Leapfrog Online Delivers More Than One Million New Revenue Generating Units to the Cable Industry

Leapfrog Online Delivers More Than One Million New Revenue Generating Units to the Cable Industry

Milestone growth takes digital direct marketing in new directions for Leapfrog Online's cable partners.

CHICAGO, Nov. 10 /PRNewswire/ -- Leapfrog Online announced today that it has delivered more than one million new, installed customers to the Cable industry via online marketing. This milestone comes at a time when top cable companies are facing increased competition and economic pressures, driving marketers in every industry to look for more accountable direct marketing solutions.

Reflecting on the state of the industry, Leapfrog Online SVP Cass Baker recalls, "In 2002, we identified the cable industry as one that we believed in. We focused our efforts on partnering with them, exclusively, to create the channel resources required for success. At that point, there were virtually no online customer acquisition marketing efforts in the cable industry. Today, the e-tail channel is delivering hundreds of thousands of new customer acquisitions and RGUs annually."

Leapfrog Online is continuing to take its growth in new directions:

-- Growing the e-tail channel 30% year over year
-- Measurable, performance based Agency of Record. SEM and online
marketing efforts
-- Performance-based B-to-B online programs
-- Cooperative industry initiatives through CTAM

About Leapfrog Online
http://www.leapfrogonline.com/

Founded in 1995, Leapfrog Online is the leading independent digital direct marketing firm in the country, developing programs for Fortune 500 marketers that find, convert and monetize the right customers. Offering a unique mix of online marketing strategy and services, a proprietary closed-loop technology platform and a performance-based compensation model, Leapfrog Online's customized programs deliver full operating control and completely align with Clients' strategic, operational and financial goals. This dedicated approach has driven profitable results for leading Clients in the Financial Services, Communication and Automotive industries.

Source: Leapfrog Online

CONTACT: Martha Nechvatal of Leapfrog Online, +1-847-440-8243,
mnechvatal@leapfrogonline.com

Web site: http://www.leapfrogonline.com/

-------
Profile: intent