Jewelry Television® Launches Promotional Pricing Initiative

Jewelry Television® Launches Promotional Pricing Initiative

Multi-Tiered Approach Aims to Increase Revenue

KNOXVILLE, Tenn., June 7, 2011 /PRNewswire/ -- Jewelry Television® (JTV), one of the nation's leading retailers of loose gemstones and fine jewelry, announced a new multi-tiered promotional pricing initiative aimed to create excitement and delight both our existing and new customers. The components of this program, Today's Best Value(TM), Today Only Price(TM) and Best Value Bonus(TM), are made possible through the worldwide buying power and vast network of suppliers working together to identify unique product values and bring them to JTV consumers.

"We've utilized the basic door-buster concept for years now," said Dan Chase, Vice President of Merchandising for JTV, "but we wanted to offer our customers enhanced values. The new multi-tiered promotional pricing approach allows us more leeway for innovation, better values, and an element of surprise within our product mix."

The initiative includes the following elements:

-- Today's Best Value(TM): unveiled initially at midnight eastern standard
time, Today's Best Value represents prime promotional pricing of the day
and will be offered for one 24/7 period. Today's Best Value(TM) items
will offer unique selling propositions and unprecedented value
-- Today Only Price(TM): in the event that Today's Best Value(TM) sells
out, the item will be replaced with another great product value offered
for the remaining 24-hour period
-- Best Value Bonus(TM): rounding out the multi-tiered pricing program is
Best Value Bonus(TM), offering discount pricing on special products at
spontaneous intervals
"JTV customers are smart, loyal people and we want to provide unparalleled value on the jewelry and gemstones they love," said Chase. "It's an added bonus that we can have fun while we're doing it!"

About Jewelry Television®

Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of fine jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, 7 days a week, to over 80 million unique households in the U.S. Jewelry Television® was recently ranked the 14th largest retailer of fine jewelry in the U.S. by National Jeweler. JTV brings you exciting exclusive brands such as Splendido Oro, Argento Dorato, Bella Luce, Mahaleo Ruby, Cor de Rosa Morganite, Barehipani Topaz, Artisan Crafted, and many more. JTV.com is the fourth largest jewelry destination on the internet according to Internet Retailer's Top 500 Guide for 2009. For more information, visit JTV.com.

SOURCE Jewelry Television

Jewelry Television

CONTACT: Kelly Fletcher, +1-865-249-8371, kelly@kellyfletcherpr.com

Web Site: http://www.jtv.com

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