Ricardo Salinas Recommends that Businesses Focus on the Bottom of the Pyramid to Improve Their Quality of Life

Ricardo Salinas Recommends that Businesses Focus on the Bottom of the Pyramid to Improve Their Quality of Life

- Grupo Salinas Participated in the International Leadership Congress in Oaxaca, Mexico, which Gathered Large Audiences -

MEXICO CITY, Aug. 3 /PRNewswire/ -- Grupo Salinas, a group of dynamic, fast growing and technologically advanced companies deeply committed to the modernization of the countries in which it operates -- created by Mexican entrepreneur Ricardo Salinas (www.ricardosalinas.com) -- presented last week, in video, a proposal to enhance the global economy through businesses focused on the bottom of the pyramid, a demographic segment traditionally underserved by the majority of the world's companies.

At the International Leadership Congress in Oaxaca, Mexico, in front of an audience composed by more than 700 people -- students, businessmen, and people interested in adding value through entrepreneurial activities -- the presentation focused on the large opportunities that form a market segment equivalent to close to 80% of the world's population, and its need for a large amount of affordable goods and services, to integrate this demographic into modern times.

It showed how Grupo Elektra and Banco Azteca -- Grupo Salinas companies focused on this market -- make credit affordable to more than nine million people and generate savings alternatives for the future of more than seven million clients -- with bank accounts starting from Ps. 50, without commissions and with customer service twelve hours a day, seven days a week. It was also described how, among many other products and services, the Group provides insurance policies to thousands of families who would otherwise lose their wealth in a possible catastrophic event, and how efficient transportation options are created through the sale of affordable motorcycles to one in every two Mexicans who choose this transportation option.

The audience showed enormous interest in knowing the business philosophy of Mr. Salinas, and at the end of the event a lively question and answer session took place, which was addressed by Grupo Salinas' representatives.

Grupo Salinas has a firm commitment to foment entrepreneurial activities to improve employment, value creation and the wellbeing of the communities in which it operates.

Grupo Salinas Profile

Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast growing, and technologically advanced companies focused on creating shareholder value, building the Mexican middle class, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies. These companies include: TV Azteca (www.tvazteca.com.mx; irtvazteca.com), Azteca America (www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx) and Grupo Iusacell (www.iusacell.com). Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings.

Media Contact: Daniel McCosh; (5255) 1720-0059; dmccosh@gruposalinas.com.mx

Source: Grupo Salinas; TV Azteca

CONTACT: Media: Daniel McCosh, +011-5255-1720-0059,
dmccosh@gruposalinas.com.mx

Web site: http://www.gruposalinas.com/
http://www.tvazteca.com.mx/

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