Pizza Hut(R) Offers 75 Free eMusic.com Downloads With Online Orders

Pizza Hut(R) Offers 75 Free eMusic.com Downloads With Online Orders

PizzaHut.com users can choose from more than 4 million digital tracks with offer

DALLAS, Nov. 10 /PRNewswire/ -- America's Favorite Pizza never sounded so good. Today, you can download your favorite songs for free from eMusic after placing your online order at pizzahut.com. After selecting Pizza Mia(TM) pizza, Tuscani Pastas, WingStreet(R) wings or any other Pizza Hut favorites, customers will receive 75 free eMusic.com(R) MP3 downloads, which can be played on any MP3 player including the iPod(R), iPhone(TM) and Zune(R).

"The same customers who order online from pizzahut.com are also big fans of downloading music online, so this promotion is a natural fit," said Bob Kraut, VP of Marketing Communications for Pizza Hut. "Seventy-five free tunes is a lot of music. This is something that eMusic has never been able to offer before and we're proud to be the first to bring this exclusive offer to our customers."

How it Works

When customers place an order at pizzahut.com during the promotional period, November 5 through December 27, they'll receive a link to a microsite where they can download 75 songs. Customers pick 25 free promotional songs from a special Pizza Hut playlist, plus any 50 songs from eMusic's four million song catalog as part of a 14-day free trial of eMusic. If they don't cancel the trial subscription, they'll get 30 downloads a month for only $11.99 -- less than half the price of competing download sites. Regardless of whether they become a paid subscriber, customers get to keep their 75 free tracks, courtesy of eMusic and Pizza Hut.

"This exclusive offer through Pizza Hut and eMusic is an amazing value for consumers. Where else can you get dinner and 75 songs for under $15?" said Jaime Levit McDonald, director of Business Development & Strategic Partnerships at eMusic. "We're pleased to work with Pizza Hut to reward their customers with this terrific music premium. What a great way to spend an evening: sharing great music and great pizza with your family and friends."

eMusic is the largest service to sell music exclusively in the popular MP3 format, which is compatible with all digital audio devices including the iPod, iPhone, and Zune. eMusic has sold more than 200 million downloads since 2003, making it second only to iTunes in online music sales.

Having recently surpassed $1 billion in online sales, Pizza Hut continues to bring exciting promotions and offers to the Web, while offering customers new ways to order all their Pizza Hut favorites. Pizza Hut is shaking up the way customers buy their pizzas with innovations including:

-- Interface -- a new Facebook ordering application that allows customers to place orders within their Facebook profile

-- Total Mobile Access -- offers customers the ability to order from Pizza Hut via text message or mobile Web

-- Pizza Hut Shortcut -- a downloadable application that allows customers to place pizza orders directly from their computer desktops

-- eGift Cards -- first in the category to offer gift cards that may be purchased, exchanged and redeemed entirely online

About Pizza Hut

As the world's largest pizza restaurant company with 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. (NYSE:YUM). The company's 50-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at http://www.pizzahut.com/

About eMusic

eMusic (http://www.emusic.com/) is a specialty digital entertainment retailer that has been at the forefront of offering MP3 downloads and customer-friendly prices since its inception in 1998. The company is focused on serving customers aged 25 and older by offering independent music and audio books in a universally compatible format at a great value. It is the world's largest retailer of independent music and the world's second-largest digital music service after iTunes, with more than four million tracks from 40,000 of the world's leading independent labels and thousands of titles from top audio book publishers. To super-serve its more than 400,000 customers, eMusic provides award-winning editorial content, a vibrant online community and unrivaled music discovery tools. eMusic's subscription-based service offers free music downloads or one free audio book at sign-up, giving consumers an inexpensive, low-risk way to explore great new music and books they wouldn't find otherwise. The company's music download promotions help world-class brands reward and engage with their customers. Based in New York with an office in London, eMusic is available in the U.S., Canada and 26 E.U. nations. eMusic.com Inc. is wholly owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc.

Contact:
Chris Fuller, Pizza Hut
972.338.784

Cathy Halgas Nevins
eMusic
212-201-9201
cnevins@emusic.com

Source: Pizza Hut

CONTACT: Chris Fuller of Pizza Hut, +1-972-338-7844, or Cathy Halgas
Nevins of eMusic, +1-212-201-9201, cnevins@emusic.com

Web site: http://www.pizzahut.com/
http://www.emusic.com/

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