The Weather Channel Interactive Launches Made-for-Mobile Content Delivering World Class Video Weather Information to the Video Phone Consumer

The Weather Channel Interactive Launches Made-for-Mobile Content Delivering World Class Video Weather Information to the Video Phone Consumer

Video Content Launched on Sprint TV

ATLANTA, March 16 /PRNewswire/ -- The Weather Channel Interactive announced today the successful launch of the first commercial version of its "made-for-mobile" video forecasts, a range of localized and personalized weather forecasts and information that can be received and viewed via a mobile video phone. The new offering allows consumers with video phones to access the most comprehensive weather data available via mobile phone, including national, regional and local forecasts for over 100 U.S. locations, severe weather reports, general weather news and feature clips like Dr. Nese's Notebook.

"The Weather Channel continues to introduce new ways to deliver personalized, localized and reliable weather information to consumers across a wide variety of channels, be it a video phone, the desktop or cable television," said Louis Gump, Vice President, Mobile. "In the past, we have had considerable success deploying video products that were originally formatted for consumption on weather.com. With made-for-mobile video content, we are innovating further in terms of the ways that consumers receive information about the weather on their mobile phone, giving them more control than ever over what information they receive, as well as how and how often they want to receive it."

Made-for-mobile content includes easy-to-read, high quality and dramatic weather maps, on-demand video clips and on-location severe weather videos during hurricane season or periods of other severe weather events.

The Weather Channel's made-for-mobile content will initially be available through Sprint TV - channel 1, the "basic cable" package or their stand-alone channel 4.

"Our relationship with Sprint clearly demonstrates why The Weather Channel is the most reliable and trusted source of weather information," said Mr. Gump. It also reinforces TWC's reputation as one of the premiere sources of mobile information across all content categories for the consumer. We anticipate announcing similar partnerships with additional wireless distributors in the near future as the mobile marketplace continues to grow."

About Sprint

Sprint offers an extensive range of innovative communication products and solutions, including global IP, wireless, local and multiproduct bundles. A Fortune 100 company with more than $27 billion in annual revenues in 2004, Sprint is widely recognized for developing, engineering and deploying state- of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone; and one of the largest 100-percent digital, nationwide wireless networks in the United States. For more information, visit http://www.sprint.com/mr .

About The Weather Channel

The Weather Channel, a 24-hour weather network, is seen in over 88 million U.S. households. Its Web site, weather.com, attracts more than 25 million unique users per month and is currently ranked number 10 among all Web sites by Nielsen//NetRatings. The Weather Channel also operates Weatherscan(R), a 24-hour, all-local weather network distributed to almost 8 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services and is the leading weather information provider for emerging technologies. This includes PC applications, broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, phones, pagers, Palm Pilots, and other personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA- based, privately-held media company.

For More Information Contact:
Vu Chung Kathy Lane
Euro RSCG Magnet The Weather Channel
212-367-6921 770-226-2102
vu.chung@eurorscg.comklane@weather.com

Source: The Weather Channel

CONTACT: Vu Chung of Euro RSCG Magnet, +1-212-367-6921, or
vu.chung@eurorscg.com ; or Kathy Lane of The Weather Channel, +1-770-226-2102,
or klane@weather.com

Web site: http://www.weather.com/
http://www.sprint.com/mr

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