HENNESSY ARTISTRY: Unparalleled Blend of Music and Talent in Store for Series of Intimate Event Experiences Kicking Off in September Curated by Common & The Roots

HENNESSY ARTISTRY: Unparalleled Blend of Music and Talent in Store for Series of Intimate Event Experiences Kicking Off in September Curated by Common & The Roots

NEW YORK, Aug. 3 /PRNewswire/ -- Hennessy, the bestselling Cognac in the world and one of the most celebrated and storied brands in history, today announces the fourth annual edition of the acclaimed Hennessy Artistry series, a four-city slate of musical performances that promise to deliver an electrifying experience of unexpected blends: musical, artistic, cultural -- and flavorful.

Hennessy Artistry events will be both curated and headlined by hip-hop impresario Common, with The Roots -- named one of the "greatest live acts in the world" by Rolling Stone -- also appearing as the house band. Hosted exclusively by Hennessy, each night will feature a unique blend of performers and collaborators ranging from up-and-coming talent to cameos by iconic special guests.

Says Common: "Hennessy is the master of blending, and Artistry, is all about artistic blends of music genre, culture and style. The lineup is coming together nicely. The Roots and I are really collaborating to create a musical blend of talent that will do Artistry justice. We are planning some surprises as well, it should be quite an experience and I am thrilled to be a part of it."

Says Hennessy SVP Andy Glaser: "Our vision is for each event to be a blend of musical, artistic, and cultural experiences that give our brand's fans a once in a lifetime experience -- a memorable legacy that will remain synonymous with Hennessy."

The schedule of events is as follows:

The Shrine, CHICAGO SEPTEMBER 12
The Velvet Room, ATLANTA SEPTEMBER 19
The Corinthian, HOUSTON OCTOBER 3
"HALO" NEW YORK @ Terminal 5 OCTOBER 7

Marked by the core principles of discovery, creativity, and self-expression, Hennessy Artistry has been lauded worldwide as a showcase a broad range of talent, from local performers, to iconic artists such as Kanye West and LL Cool J, and rapidly rising superstars such as Ne-Yo, the curator of the 2007 series.

To date the Hennessy Artistry series has highlighted the art of blending at dozens of events around the world -- from Stuttgart to Sydney and from Hong Kong to Hanoi in just the past 12 months alone.

About Hennessy:

Hennessy is imported and distributed in the U.S. by Moet Hennessy USA. and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.

Online Resources:

Media resources, including exclusive images and video footage available here:

http://www.shorefire.com/clients/hennessyartistry/.

Publicity Contact for Hennessy Artistry 2009:

Shore Fire Media
Nick Baily - nbaily@shorefire.com
Rebecca Shapiro - rshapiro@shorefire.com
Nancie S. Martin - nsmartin@shorefire.com
T: 718-522-7171
F: 718-522-7242
http://www.shorefire.com/

Contact for Moet Hennessy USA:
Meg Carlozzi - meg.carlozzi@mhusa.com
Director Of Communications, Hennessy
T: 212-251-8241
F: 212-251-8235
http://www.hennessyartistry.com/http://www.hennessy.com/

Source: Hennessy

CONTACT: Nick Baily, nbaily@shorefire.com, or Rebecca Shapiro,
rshapiro@shorefire.com, or Nancie S. Martin, nsmartin@shorefire.com,
+1-718-522-7171, or fax, +1-718-522-7242, both of Shore Fire Media for
Hennessy; or Meg Carlozzi, meg.carlozzi@mhusa.com, Director of Communications
of Hennessy, +1-212-251-8241, or fax, +1-212-251-8235

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