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Thursday, February 21, 2008

Girls Gone Wild CEO Announces the Launch of Girls Gone Wild Magazine

Girls Gone Wild CEO Announces the Launch of Girls Gone Wild Magazine

The Popular Lifestyle Brand Moves into Publishing, Bringing its Celebration of Fun, Freedom and Hot College Girls to the Newsstand

SANTA MONICA, Calif., Feb. 21 /PRNewswire/ -- Joe Francis, founder and CEO of the popular "Girls Gone Wild" DVD series, announced the launch of Girls Gone Wild magazine, described as "a monthly lifestyle magazine for young men and women geared toward fun, freedom and youthful exuberance." The premiere issue is scheduled to hit the stands in April. The magazine comes packaged with a full-length Girls Gone Wild DVD.

Girls Gone Wild magazine will cover topics familiar to those who enjoy the Girls Gone Wild DVDs and pay-per-view specials, with an accent on girls. Celebrity interviews, product reviews and entertaining feature articles will share the magazine with pictorials of real college girls photographed where the Girls Gone Wild crews meet them -- in nightclubs, beaches, dorm rooms and aboard the Girls Gone Wild bus. The magazine will not contain nudity.

"Girls Gone Wild has worked its way into our vocabulary and the brand has become not just a form of entertainment, but a sought after lifestyle," says Joe Francis. "The magazine represents an exciting expansion of the brand as well as a chance to bring the fun of Girls Gone Wild to a wider public through newsstand sales and subscriptions."

Articles in the premiere issue include a guide to "The Top Ten Spring Break Hot Spots," a tour of America's wildest bars, an intimate peek at a and a revealing look at what many consider to be the best job on earth in article titled "Insane Life of A Girls Gone Wild Cameraman."

Girls Gone Wild Magazine carries a cover price of $9.99 ($12.99 in Canada) and is being distributed by Curtis Circulation LLC, the leading national distributor of magazines. The title will initially be sold through Curtis's 50,000 retail outlets. Curtis' Executive VP of Circulation Dennis Porti says, "GIRLS GONE WILD MAGAZINE is sure to be a hot commodity and a great seller. We look forward to seeing its growth on the newsstands."

Corporate Overview

Mantra Films, Inc. develops and distributes lifestyle entertainment to audiences worldwide through home video, television, publishing, live event, wireless, Internet, SVOD, and Pay Per View distribution channels. The company is a leader in the direct response marketing and membership segments and owns and operates its own production facilities and call center. Best known for the Girls Gone Wild (GGW) lifestyle brand, which has become an American pop culture phenomenon.

Joe Francis

Joe Francis (born April 1, 1973), is best known as the founder and CEO of the Girls Gone Wild (GGW) lifestyle brand, which has become an American pop culture phenomenon. Francis graduated from the University of Southern California in 1995 with a degree in business, and founded Mantra Films, his global entertainment company, at age 24.

CONTACT: Kevin A. Mercuri, 212-999-5585, kmercuri@5wpr.com

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Source: Girls Gone Wild

CONTACT: Kevin A. Mercuri of 5W Public Relations, +1-212-999-5585,
kmercuri@5wpr.com,for Girls Gone Wild


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