American Humane Ensures Animal Safety During Super Bowl of Advertising

American Humane Ensures Animal Safety During Super Bowl of Advertising

American Humane Association, Sole Grantor of the "No Animals Were Harmed"(R) End Credit, Verified Animal Safety During Super Bowl Ads

DENVER, Feb. 4 /PRNewswire-USNewswire/ -- Sunday might have been a tough day for Patriots, but it was a great day for dogs. Not to mention alpacas, horses, carrier pigeons and oxen.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070521/LAM095LOGO)

During the big game Sunday, Americans were treated to more than a dozen commercials featuring animals ranging from household pets like dogs, to lemurs. And while these ads placed many an animal in outrageous and comical situations, most advertisers made sure safety representatives from the American Humane's Film & TV Unit were on hand to ensure that no animals were ever in danger.

The number of spots monitored by American Humane represented what is believed to be the most ever for Super Bowl-bound commercials. In every ad American Humane monitored, the advertiser succeeded in earning the "No Animals Were Harmed" credit.

"Thanks to decades of leadership from American Humane, film and television directors, producers and actors rely on American Humane to ensure the safety of animal actors," said Karen Rosa, director of American Humane's Film & Television Unit in Los Angeles. "Now, it is especially exciting to see so many advertisers calling on our services as well. It shows that across our society, there is recognition of the importance of the human-animal bond and our fundamental responsibility to care for the animals that we interact with every day."

Rosa noted that most TV networks will not air a commercial featuring an animal without American Humane's sign-off letter stating that the production did not harm any animals.

American Humane is a 130-year old organization dedicated to preventing cruelty to children and animals. American Humane is the exclusive authority to grant the "No Animals Were Harmed" end credit seen at the end of movies and television shows. All domestic productions working under the Screen Actors Guild contract are required by that agreement to inform American Humane when using animal actors.

The advertisements certified by American Humane include spots from some of the biggest brands in America, including Anheuser Busch, Bridgestone, Disney, FedEx, Pepsi and Vitamin Water. In each case, the advertiser worked closely with American Humane's highly trained animal safety representatives to ensure the safety of the animals in the production.

About American Humane

The American Humane Association is the only national organization dedicated to protecting both children and animals. Through a network of child and animal protection agencies and individuals, American Humane develops policies, legislation, curricula and training programs to protect children and animals from abuse, neglect and exploitation. The nonprofit membership organization, headquartered in Denver, raises awareness about The Link(R) between animal abuse and other forms of violence, as well as the benefits derived from the human-animal bond. American Humane's regional office in Los Angeles is the authority behind the "No Animals Were Harmed"(R) end credit disclaimer on film and TV productions, and American Humane's office in Washington is an advocate for child and animal protection at the federal and state levels. American Humane meets the strong, comprehensive standards of the Better Business Bureau's Wise Giving Alliance, has been awarded the Independent Charities of America "Best in America" Seal of Approval and has received a 3-star rating from Charity Navigator, America's leading charity evaluator. Visit http://www.americanhumane.org/ to learn more.

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Photo:

http://www.newscom.com/cgi-bin/prnh/20070521/LAM095LOGO
http://photoarchive.ap.org/
PRN Photo Desk photodesk@prnewswire.com
Source: American Humane Association

CONTACT: Kelley Weir of the American Humane Association,
+1-303-925-9418, kelleyw@americanhumane.org

Web Site:

http://www.americanhumane.org/

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