Momentum for OVAB Continues

Momentum for OVAB Continues

Organization Announces Five New Member Companies, Keynote Speaker and New Presenters

NEW YORK, Oct. 27 /PRNewswire/ -- The Out-of-Home Video Advertising Bureau (OVAB) today announced the addition of five new members: AMI MegaNet, Health Club Panel Network, Indoor Direct, LevelVision and Samsung Electronics America, Inc. The organization also announced that Michael E. Kassan, founder of Media Link, LLC, will keynote OVAB's Digital Media Summit: Focus on Digital OOH. Kassan, a well respected leader with the media and entertainment industries will keynote the event taking place on October 29, 2008 at The Grand Hyatt in New York City.

With the membership now consisting of 35 companies, OVAB's five new members have joined in the mission to make it easier for advertisers and agencies to evaluate, plan and buy digital and video out-of-home advertising networks. OVAB's new members include:

-- AMI MegaNet: the largest touch-screen entertainment network in the U.S.
offering content on digital jukeboxes, bar-top video games and High Def
TV's in bars and taverns across the US.
-- Health Club Panel Network: the nation's largest provider of advertising
and marketing opportunities in health clubs to national brands.
-- indoorDIRECT: a powerful new digital media network that provides
advertisers a targeted & captive audience in high-volume fast food and
quick-service restaurant chains across the nation.
-- LevelVision: leveraging their patented floor-based LCD technology,
LevelVision has built one of the leading digital signage networks on
college campuses, reaching millions of 'Millennials' every week as they
visit their college bookstore.
-- Samsung Electronics America, Inc.: The world leader in LCD and PDP
panel technology who bring a complete line of award-winning
professional large format LCD and Plasma displays.

"We are so pleased to welcome these new members," said Suzanne Alecia, president of OVAB. "Our membership is growing at a rapid rate and commanding the attention of the industry at large, especially in a time when marketers are wondering 'what's next?' from the economy. OVAB's Digital Media Summit, taking place this Wednesday, will be a catalyst for that discussion and address everything from the future of out of home, to creative executions in the space, to challenges and opportunities faced by marketers, and more. It's not to be missed."

On Wednesday, October 29th, OVAB will debut the much anticipated Audience Metrics Guidelines and its implications for the industry at OVAB's Digital Media Summit: Focus on Digital OOH. Kassan, a founder and managing principal of Media Link, LLC, a Los Angeles and New York City-based strategic advisory firm, will deliver a keynote presentation that draws upon his work with many of the Fortune 100's best-of-breed global brands -- companies such as Microsoft, AT&T, General Motors, Unilever and The Walt Disney Company. A sought after speaker, he is known for his insights on the growth of the advertising industry, including identifying where tangible opportunities exist for marketers.

In addition, the event will include panel presentations around creative executions and innovations in research; the goal of the Digital Media Summit is to present and address the major obstacles and challenges facing the digital out-of-home market so that attendees come away with a better understanding of the industry. Additional speakers recently added to the roster include:

-- Janelle Dixon, Associate Director Custom Research & Insights, OMD
-- Paul Gelb, National Manager of Emerging Media, Avenue A/Razorfish
-- Bruce Goerlich, EVP of Strategic Resources, Zenith
-- Michael Kassan, Principal, Media Link LLC
-- David Shiffman, SVP, Connections Research & Analytics, MediaVest

The breakthrough forum is an opportunity for advertising and agency planners to get exposed, in a single day, to all the key issues and advancements that concern digital out-of-home. For more information or to register for the one-day event at the Grand Hyatt in New York City on October 29th, log onto http://www.ovab.org/summit/.

ABOUT OVAB

Founded in 2007, the Out-of-Home Video Advertising Bureau (OVAB) represents leading out-of-home video networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, OVAB seeks to foster ongoing collaboration between agencies and out-of-home video advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of out-of-home video advertising. For more information, please visit http://www.ovab.org/.

Source: Out-of-Home Video Advertising Bureau

CONTACT: Denise Welch of Dotted Line Communications, +1-781-849-2022,
denise@dottedlinecomm.com, for Out-of-Home Video Advertising Bureau

Web site: http://www.ovab.org/

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