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International Entertainment News

Thursday, February 21, 2008

With 315 Years in TV, J2SC Brings Star Power to Media Training

With 315 Years in TV, J2SC Brings Star Power to Media Training

CHICAGO, Feb. 21 /PRNewswire/ -- J2 Strategic Communications (J2SC.com) is announcing the launch of a new concept in Media Training. For the first time in the industry, major television anchors, correspondents, and producers have come together to lend their expertise to those Newsmakers, CEOs, Athletes, Talk Show Guests, and Hollywood Stars who need to be prepared to face the news media.

J2SC is branching into specialized practices by adding the talents of some of the most recognized names in television: Bob Goen, Jon Kelley, Terry Murphy, Joan Esposito, Mike Adamle, Dick Kay, and Dr. Michael Breen. These broadcasters along with our nationally known producers bring 315 years of TV experience to our clients.

J2SC targets newsmakers in Business / Sports / Entertainment / Health Care / Politics / Talk Shows and of course News. J2SC also provides two high profile staff members for all Media Trainings.

News and Business Media Training will be conducted by J2SC Founders, Joan Esposito (NBC/WMAQ, ABC/WLS) and Jim Lichtenstein (Today Show, ABC, CBS, NBC, HGTV).

In Entertainment, publicity interviews can sell movie tickets, CD's, and draw in TV viewers IF the artists successfully get their message out. Bob Goen (Entertainment Tonight), Jon Kelley (Extra), Terry Murphy (Hard Copy) and producer Steve Lange will prepare TV, Film and Music stars to be ready for reporters.

Pro athletes are always facing cameras. Mike Adamle (American Gladiators, ABC/NBC/ESPN), Jon Kelley (also a former sports anchor), and Producer, Pete Bordwell (ABC/WLS) will train teams and athletes how to handle the media scrutiny and shine in front of the lens.

Talk Shows highlight everyone from authors to supermodels. Former "Talk" Producers, Julie Engelman (Oprah) and Jim Lichtenstein will teach potential guests how to be a "great interview."

Dr. Michael Breen (CBS/WBBM) and Joan Esposito will use their decades as Medical Reporters to train Health Care professionals and executives.

Nothing is more important to a political candidate than having a strong media image. Former Political Reporter, Dick Kay (NBC/WMAQ) will spearhead our Political Media Training.

Lichtenstein says, "At J2SC, we can teach anyone how to be a master of the art of the soundbite."

High-resolution pictures of our staff are available at http://j2sc.com/j2news.htm

For more information go to http://j2sc.com/ or contact Jim Lichtenstein, 312-962-2882, jim@j2sc.com

First Call Analyst:
FCMN Contact:


Source: J2 Strategic Communications

CONTACT: Jim Lichtenstein of J2 Strategic Communications,
+1-312-962-2882, jim@j2sc.com

Web site:

http://www.j2sc.com/


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