Research Proves AmberFin's iCR Delivers Better Quality Video at Reduced File Sizes and a Lower Cost Per Deliverable

Research Proves AmberFin's iCR Delivers Better Quality Video at Reduced File Sizes and a Lower Cost Per Deliverable

Independent Study Reveals 68% of Consumers Prefer the Quality of Video Content Repurposed by AmberFin iCR Over a Leading Competitor

LONDON, November 11/PRNewswire/ -- Exclusive research conducted by User Analytics has revealed that
AmberFin's iCR software produces superior looking quality video content over
that of its nearest competitor. The independent user research was undertaken
to analyse viewer responses to video quality on a small (iPod Touch) and
large screen (HD) device. Over two thirds (68%) of those questioned in the
study preferred the quality of the video repurposed by AmberFin iCR, which
also delivers content file sizes reduced by up to 25%.

The combination of better quality pictures and smaller file sizes is
unique and has been achieved through AmberFin's market leading R&D and
engineering teams whose unrivalled expertise and innovation has enabled iCR
to deliver sharper images, contrast and color for video content. The smaller
file size also reduces the bandwidth that the content consumes, ensures less
storage is required, lowers the cost per deliverable and enables users to
download high-quality media content more quickly and cost-effectively through
the Internet and mobile networks.

During the research, User Analytics asked respondents whether, when
watching video on an iPod Touch or large (HD) screen, they preferred the
quality of content delivered by AmberFin's iCR software, or that of its
leading competitor. The results revealed that consumers prefer to watch
AmberFin's repurposed video clips across all the genres trialled, including
film (75%), news (84%), commercials (71%) and sports (64%). The results also
found there was a particularly strong preference for media content,
repurposed by iCR, within the 16 to 25 year old category.

The study also demonstrated the massive consumer demand for video content
on a range of platforms. Of those questioned 93% said that they watch video
content on their home PC or laptop, while over a quarter (26%) pay to
download this content to their computer. Almost half (49%) said they watch
video on their portable media player or mobile phone, with 16% of respondents
having paid to download video to a mobile phone.

Scott Allen, VP Marketing, AmberFin, comments: "As the consumer appetite
for video content continues to grow, content owners need to be able to deploy
cost-effective technology that can repurpose and deliver their existing
content across multiple viewing platforms at the highest possible quality,
whether that is on TV, PC, or small screen devices. Today content owners face
the challenge of meeting the quality expectations from their customers while
aiming to reduce the file size of content in order to achieve a lower cost
per deliverable. This research has clearly demonstrated that our iCR software
can do this."

AmberFin iCR has a heritage in providing the best image handling
algorithms on the market and creates a high quality file-based master,
delivers quality control review, provides unique file conversion to multiple
formats and simultaneously prepares multi-platform versions of video content,
all within a single software environment.

Notes to editors

A total of 100 people took part in the UK based user research, conducted
by User Analytics. Further details of the study are available on request.

AmberFin Profile

AmberFin enables content owners to maximise the value of their TV, film
and video content, from capture through to distribution, while increasing
revenues, reducing costs, saving time and eliminating incompatibility issues.
AmberFin iCR, with four-time Emmy-award winning technology, plays a key role
in turning the content that owners have into the content their customers
want. As an open standard, future proof platform that digitises and
transforms new and archived content, AmberFin iCR delivers the best quality
pictures at smaller file sizes across multiple delivery platforms, including
the Internet, VoD, TV, mobile and other small screen devices. AmberFin
already has 100s of iCR systems in the field, and is trusted by some of the
world's most prestigious companies including Sony, NBA, Turner Broadcasting,
BT, Channel 4, RTM and Warner Brothers, managing the digitisation and
repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is part of the Snell
& Wilcox Group, headquartered in Basingstoke, UK. More information is
available at: http://www.amberfin.com

Editorial contacts
Kirstyn Langford
Hotwire for AmberFin
amberfin@hotwirepr.com
+44(0)207-608-2500

Charlotte Lewis
Marketing executive, AmberFin
charlotte.lewis@amberfin.com
+44(0)1256-317553

Source: AmberFin

Editorial contacts: Kirstyn Langford, Hotwire for AmberFin, amberfin@hotwirepr.com, +44(0)207-608-2500; Charlotte Lewis, Marketing executive, AmberFin, charlotte.lewis@amberfin.com, +44(0)1256-317553

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