Cartoon Network Joins Forces With Outblaze in Asia
Cartoon Network Joins Forces With Outblaze in Asia
LONDON, February 4/PRNewswire/ --
- Alliance to Develop New Media Offerings That Keep Young Consumers
Engaged
Outblaze (http://www.outblaze.com), the world's largest online service
platform providing white label email, collaboration, security and social
media services, today announced it had entered into a strategic partnership
with Turner Entertainment Holdings Asia Pacific (Turner). The joint venture,
Turnout Ventures Limited (TurnOut), will leverage the web expertise of
Outblaze to launch highly interactive community networks customised around
Cartoon Network's (http://www.cartoonnetwork.com) extensive library of
established brands and characters.
Outblaze will enhance Cartoon Network's portals in Asia to be more
interactive and support user-generated content. Services including blogs,
games, instant messaging and a full suite of video creation, editing and
sharing capabilities, will be customised to the look and feel of Cartoon
Network. The joint venture will serve to strengthen Turner's digital and
online assets in the region and provide Outblaze an opportunity to leverage
its robust and scalable infrastructure to grow its business.
"The continued growth of broadband, mobile phones and other
digital technologies has dramatically changed the way in which people access
and consume content. With the proven track record of Outblaze in creating
successful web businesses, Turner is well-positioned to break through the
digital clutter, and offer our diverse content in a branded environment
familiar to our audience," said YewMing Lau, Vice President, Business
Development, Turner International Asia Pacific, Ltd. "Digital distribution is
the future and as an entertainment super brand, Cartoon Network's strong
presence in the social networking space is necessary to keep our audience
engaged."
In addition to the community sites, other plans include the development
of online businesses in the region (including China), such as multi-player
games, licensing and merchandising, educational products and other businesses
that will leverage Cartoon Network and acquired brands.
"Our suite of hosted services allows media companies to
improve their social media offering to their target audiences," said Yat Siu,
CEO and Founder of Outblaze. "Turner is a world leader in children's
programming and media content and we are very excited to be working alongside
them in their drive to stay one step ahead of the consumers of tomorrow."
About Outblaze
Outblaze operates the world's largest online service platform
providing white label email, collaboration and social media services to
service providers, telecoms operators, corporations, academia, media and
publishing companies and portals. The company services 76 million users
across 480,000 domains. The Outblaze suite of services also includes online
scheduling, file sharing, and protection against spam, viruses and phishing.
Outblaze is reliable, affordable and fully customisable and helps clients
make these services a profitable part of their business. Founded in 1998,
Outblaze is privately held with offices in the USA, the UK and Hong Kong. For
more information, visit http://www.outblaze.com.
About Turner Entertainment Holdings Asia Pacific and Cartoon Network
Launched in the Asia Pacific in 1994, Turner Broadcasting System, Inc.'s
(TBS) Cartoon Network offers the best in animated entertainment. Drawing from
the world's largest cartoon library of Warner Bros., MGM and Hanna-Barbera
titles, the Network also showcases original series including Ben 10,
Codename: Kids Next door, The Grim Adventures of Billy & Mandy, The Powerpuff
Girls and Foster's Home for Imaginary Friends. Cartoon Network is one of the
most popular entertainment channels among kids and is currently seen in over
51 million cable homes in the region.
Turner Entertainment Holdings Asia Pacific is TBS' investment
entity for new media and digital initiatives.
Source: Outblaze
For further information: BondPR: Europe: Paul Shlackman, London, +44-1628-673007, paul@bondpr.com; USA: Jason Aiken, San Francisco, +1-415-984-1970, jason@bondpr.com
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