Twentieth Century Fox, IHOP Restaurants & Valpak(R) Deliver Triple Treat to Consumers

Twentieth Century Fox, IHOP Restaurants & Valpak(R) Deliver Triple Treat to Consumers

National promotion features "Dr. Seuss' Horton Hears a Who!" on 43 million Valpak envelopes and prizes courtesy of IHOP -- including FREE pancakes!

LARGO, Fla., Feb. 21 /PRNewswire/ -- To celebrate the release of Twentieth Century Fox's animated feature film event, "Dr. Seuss' Horton Hears a Who!" Valpak and IHOP Restaurants have teamed up to deliver a delicious deal to consumers.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20080221/CLTH112 )

Starting this week, more than 43 million U.S. households will begin receiving Valpak envelopes promoting this highly anticipated movie from Fox and announcing this unique national promotion. The familiar blue envelopes of savings will provide Valpak consumers with a variety of prizes, such as:

-- Sweepstakes Grand Prize: Consumers can register to win "IHOP Family
Dinner for a Year" on Valpak.com. Two lucky winners will each receive
52 IHOP gift cards at $50 each (total value $2,600).
-- Instant Win: 1,000 consumers will receive a $25 "IHOP Be My Guest" gift
certificate randomly inserted inside Valpak envelopes that can be
redeemed at nearly 1,400 IHOP locations across the country.
-- Everyone Wins with Valpak: The blue envelope can be redeemed at
participating local IHOP restaurants for a FREE Kids' Meal, or short
stack of IHOP's famous buttermilk pancakes.

A "who's who" of comedy, led by Jim Carrey, Steve Carell and Carol Burnett, bring to life "Dr. Seuss' Horton Hears a Who!" opening in theaters everywhere March 14. This national promotion with Twentieth Century Fox, IHOP and Valpak is supported by a $3 million TV ad campaign, premiering across the country this week.

The Valpak envelope has become a popular vehicle for film studios to help drive ticket sales for new movies. This is the 7th time that Fox, creators of "Ice Age," has partnered with Valpak to feature one of its theatrical releases in an on-envelope national promotion.

In addition to entertainment, Valpak households seek out dining offers and are 24 percent more likely than the U.S. average to list IHOP as the family restaurant they visit most. The combination of partners and rewards is sure to delight those that receive this very special envelope.

"Dr. Seuss' Horton Hears a Who!" is the story of an imaginative elephant named Horton (Carrey) who hears a faint cry for help coming from a tiny speck of dust floating through the air. Although Horton doesn't know it yet, that speck houses an entire city named Who-ville, inhabited by the microscopic Whos, led by the Mayor (Carell). Despite being ridiculed and threatened by his neighbors who think he has lost his mind, Horton is determined to save the particle...because "a person's a person no matter how small."

About Valpak(R)

Headquartered in Largo, Florida, Valpak is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. Valpak delivers savings to nearly 46 million households each month throughout the United States and Canada. On an annual basis, Valpak distributes some 20 billion offers inserted in more than 500 million envelopes. In addition, Valpak.com(R), an online site for local savings, has about 20 million offer views each month. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.

About Fox Filmed Entertainment

One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox Animation.

About IHOP Restaurants

For 50 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. The first IHOP opened in Toluca Lake, Calif. in 1958, and as of December 31, 2007, there were 1,344 IHOPs in 49 states, the U.S. Virgin Islands, Canada and Mexico. IHOP restaurants are franchised and operated by Glendale, Calif.-based IHOP, a subsidiary of IHOP Corp. (NYSE:IHP).

Contact information:
David Williams
8605 Largo Lakes Drive
Largo, FL 33773
(727) 319-5443 - office
david_williams@coxtarget.com

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20080221/CLTH112
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN13
PRN Photo Desk, photodesk@prnewswire.com
Source: Valpak

CONTACT: David Williams, +1-727-319-5443, david_williams@coxtarget.com,
for Valpak

Web site:

http://www.coxtarget.com/

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