NXP Software Celebrates its 5th Birthday - Making Mobile Multimedia Happen

NXP Software Celebrates its 5th Birthday - Making Mobile Multimedia Happen

With its LifeVibes(TM) Multimedia Software in Over 500 Million Devices, NXP Software has Established Itself as the Leader for Mobile Multimedia in Just 5 Years of Existence

EINDHOVEN, Netherlands, November 10/PRNewswire/ -- Today marks NXP Software's 5th birthday. Since 2003, the company has
established itself as the leading software provider for mobile multimedia,
bringing vibrant experiences to millions of consumers. Its LifeVibes(TM)
software now powers multimedia applications in more than 500 million mobile
handsets worldwide, having over 250 design-ins on phone models from major
OEMs.

Originally part of Royal Philips Electronics, NXP Software is now an
established company employing over 200 people. It has offices in 10 locations
worldwide, R&D centers in Europe and Asia, and local sales & support offices
close to major device makers.

Some highlights along the way:

- 2003 - First integration of LifeVibes Voice software solutions in
commercial handsets; LifeVibes VoiceClarity launched by a major OEM.
- 2004 - Introduction of LifeVibes Video solutions for playback, record
and editing, helping drive penetration of video features from less than
20% in 2003 to over 60% of all handsets today.
- 2005 - NXP Software demonstrates its complete LifeVibes multimedia
software solution, successfully deployed on the 3GSM2005 'handset of
the year' award winner.
- 2006 - Introduction of LifeVibes MusicPlayer; offering full mobile mp3
player capabilities for playback, downloading and streaming music, with
easy navigation. This software solution significantly reduces the Bill
of Material (BOM) of devices.
- 2007 - LifeVibes SportsDJ introduced (matching music to your work-out
rhythm); attracts extensive industry attention and a nomination for a
Meffy award in 2008
- 2008 - Successful introduction at Mobile World Congress 2008 of
LifeVibes MixDJ, bringing seamless professional DJ-style mixing to
Mobile devices and LifeVibes VideoArtist, enabling 'one-click' video
editing on mobile phones.

NXP Software focuses on end-user device markets with high growth
potential and has expanded significantly in the last 3 years. In 2006, its
software was implemented in 100 million devices. This figure grew to 250
million in 2007, before reaching 500 million in 2008. Today, its LifeVibes
software lets people capture, edit, manage, share and enjoy multimedia on
handsets in all market segments: entry-level, feature and smart phones.

Looking ahead, the company intends to drive further innovation in
multimedia and to increase its penetration of the consumer devices market in
the Web 2.0 world. It aims to deliver seamless, high quality experiences,
allowing people to access and share content, services and connectivity, at
home, in the office and on the go.

"The mobile phone industry is celebrating its 25th birthday this year,
and we share the dynamism that's brought it so fast, so far, since the day we
started", says Managing Director NXP Software, Cees Geel. "We've built on our
Philips' heritage of innovation and consumer multimedia expertise to bring
great experiences to life on mobile devices. Five years on, this mission is
as exciting and energizing as ever. There are huge opportunities in today's
instant, sharing, social networking society. We look forward to helping our
customers, partners and end-users enjoy them to the full!"

For further press information, please contact:

NXP Software B.V.,
Email : info.software@nxp.com .

For information about NXP Software and the NXP forward-looking
statements, please check our website http://www.software.nxp.com

Source: NXP Software

For further press information, please contact: NXP Software B.V., Email : info.software@nxp.com , Contact Number: +31-402726000.

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