Newsday and Optimum Autos Join Forces to Create Uniquely Local Cross-Platform Interactive Automotive Experience

Newsday and Optimum Autos Join Forces to Create Uniquely Local Cross-Platform Interactive Automotive Experience

Enhances Car Buying and Selling for Advertisers and Customers

BETHPAGE, N.Y., Nov. 10 /PRNewswire-FirstCall/ -- Cablevision Systems Corp., (NYSE:CVC) today announced the strategic pairing of Optimum Autos and Newsday to provide a superior local automotive shopping experience for regional buyers and sellers across multiple platforms including interactive television on Optimum Autos, iO TV Channel 605, Newsday's print edition, and on the Internet via OptimumAutos.com and Newsday.com, beginning January 1, 2009. As part of the integration of these two services, Newsday will rebrand its print and online automotive sections as Optimum Autos.

Optimum Autos at Newsday will become the definitive print, television and online destination for local car buyers and sellers in Cablevision's Long Island and New York City service areas. The combination of Newsday and Optimum Autos incorporates an enhanced search capability - with engaging, responsive, interactive local auto content that attracts and holds car sellers and buyers, car enthusiasts, collectors, spectators and others in the automotive industry.

"We are pleased to announce that Newsday has joined with Optimum Autos, creating the region's premier multimedia automotive portal and resource, enhancing the experience for car-buying consumers with an unparalleled local focus and the most relevant and high value listings available," said Ken DePaola, Newsday's executive vice president of sales and marketing. "Cablevision's Optimum Autos will provide our advertising customers with the best of all worlds: maximum coverage across print, interactive and cable TV platforms, easy to use technology for uploading, searching and reporting, and a customizable local environment that will cater to our marketplace's automotive buyers and sellers like no other."

"If you want to buy a car in this market, Optimum Autos will unquestionably be the place to go," said John Trierweiler, Cablevision's senior vice president of product management. "We will offer nothing less than the best car-buying experience online, in print and through interactive television. This new partnership is a perfect follow-up to the recent launch of Newsday TV, an interactive channel that allows Cablevision's cable television customers to subscribe to the newspaper with just a few clicks of the remote control, and a potent example of the kinds of cross-platform synergies and integrations we believe will produce meaningful benefits and growth for both Newsday and Cablevision."

Featuring tens of thousands of new and used car listings from hundreds of dealers across the region, Optimum Autos includes multiple color photos for each listing and one-click dealer contact as well as hundreds of promotional video clips from leading auto manufacturers. Newsday, through its Friday print automotive section and Newsday.com, reaches more than one million daily readers with automotive classified ads. The Newsday Optimum Autos Pre-Owned Gallery offers automotive dealers high visibility with color photo listings and descriptions.

When the Optimum Autos at Newsday launches on January 1, consumers will be able to access the following content and functionality:

-- Reviews, pricing and other information from trusted experts like
Kelley Blue Book and J.D. Power and Associates
-- Hundreds of new car review videos, 360-degree interior and exterior
views, color swatches and high-resolution photos
-- Locally-relevant automotive stories and event listings
-- Video and photo galleries
-- Advanced inventory search technology

The new car-buying resource will be supported by a comprehensive advertising and marketing campaign in Newsday, on cable television, on the Internet and through promotional events. Newsday is committed to creating awareness and driving business to its automotive partners and dealers through multiple high visibility platforms.

About Cablevision

Cablevision Systems Corporation (NYSE:CVC) is one of the nation's leading media and entertainment companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO TV(R) digital television, Optimum Online(R) high-speed Internet, Optimum Voice(R) digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision operates several successful programming businesses, including AMC, IFC, Sundance Channel and WE tv, through Rainbow Media Holdings LLC, and serves the New York area as publisher of Newsday and other niche publications through Newsday Media Group. In addition to these businesses, Cablevision owns Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall, the Beacon Theatre, and the Chicago Theatre, and owns and operates Clearview Cinemas.

About Newsday

Newsday is one of the nation's largest daily newspapers, serving Long Island through its print editions, Newsday.com, amNew York and niche publications such as Distinction and LI Parents & Children. Newsday has won 19 Pulitzer Prizes and other esteemed journalism awards. Newsday is a subsidiary of Cablevision Systems Corporation.

Source: Cablevision Systems Corp.

CONTACT: Jim Maiella, +1-516-803-3947, or Charlstie Laytin,
+1-516-803-2357, both for Cablevision Systems Corporation

Web Site: http://www.newsday.com/
http://www.optimumautos.com/

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