We7 Challenges Piracy With Biggest Ever Free Music Giveaway

We7 Challenges Piracy With Biggest Ever Free Music Giveaway

LONDON, November 11/PRNewswire/ --

- Listen Free and Buy What You Love at We7's Big Listen

Today is great news for music fans and bad news for piracy, as millions
of tracks from artists including Kings of Leon, Pink, Nickelback, and Estelle
will be legally and instantly accessible on http://www.We7.com, as We7
launches its full music service.

We7's 'Big Listen' Launch Campaign delivers:-

- On-demand, unlimited and Instant access to full tracks and Albums -
FREE

- "Search, Click & Play"- an easier and better alternative to piracy

- A 'Celestial Jukebox' of millions of great tracks

- 'Play Anywhere' - new link and play system empowering blogs and
websites

- Rights Owners and Artists get PAID

As an easier and better alternative to piracy, We7 gives music fans
unlimited access to millions of great tracks from major record labels and
Independents across all genres, to listen to for FREE and on-demand. The We7
difference is that while fans get free music , rights owners and artists get
paid by We7 utilising both audio and digital advertising, so it's a win-win
situation for all.

Whatever their music taste, all music lovers have to do at We7.com is
'Search, Click and Play' and they can listen to full tracks and albums of
their favourites artists instantly, We7 also delivers the choice music fans
have come to expect, by adding up to 30,000 tracks a day to its outstanding
'celestial jukebox' of over 3 million licensed tracks, including many new
releases as they become available.

Music fans can create personal playlists, share their favourites with
their friends and buy the music they love at We7's download store, where they
can download high quality mp3 downloads which are compatible with iPods and
most other digital players.

We7 introduces its 'Play Anywhere' dream, where any web reference to
music, tracks, albums or artists in any article, blog or website can be
played instantly, wherever you are online. This will allow music fans,
websites and bloggers to share and play music anywhere on the web via We7
widgets and links.

We7 CEO, Steve Purdham, said: "It was just 18 months ago that we had the
dream of delivering great music that's free and legal for consumers and where
artists and rights owners get paid. Today that dream's a reality. We7 has
great music and that builds great audiences which will be highly valuable to
brands and advertisers. We're hugely proud of our great service and very
excited to be delivering it to the benefit of music fans, artists and brands
alike".

Geoff Taylor, Chief Executive at the BPI commented: "Record labels are
licensing a wide variety of new business models so music fans can access the
music they want, when, how and where they want it, while respecting the
rights of artists. We7 is a very good example of how the music business is
leading the digital content revolution. But for digital entrepreneurs like
We7 to continue innovating and investing in new services for consumers, we
must tackle illegal downloading, which undermines the business case for all
legal services. The BPI's new partnerships with Government and internet
providers aim to ensure that digital Britain can realise the enormous value
that music and other creative works offer, if their value is respected."

Notes:

About http://www.We7.com

We7 is the first free and legal service of its kind in Europe delivering
music in the way consumers want it. We7 users can listen to music for free
whenever they want, and buy whatever they love. The service works by
'grafting' short, relevant ads which precede the free music tracks based upon
information known about the user, such as location, age and gender. This
advertising ensures that artists and labels receive royalties for making
their songs available, whilst consumers receive streamed legal music free of
charge. We7 showcases exciting music of all genres from all four majors and
loads of great independents in including PIAS, Pinnacle, Finetunes, MTunes
and The Orchard as well as directly from unsigned artists. Co-founded by
Peter Gabriel, We7 received a BT Digital Music Award in 2008 for Best Music
Service.

About the BPI

The BPI represents the UK recorded music industry. The BPI is a trade
organisation funded by its members - which include the UK's four major record
labels and hundreds of independent music companies. BPI members account for
more than 90% of all recorded music sold in the UK, and globally the UK's
record industry is the second biggest after the US. Its work covers
protection (anti-piracy, lobbying), promotion (the charts, industry stats,
the BRITs) and support & representation (events & services for members, media
relations). For more info on the BPI and what it does, visit -
http://www.bpi.co.uk

For enquiries about We7 please contact:
Shiny Red | Jaz Cummins | +44(0)207-520-9532 | jaz.cummins@shinyred.co.uk

For enquiries about the BPI please contact:
Matt Phillips, Director of Communications
T: +44(0)20-7803-1326
M: +44(0)7739-514963
E: matt.phillips@bpi.co.uk

Source: We7

For enquiries about We7 please contact: Shiny Red | Jaz Cummins | +44(0)207-520-9532 | jaz.cummins@shinyred.co.uk; For enquiries about the BPI please contact:, Matt Phillips, Director of Communications, T: +44(0)20-7803-1326, M: +44(0)7739-514963, E: matt.phillips@bpi.co.uk

-------
Profile: intent