of all times to our people in the United States through Mi Cine. We know our channel will have a strong impact and influence on the Hispanic community that manifests an ever-increasing demand for this type of television programming in the United States."

Mi Cine owns the rights to all of its movies, as owner of one of the largest collections of Mexican movies worldwide. These movies have been known to traverse all borders for transmission in numerous countries around the world, with different thematic cycles and famous Mexican and international talent. "Mi Cine, the authentic flavor and feel of our land."

ALTERNA'TV distributes channels that have been carefully selected as the leaders in their country of origin, such as: ONCE MEXICO, MEXICO 22, ECUAVISA INTERNACIONAL, NDTV THE DOMINICAN CHANNEL, CB TELEVISION MICHOACAN, LATINOAMERICA TELEVISION, MEXICANAL, AYM SPORTS AND TEVE-DE-MENTE. ALTERNA'TV channels offer programming in different genres, which include documentaries, art and culture, news, music, children's programming, cooking, and entertainment in general. Please visit our website at http://www.alternatv.com.mx/ to learn more about ALTERNA'TV.

ALTERNA'TV will be one of the sponsors of B&C Multichannel Breakfast during NCTA 2006

Source: ALTERNA'TV

CONTACT: Sales contact - Mark Henderson of Castalia Communications, USA,
+1-770-396-7850; or Maricela Hernandez of Alterna'TV, Mexico,
+52-55-2629-5820

Web site: http://www.alternatv.com.mx/

-------
Profile: intent