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Monday, April 10, 2006

Critical Mention's Growth Reflects Increasing Demand Among Organizations

Critical Mention's Growth Reflects Increasing Demand Among Organizations

Growing need for real-time broadcast monitoring services spans multiple industry verticals

NEW YORK, April 10 /PRNewswire/ -- Critical Mention, Inc., the leading Web-based television news search and broadcast monitoring service, today announced that it achieved significant growth in the first quarter of 2006. The company has added over 70 clients, bringing its roster to over 450, including United States Steel Corporation, Sony Pictures Entertainment, Move-on.org Political Action, Masco Corporation, Pinnacle Sports, Brown University, Casio Inc., Amerada Hess Corporation and the University of Miami. In addition, the company has expanded into a number of new markets including Seattle, Portland, Detroit, Cleveland, Pittsburgh, Cincinnati and Buffalo.

As the company responsible for driving broadcast news into the dynamic business intelligence services segment, Critical Mention's recent growth stands as a testament to the pronounced need for real-time information over traditional, archaic monitoring methods.

"We are very excited that our business continues to expand at such a rapid rate, demonstrated by the number of clients we serve and markets that we reach," said Sean Morgan, Chief Executive Officer of Critical Mention. "We are witnessing the market acknowledge the need to stay on top of their broadcast mentions in real-time, and demanding easy access and delivery of that information throughout the organization. We are thrilled to be able to provide that capability."

In the last few years, demand for tools and technologies that help executives take decisive, informed action in response to industry developments has skyrocketed. In fact, according to industry analysts, the business intelligence services segment of the information industry has been among the fastest growing, ballooning to a $35 billion market.

"Critical Mention has become a valuable daily tool to monitor and measure the results of our public relations efforts," said Bernadette Mansur, NHL Senior Vice President, Communications.

It's interesting to note that the company's tremendous recent growth occurs at the 30th anniversary of the VHS, a resource being replaced by digital formats in both the entertainment and professional markets. For example, it was reported in a June 2002 CNET article that Circuit City would stop selling movies on VHS tape. Critical Mention, appropriately, is bidding adieu to this outdated technology with a farewell party scheduled for April 10 in New York City at the Bulldog Media Relations 2006 Conference.

At the event, in addition to formally marking the end of three decades of VHS-based broadcast monitoring, Critical Mention will also be celebrating its growth, the success of its product suite, and its new sales promotion for the multi-media galleries. The multi-media gallery is an innovative platform that Critical Mention provides to its customers, presenting users with the ability to share, preserve and archive digital media clips.

"Critical Mention's multi-media galleries are an easy and effective way for everyone to showcase and archive the broadcast coverage generated," said Sean Morgan of Critical Mention. "And with CriticalTV, the galleries function as a key business intelligence tool-a dynamic, compelling media vehicle for keeping our clients up to date on the latest trends, issues and events impacting their brands."

Critical Mention also announced today that when companies sign up for a subscription to the platform, they can get Gallery clips for as low as $75, depending on volume. For more information on this exciting offer, please contact a Critical Mention representative at 1-877-CM-CLIPS or via e-mail at contact@criticalmention.com.

About Critical Mention

Critical Mention Inc., the most comprehensive Web-based television search and broadcast monitoring service, is changing the way corporate communications and business intelligence professionals search, track and view critical information from television news. The company's CriticalTV Pro platform provides real-time monitoring and email alerts for organizations that require up-to-the-minute news about their company, clients and competitors. Critical Mention provides clients the ability to search over 3 million clips and over 10 terabytes of indexed television information, watch a clip within seconds of airing, and securely share clips with colleagues and clients. Critical Mention currently serves more than 450 clients, including Fortune 500 companies and market leaders in corporate communications, financial services, professional services, non-profit and government industries. Founded in 2002, Critical Mention (http://www.criticalmention.com/) is privately held, with headquarters in New York City.

Source: Critical Mention, Inc.

CONTACT: Sharon Tolpin, Critical Mention, +1-917-826-2894,
stolpin@criticalmention.com; or Carrie Gilman, Kwittken & Company,
+1-646-747-7150, cgilman@kwitco.com

Web site: http://www.criticalmention.com/

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