Azteca America Colorado is the Only Denver Hispanic Television Station with Audience Growth Since the DTV Switch

Azteca America Colorado is the Only Denver Hispanic Television Station with Audience Growth Since the DTV Switch

LOS ANGELES, Aug. 3 /PRNewswire/ -- In April 2009, Azteca America Colorado further enhanced its coverage with full power digital transmission. Since the upgrade more viewers are tuning into Azteca America Colorado's premiere Spanish-language programming, which means more ratings. Nielsen Media Research reported ratings and share increases ranging from +50% to +300% in all key demos. Specific share growth includes:

+ 100% increase in People 18+
+ 200% increase in Male 25-49
+ 300% increase in Female 18-49.

(NHSI Denver Mar 09 vs May 09/M-Sun Time Period Average Sign on to Sign off)

"The strength of our Azteca digital broadcast signal mirrors that of ABC sister station KMGH Denver's 7. We also have a unique opportunity to continue broadcasting on our analog channels. The ability to broadcast in digital and analog signals establishes Azteca America Colorado as Colorado's Spanish-language coverage leader," said Byron Grandy, VP/GM Azteca America Colorado and KMGH Denver's 7.

"We congratulated our affiliate Azteca America Colorado for these important results. To be a leader in a market requires a lot of local hard work and effort behind our national broadcast network programming," said Adrian Steckel, CEO of Azteca America.

Azteca America Colorado's digital signal is automatically distributed to subscribers of cable and satellite service. Viewers, who utilize a digital converter box for over-the-air reception, receive Azteca America Colorado on digital channel 7.27.

For those viewers who have not converted to digital reception, Azteca America Colorado continues broadcasting its over-the-air analog signals. Analog viewers can watch Azteca America Colorado on channel 27 throughout metro Denver, channel 36 in Greeley and Fort Collins, and Channel 23 in Colorado Springs.

About Azteca America

Azteca America is the alternative choice in television for Spanish-speaking families residing in the United States. Azteca America is the fastest-growing U.S. Spanish-language network reaching 94% of the Hispanic households in the U.S., operating in 69 broadcast markets nationwide, in addition to carriage on cable, satellite and mobile platforms. Azteca America is aired nationally on DIRECTV Mas Channel 441, DISH Latino Channel 825 and many local MSO line-ups. The network is wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V., the second largest producer of Spanish-language programming in the world. Our programming policy is to offer the best programming from TV Azteca's three Mexican networks (Channel 7, Channel 13 and Channel 40); supplementing the slate with original programs and shows licensed from top international distributors.

About Azteca America Colorado

Azteca America Colorado broadcasts Spanish-language programming to cities along Colorado's Front Range; check your local listings. Azteca America Colorado is owned by The McGraw-Hill Companies, which owns KMGH Denver's 7 and television stations in Bakersfield, CA; San Diego, CA; and Indianapolis, IN. The McGraw-Hill Companies is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, Business Week and J.D. Power and Associates. Find Azteca America Colorado online at www.AztecaColorado.com.

Press Contact
Azteca America Network
Daniel McCosh
(5255) 1720-0059
dmccosh@gruposalinas.com.mx

Azteca America Colorado
Natalie Quaratino
303/832-0265

Source: Azteca America; TV Azteca

CONTACT: Daniel McCosh, Azteca America, +011-5255-1720-0059,
dmccosh@gruposalinas.com.mx; or Natalie Quaratino, Azteca America Colorado,
+1-303-832-0265

Web site: http://www.aztecacolorado.com/

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