Momentum Builds for TinselVision as it Inks Major Movie Deal with Shemaroo

Momentum Builds for TinselVision as it Inks Major Movie Deal with Shemaroo

Shemaroo films will be available for download via TinselVision.com

WASHINGTON and MUMBAI, India, Nov. 22 /PRNewswire/ -- (www.tinselvision.com) TinselVision(TM), a premium online video-on-demand (VoD) channel and entertainment brand serving South Asian entertainment fans outside the Indian subcontinent announced today a major digital content distribution deal with Shemaroo Entertainment Pvt. Ltd. A leader in Indian entertainment, Mumbai-based Shemaroo, produces and distributes its catalog of more than 1,000 premium movies to audiences throughout the world across multiple platforms.

'TinselVision's content distribution partnership with Shemaroo Entertainment adds to our excitement as we count down to the public launch of our beta online video-on-demand service,' said Chase Weir, Chairman & CEO of TinselVision. The partnership, which will later expand beyond the initial 100 film deal, was negotiated by Saad Shervani, TinselVision's Vice President of Content and Jai Maroo, Director, Shemaroo Entertainment.

Adds Jai Maroo, Director, Shemaroo Entertainment, "Innovation being an ongoing process at Shemaroo Entertainment, we are always working to create and bring the best experience to consumers across the globe through different formats. New technologies like Internet, IPTV, Mobile and other emerging technologies are just a natural extension of our existing work portfolio. We are certain that exhibiting our movies online with services like TinselVision will benefit the International consumers who can now access Indian movies online at their convenience. This effort will also help us monetize the revenues lost to piracy".

The partnership brings in considerable value for both the parties, complementing TinselVision's potentially massive online audience with Shemaroo Entertainment's large library of quality Indian Content.

Through the terms of the agreement, TinselVision has obtained non - exclusive license to distribute, via its online service, about 100 premium Shemaroo movies including recent releases - Naya Daur, Dhamaal and the award winning Manorama Six Feet Under.

The deal with Shemaroo Entertainment marks the fourth major content alliance TinselVision has announced among India's leading networks and producers, following its tie-ups with Zee Entertainment Enterprises' Zee TV and NewsCorps' STAR India.

TinselVision expects to announce additional content agreements in the coming days as the US-based Indian-centric venture prepares to launch the world's premier, online entertainment destination for Bollywood films and Indian television, music videos, sports and lifestyle programming.

About TinselVision

TinselVision(TM), a trademarked service of Tinsel Cinema, LLC, is a Washington, DC and Mumbai, India-based premium VoD provider scheduled to launch its niche service in late November 2007. TinselVision will deliver Bollywood and South Asian movies, television series and sporting events via IPTV to PCs, laptops, TVs and mobile devices to South Asian households in the US, UK, Canada, and globally. The service seeks to provide nearly 10 million viewers with choice, affordability, control and convenience through on-demand access to one of the largest libraries of South Asian content while offering a new and lucrative distribution channel to content producers and owners. For more information visit www.tinselvision.com.

About Shemaroo Entertainment

Shemaroo Entertainment Pvt. Ltd. is an integrated Film Production, Post Production, Distribution and Animation player. With an excellent library of Hindi films, it has penetrated into the Satellite TV scene. In Sony Entertainment Television, Shemaroo is a joint venture partner with Sony Pictures Entertainment, USA. It also has state-of-the-art studio facilities and has successfully leveraged emerging technologies like the Broadband, Internet, IPTV and Mobile among others, where Shemaroo has launched 15-minute movies on BPL Mobile's Mobile TV Service. Shemaroo Entertainment has evolved as a One Stop Shop providing end to end content related solutions to leading service providers across the globe. Shemaroo has created a robust mechanism for content identification, content acquisition, repurposing, format conversion, packaging, positioning, promoting, marketing & managing the content. For more information visit www.shemaroo.com.

Source: TinselVision

CONTACT: US, UK and Europe: Adam Dubitsky of TinselVision,
+1-202-652-2250, adam@tinselvision.com; or India, Suhas Pandit, Director of
Buzz PR, +91-22-66681930-31, suhas.pandit@buzzkaro.com; Sunita Nair of
Shemaroo Entertainment Pvt. Ltd. PR & Corporate Communications,
+91-22-2852-99-11-22, sunita@shemaroo.com

Web site:

http://www.tinselvision.com/
http://www.shemaroo.com/

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Profile: intent