Mood Media pumps up Snap Fitness as in-store music provider
Mood Media pumps up Snap Fitness as in-store music provider
TORONTO, June 7, 2011 /PRNewswire/ - Mood Media Corporation (TSX:MM / LSE:MM) a
leading global provider of in-store media, digital signage and scent
solutions, today announced that it has become the provider of
internet-delivered music to Snap Fitness clubs. Snap Fitness
is considered the world's fastest growing fitness franchise with 2,200
compact, 24/7 fitness centers in the United States, Canada, Mexico,
India, Australia and New Zealand.
Using their reliable and flexible Internet delivery platform, Mood Media
will provide Snap with a custom mix of rights included and major label
music content to energize the clubs' environments. The service provides
the perfect blend of hassle-free operation and precise control. The
music and message content will be pre-programmed to match business
patterns, and Mood will deliver regular updates to the content
remotely. Snap will also have the ability to modify the programming
using a web-interface, and can request real-time content updates to all
owned and franchise locations.
"The Mood Media service offering gives us a dramatic upgrade over our
previous solution and allows us to program marketing and promotional
messages to our clubs on our own through a simple and easy to use web
interface. This was key to our decision to select Mood," said Peter
Taunton, President & CEO of Snap Fitness. "The vast catalogue of music
and programming capabilities offered by Mood Media will also add a
great element to our environments."
Lorne Abony, Chief Executive Officer of Mood Media Corporation, said:
"We are excited to partner with Snap Fitness, a recognized leader in
the fitness club franchise vertical. This announcement demonstrates
the strong appeal and value of our Internet-based solution for all
retailers and the ability of that platform to serve the dynamic needs
of franchisee-owned businesses."
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase.
Through its two principal divisions; In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood
Entertainment, Mood Media Corporation's products and services reach 150
million people every day in a broad client base including more than 850
U.S. and international brands in diverse market sectors that include:
retail, from fashion to financial services; hospitality, from hotels to
health spas; and food retail, including restaurants, bars, quick-serve
and fast casual dining.
About Snap Fitness
With a focus on providing members with fast, convenient and affordable
workouts in clean, comfortable locations that are close to home, Snap
Fitness (snapfitness.com) is experiencing phenomenal growth with
approximately 2,200 locations open or sold worldwide and some 15-20 new
stores added monthly. Founded in 2003 by CEO Peter Taunton, the
Chanhassen, Minn.-based franchisor is dedicated to providing members
with more value than any other health club. For more
information, please visit www.snapfitness.com.
SOURCE Mood Media Corporation
Mood Media Corporation
CONTACT: For more information on Mood Media Corporation visit www.moodmedia.com or contact: Jeremy Jacobs
Fleishman Hillard Inc. (New York)
+1-212-453-2498
jeremy.jacobs@fleishman.com Alan O'Sullivan
Fleishman-Hillard (London)
+44 20 7395 7017
alan.osullivan@fleishmaneurope.com
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