True.com Signs Oxygen Media as Advertising Partner

True.com Signs Oxygen Media as Advertising Partner

DALLAS, March 16 /PRNewswire/ -- Broadening its services to enable advertisers to more effectively tap into the lucrative online dating market, True.com(TM) today launched a multi-faceted online advertising program with Oxygen Media as its first partner.

Through TRUE's new service, Oxygen Media can target potential consumers by demographic and geographic preferences and receive daily and weekly ad performance reports as well as historical data on best performing dates and visitor statistics. Moreover, because TRUE is able to segment its core audience based on criteria such as income, location and hobbies, Oxygen Media can reach its key audiences with tailored messages in places where TRUE's members take the most action, including TRUE's home page, its search engine and its popular online magazine, "U."

"Oxygen.com is working hard to promote two original shows that we are very proud of, including Mr. Romance, which is sponsored by TRUE, and Confessions of a Sociopathic Social Climber. Both shows are modern twists on love and romance," said Betsy Finston of Oxygen Media. "Given our core demographic of young women, it's a natural fit for us to advertise on a well-trafficked and respected online dating site like TRUE."

"Within six months of beginning to pair members last January, we already had a million TRUE members on our site and today we're at nearly three million, which is testament to the quality of our service. We offer our consumers unsurpassed differentiators like security and science, and we hope to provide the same value to our business partners by offering unique services like our new online advertising program," said Ruben Buell, President of TRUE. "What's different about our service is its ability to make a direct connection with the consumer. For instance, if a consumer reads an article on 'U' magazine about appearance and first impressions, an advertiser like Oxygen Media might want to run an advertisement about a show that touches upon fashion tips and advice such as 'Life & Style.' We're helping advertisers make targeted links to consumers based on their habits, locations and interests."

Recently ranked by Keynote Systems, Inc. as one of the top three online dating sites for highest customer satisfaction, TRUE will continue its ongoing commitment to its users' privacy and guarantees that no personal data will be shared with an advertiser. For more information on TRUE's new advertising service, please send an email to Pete Salcido at pete.salcido@true.com .

About TRUE

TRUE is safer, savvy, and the only scientifically-based, online relationship service whose mission is to help singles find long lasting and fulfilling relationships. Founded on an advanced, scientific compatibility test uniquely endorsed by Psychology Today and independently certified by one of the leading experts in tests and measurements -- Integrated Knowledge Systems, Inc. -- to meet the Standards for Educational and Psychological Testing, TRUE is the only online relationship service that actively seeks to further protect the safety of its communicating members by conducting extensive criminal background screenings. Moreover, TRUE is the only site to conduct single verification screening. With the help of proprietary research and the industry's most extensive team of scientists, relationship experts and psychologists, TRUE also guides its members step-by-step through all stages of the relationship-building process.

To find out more about how TRUE helps people around the world Live, Love and Learn(TM), please visit www.true.com .

Source: True.com

CONTACT: Taylor L. Cole, APR of True.com, +1-972-402-4813, or
Taylor.Cole@true.com ; or Milly Navarro of Ogilvy Public Relations Worldwide,
+1-214-704-7504, or Milly.Navarro@ogilvypr.com , for True.com

Web site: http://www.true.com/
http://www.oxygen.com/

Company News On-Call: http://www.prnewswire.com/comp/919610.html

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