CMP's EE Times Launches Teardown TV; Designers Get an Inside Look at the Latest Consumer, Communication and Industrial Products

CMP's EE Times Launches Teardown TV; Designers Get an Inside Look at the Latest Consumer, Communication and Industrial Products

SAN FRANCISCO, Feb. 4 /PRNewswire-FirstCall/ -- CMP's EE Times today announces the launch of Teardown TV (www.eetimes.com), a video-based extension of its popular "Under The Hood" series of product teardowns. Product teardowns are an important part of many company's design intelligence and provide direct insight into how other designers have met design challenges-or haven't. With Teardown TV, EE Times is now leveraging the clear power of video as a vehicle for disseminating deep technical information in a short period of time.

The EE Times network drives over 7.5 million page views worldwide every month. Teardown TV episodes will be promoted through links throughout the network, including EETimes.com, Embedded.com, TechOnline.com, and all the DesignLine sites. The episodes are hosted by the editors and analysts of EE Times, Embedded Systems Design, TechOnline, Portelligent and Semiconductor Insights. As future episodes are aired, they will be collected into a library and archived on the EE Times website.

Each episode will take the viewer through a detailed analysis of the product design including layout, major sub-assembly design and integration, and component selection. The teardowns also include a discussion of what design challenges arose and were overcome, how trade-offs were balanced and how effectively the overall design met its goals.

"While the innovation to compete in a global environment must still come from within, looking at what came before and learning from other's successes or failures is always useful," says Patrick Mannion, editor-in-chief of TechOnline. "Teardown TV presents this information in an informative and visually engaging style. Designers will learn something new from each episode."

"From watches to radios, engineers have been tearing things down as far back as they can remember," said Rich Nass, editorial director of CMP's Embedded group. "With Teardown TV, we're satisfying that innate curiosity, but taking it one step further by helping them see and understand how the technologies and techniques used in today's cutting-edge designs are being used to overcome the age-old design challenges of cost, size, power, performance, signal integrity, user interfaces, and software development."

The inaugural episode looks at the HP 35s scientific calculator, comparing it to previous generation calculators from HP. Upcoming episodes will examine the Flip Ultra digital camcorder from Pure Digital and a Sony eBook reader.

"The recent acquisitions of Semiconductor Insights and Portelligent have brought a world-class content development capability as well as a vast library of product analyses and teardowns. This type of material is a natural fit with online video," said Paul Miller, President, CMP Electronics Group. "Our teardown of the Apple iPhone in 2007 produced over 150,000 views on YouTube, so it's clear that our audience-over 1 million global unique visitors per month-is hungry for this information. We're committed to providing this audience with the information they need to do their jobs."

Companies interested in becoming sponsors of Teardown TV should contact Gregory Montgomery at (516) 562-5006.

About CMP (http://www.cmp.com/)

CMP is a media and marketing solutions company serving the technology industry. With the leading online, event and print brands in all technology market categories, and with services and tools that reach beyond traditional advertising, CMP shapes and influences the technology industry worldwide. CMP publishes highly respected media brands such as TechWeb, InformationWeek, ChannelWeb, CRN, EE Times and TechOnline; produces major industry events such as Interop, Web 2.0 Expo, XChange, Game Developer Conference and the Embedded Systems Conferences; and provides business information and marketing services such as the International Customer Management Institute, Semiconductor Insights and Second Life consulting for technology marketers. CMP is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. For more CMP news, go to cmp.com/news.

Contact
Alix Raine
CMP
araine@cmp.com
516.562.7827

Source: CMP Technology

CONTACT: Alix Raine of CMP, +1-516-562-7827, araine@cmp.com, or Gregory
Montgomery of Teardown TV, +1-516-562-5006

Web site:

http://www.cmp.com/
http://www.eetimes.com/

Company News On-Call:

http://www.prnewswire.com/comp/181993.html

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