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Monday, April 10, 2006

NDTV, The Dominican Channel and Antena Latina Enter into International Broadcasting Agreement

NDTV, The Dominican Channel and Antena Latina Enter into International Broadcasting Agreement

SANTO DOMINGO, Dominican Republic, April 10 /PRNewswire/ -- NDTV, the Dominican Channel and the first Dominican channel to broadcast its signal across the entire United States of America through the programming package offered by DIRECTV FOR ALL and Antena Latina, Channel 7 in the Dominican Republic, entered into a transmission agreement that will allow Dominicans who live in the United States to enjoy this prestigious channel's programming offerings.

The most outstanding content in this new programming includes shows such as, The Factory and Jamz, created by renowned production firm Perfect Image Film and Video Production, a leading company in the production of programs in the young Hispanics' segment. Perfect Image Film and Video Production produces The Roof, the acclaimed show with which the company obtained an overwhelming level of success among young Hispanics in the United States.

Cesar Mazzotta, President of NDTV said that this agreement represents a significant step forward in fulfilling the channel's strategic plan. "The programming with which we launched NDTV at the end of 2004 allowed us to position the channel as the best Dominican content provider in the United States. In this new stage, we are incorporating to our programming productions that will satisfy an even broader audience. We cannot be satisfied by only having recognized names in our programming, we should have an offer capable of attracting and maintaining the new generations with quality content."

On the other hand, Rolando Gonzalez, Antena Latina's General Manager said he is very satisfied with the agreement, which allows Dominicans who live in the United States to enjoy the channel's excellent local productions through NDTV, the Dominican Channel.

NDTV's new programs are now part of the channel's traditional programming, which includes shows such as, Focus, Hoy en tu Casa (Today, In your Home), Lo Mas Trendy (The Trendiest), Paparazzi, and Parque Intrepido (Intrepid Park).

NDTV The Dominican Channel is distributed through Channel 424 as part of the DIRECTV FOR ALL(R) programming package.

About NDTV

Nexus Dominican Television (NDTV) is a channel that broadcasts general interest shows to the Dominican community living in the United States. The channel offers a variety of programs from local channels such as, Color Vision, Antena Latina, Caribbean Traveling Network, and Teleradio America. From its creation in December of 2004, as part of DIRECTV FOR ALL service package, NDTV has been known to showcase the most renowned Dominican personalities and feature new talents in the world of music and entertainment. NDTV has also distinguished itself by broadcasting the most important events and happenings celebrated by the Dominican community such as El Carnaval de La Vega, (the La Vega Carnaval) (La Vega, RD), La Gran Parada Dominicana de El Bronx (The Great Dominican Stop in the Bronx) (NY, USA), El Concierto Brugal (The Brugal Concert) (Santo Domingo, RD).

About DIRECTV

Created in October 1999, DIRECTV PARA TODOS (DIRECTV FOR ALL) services feature the best programming in English and Spanish at an affordable price. The package provides access to more than 50 channels in Spanish *including sports-related shows, movies, newscasts and educational channels, as well as 210 channels in English that are available through DIRECTV(R) programming, which includes the broadest selection of sports and pay-per-view events.

* Includes open television channels in English with the Spanish-language
audio alternative.

About ALTERNA'TV

ALTERNA'TV distributes channels that have been carefully selected as the leaders in their country of origin such as: ONCE MEXICO, MEXICO 22, ECUAVISA INTERNACIONAL, NDTV THE DOMINICAN CHANNEL, CB TELEVISION MICHOACAN, LATINOAMERICA TELEVISION, MEXICANAL, AYM SPORTS AND TEVE-DE-MENTE. ALTERNA'TV channels offer programming in different genres that include documentaries, art and culture, news, music, children's programming, cooking, and entertainment in general. Please visit our website at http://www.alternatv.com.mx/ to learn more about ALTERNA'TV.

ALTERNA'TV will be one of the sponsors of the B&C Multichannel Breakfast during NCTA 2006.

Source: ALTERNA'TV

CONTACT: Sales contact - Mark Henderson of Castalia Communications, USA,
+1-770-396-7850; or Maricela Hernandez of Alterna'TV, Mexico,
+52-55-2629-5820

Web site: http://www.alternatv.com.mx/

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