THX Certified Cinema Program Adds 165 New Screens

THX Certified Cinema Program Adds 165 New Screens

SAN RAFAEL, Calif. and LAS VEGAS, March 16 /PRNewswire/ -- THX Ltd., the leading provider of technologies, certification programs and quality assurance standards for the entertainment industry, is pleased to announce that 47 cinemas worldwide, totaling 165 screens, have achieved THX Cinema Certification since January 2004. The list includes some of the world's premiere venues, ranging from the ten-screen Multimedios Cinemas in San Pedro Graza Garcia, Mexico to the recently completed eight-screen Heavenly Village Cinema in South Lake Tahoe. In 2005, THX is looking forward to a number of new cinema openings, including two All-THX Certified Century Theatres in Las Vegas.

"We are thrilled to be adding so many state-of-the-art cinema venues to the THX Certified Cinema program," said Michael Franzi, chief marketing officer at THX Ltd. "THX is one of the few companies in the world that works on both the content creation and exhibition sides of the entertainment business. This positions us well to help our exhibitor partners leverage THX standards and technologies to create the ultimate presentation environments, as well as adapt to emerging digital cinema technologies and platforms."

THX Certified Cinemas are built for movie audiences that demand nothing less than perfection in their cinematic experience. The entire auditorium, from cinema loudspeakers and projection equipment to acoustics and viewing angles, is designed to ensure moviegoers enjoy a films' true sensory impact. The company's dedication to presentation excellence will be critical to both the filmmaking and exhibition industries as they move closer to D-cinema integration, which brings with it the promise of high-resolution visuals, added surround channels and more dynamic film soundtracks.

ABOUT THX LTD.

As consumers seek entertainment experiences with greater sensation and sensory immersion, using precision science to invent new technologies has become paramount. THX Ltd. is continually enhancing these consumer experiences by enabling the creation, delivery and presentation of digital content through more efficient, more powerful, and more enjoyable methods. With structured certification programs and innovative technology development, THX is embedding the science of sensation in diverse entertainment venues and influential products. Today, the world's premier commercial cinemas, post-production studios and home entertainment products incorporate THX technologies and have achieved the coveted THX Certification. The company is headquartered in San Rafael, Calif. Its Digital Works office, offering movie and DVD mastering and post-production services, is based in Burbank, Calif. For more information, visit www.thx.com.

NOTE: THX is a trademark of THX Ltd., which may be registered in some jurisdictions. All rights reserved.

Source: THX Ltd.

CONTACT: Chris Kukshtel, Director, Marketing of THX Ltd.,
+1-415-492-3929, or pr@thx.com; or Graham McKenna, PR Manager/Agency Contact,
of Pacifico Integrated Marketing Communications, +1-408-293-8600, ext. 335, or
gmckenna@pacifico.com, for THX Ltd.

Web site: http://www.thx.com/

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