The PGA TOUR and XM Satellite Radio Announce Long-Term Broadcasting and Marketing Agreement

The PGA TOUR and XM Satellite Radio Announce Long-Term Broadcasting and Marketing Agreement

PONTE VEDRA BEACH, Fla., and WASHINGTON, March 16 /PRNewswire-FirstCall/ -- - The PGA TOUR and XM Satellite Radio today announced a long-term broadcasting and marketing agreement, which includes exclusive XM broadcasts of PGA TOUR events, as well as sales and rentals of portable XM2go radios at PGA TOUR tournament courses.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000724/XMSATLOGO )

"This innovative agreement between the PGA TOUR and XM Satellite Radio will help extend the reach and popularity of TOUR events and players," said PGA TOUR Commissioner Tim Finchem. "As the official satellite radio service of the PGA TOUR, XM Radio makes it possible for fans to follow the tournaments and get the latest golf news virtually anywhere from coast to coast, whether they are on the road, at the office, or even in the gallery at a TOUR event."

"The PGA Network on XM Radio is a must-have for golf fans," said Hugh Panero, President and CEO of XM Satellite Radio. "This channel will be the place for golf fans to experience worldwide tournament coverage and golf news year-round. The PGA TOUR has never been more popular or more exciting than it is today. Total attendance at PGA TOUR events tops 10 million people per year. This agreement unites an enormously popular sport with one of the fastest- growing entertainment companies, XM Satellite Radio."

Beginning this summer, the PGA TOUR Network (XM Channel 146) will air live tournament coverage each week, plus daily programs designed for golf enthusiasts. XM is partnering with the programming company PureGolf, Inc. to produce dedicated programs for the new channel.

As part of the XM-PGA TOUR agreement, fans who attend select TOUR tournaments will be able to buy or rent a portable XM2go radio to hear the live coverage at the golf course.

"Only XM offers a portable, hand-held satellite radio, which will provide people at PGA TOUR tournaments a convenient way to keep up with the leaderboard and all of the real-time action around the course," Panero said.

About the PGA TOUR

The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world. Nearly 110 events will be contested on the three Tours in 2005, for approximately $320 million in prize money. In addition to providing competitive opportunities for its membership, TOUR events also generate significant sums of money for charity. TOUR events have raised more than $910 million for charity since 1938, the first year such records were kept. The PGA TOUR's Web site address is http://www.pgatour.com/.

About XM Satellite Radio

XM (NASDAQ:XMSR) is America's number one satellite radio service with more than 3.2 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville at the Country Music Hall of Fame, XM's 2005 lineup includes more than 150 digital channels of choice from coast to coast: 67 commercial-free music channels, featuring hip hop to opera, classical to country, bluegrass to blues; more than 60 channels of premier sports, talk, comedy, children's and entertainment programming; and 21 channels of the most advanced traffic and weather information for major metropolitan areas nationwide. XM was named Best Radio Service at the 2004 Billboard Digital Entertainment Awards. Popular Science recently chose XM products for two prestigious "Best of What's New 2004" Awards. As the Official Satellite Radio Network for Major League Baseball (MLB) and the PGA TOUR, the Exclusive Satellite Radio Service for the Indy Racing League and NASCAR, as well as the Official Satellite Radio Service for ACC, PAC-10 and Big-10 collegiate football and basketball, XM Satellite Radio is the industry leader in sports radio programming, offering thousands of live sporting events each year.

XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Nissan and Volkswagen/Audi, is available in more than 120 different vehicle models for 2005. XM also is available in Avis, National, and Alamo rental cars. XM is the exclusive in-flight entertainment service for AirTran Airways, and will soon be available on JetBlue flights. Consumers can experience XM over the Internet through XM Radio Online at http://listen.xmradio.com/. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com/.

About PureGolf, Inc.

Based in Ponte Vedra Beach, Florida, PureGolf is an independent programming company specializing in the creation, production, management and sales of original sports and entertainment content for satellite radio. Inquiries can be sent to info@puregolfradio.com.

For sponsorship opportunities, contact Charley Moore (CEO, PureGolf) at 904-285-7040 or D. Scott Karnedy (SVP, Sales and Marketing Solutions, XM Radio) at 646-443-8920.

Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio's service, the Company's dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 10-K filed with the Securities and Exchange Commission on 3-4-05. Copies of the filing are available upon request from XM Radio's Investor Relations Department.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000724/XMSATLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: PGA TOUR; XM Satellite Radio

CONTACT: Chris Smith of PGA TOUR, +1-904-273-3379, csmith@pgatourhq.com;
or Chance Patterson of XM Satellite Radio, +1-202-380-4318,
chance@xmradio.com

Web site: http://www.xmradio.com/
http://www.pgatour.com/

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