Gas Station TV Announces Availability of First At-the-Pump Nielsen on Location Media Pocketpiece(R) Report to Verify Audience

Gas Station TV Announces Availability of First At-the-Pump Nielsen on Location Media Pocketpiece(R) Report to Verify Audience

Pocketpiece report reveals Gas Station TV has 76 percent of users in the highly desirable 18-49 demographic

NEW YORK, Oct. 27 /PRNewswire/ -- Destination Media, ( http://www.dmedia.com/ ), the industry leader in digital out-of-home television, today announces the availability of Gas Station TV's first Nielsen On Location Media Pocketpiece(R) report. The Gas Station TV Pocketpiece report verifies the Network's audience for potential advertisers and further positions Gas Station TV at the forefront of the digital media landscape. The announcement coincides with the start of the Out-of-Home Video Advertising Bureau (OVAB) Digital Media Summit: Focus on Digital OOH.

The Gas Station TV Pocketpiece report reveals a significant 76 percent of Gas Station TV viewers are in the highly coveted 18-49 age group. Gas Station TV is the only gas station network, and one of only a handful of networks in digital out-of-home, providing these valuable reports.

"Gas Station TV joins in raising the bar of accountability in digital out-of-home by providing the network's exposure reports to both buyers and sellers each month," said Paul Lindstrom, senior vice president of The Nielsen Company. "Gas Station TV should be acknowledged for taking a leadership position in ad sales efforts. This accountability and predictability is what goes into the basic currency for conducting business."

The Gas Station TV Pocketpiece report details Nielsen's traditional audience measurement metrics, providing advertisers and agencies alike with the greatest level of accountability and legitimacy at the pump. Together with Nielsen, Gas Station TV will distribute Pocketpiece reports on a monthly basis, supplying advertisers and agencies with valuable audience measurement information, including:

-- cumulative transactions (Nielsen-verified monthly impression levels by
DMA for Gas Station TV);
-- key audience demographics of Gas Station TV viewers, including age and
gender;
-- average minute exposures (the total number of people exposed to Gas
Station TV at any given minute of the day); and
-- Gas Station TV's gross exposure levels over the month.

Gas Station TV's Pocketpiece reports are consistent with the Out-of-Home Video Advertising Bureau's (OVAB) audience metric guidelines.

"Gas Station TV continues to quantify the Network's value to advertisers and agencies through offering the best and most thorough audience research available in digital out-of-home," said David Leider, CEO of Destination Media.

To request more detailed demographics or additional information from the most recent Gas Station TV Pocketpiece report, please visit http://www.gstv.com/.

About Destination Media ( http://www.dmedia.com/ )

Destination Media is an active acquirer, developer and operator of digital out-of-home media networks. By the end of 2008, Destination Media will reach more than 250 million viewers each year at the many away-from-home destinations in their lives through media including Gas Station TV and C-Store TV. These networks transform daily consumer destinations to highly sought- after media environments to inform and influence consumers at a desirable point-of-purchase. Destination Media reaches consumers when they are mobile and can be influenced to take action at a nearby retailer in proximity, or to drive engagement for brand marketers. Current programming includes news and entertainment from CBS, sports from ESPN, and weather from AccuWeather. Please visit http://www.dmedia.com/ for more information.

About Gas Station TV ( http://www.gstv.com/ )

Gas Station TV (GSTV) is the largest provider of TV at the pump, reaching more than 20 million viewers each month. GSTV connects with captive consumers for five minutes during a natural pause point in their day. IP-based digital technology enables time of day and geographic-targeted content, with programming including exclusive news and entertainment segments from CBS, sports from ESPN, and local weather from AccuWeather - to engage customers and enable marketers to connect with "on-the-go" consumers like no other media. A proven tool for driving business for advertisers and increasing the revenue stream for gas retailers, GSTV is currently on over 6,000 screens in more than 425 U.S. cities, including the top-13 U.S. DMAs as the preferred at-the-pump media partner at 13 of the nation's premier gas retailers. GSTV will continue expanding its network at leading gas retailers in 2008 and will be on 15,000+ screens in 2009. GSTV is the only digital out-of-home gas station TV network with Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall, providing media buyers confidence in GSTV commercial airtime purchases. Please visit http://www.gstv.com/ for more information.

Source: Destination Media

CONTACT: Elin Nozewski, Airfoil Public Relations, +1-248-304-1412,
nozewski@airfoilpr.com

Web site: http://www.dmedia.com/
http://www.gstv.com/

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