Winning Design from Bravo's Project Runway is Selected by Guest Judge Sarah Jessica Parker as a New Addition to Her BITTEN Collection at Steve & Barry's

Winning Design from Bravo's Project Runway is Selected by Guest Judge Sarah Jessica Parker as a New Addition to Her BITTEN Collection at Steve & Barry's

PORT WASHINGTON, N.Y., Nov. 22 /PRNewswire/ -- The winning dress designed by a contestant during this week's episode of Bravo's "Project Runway," which featured Sarah Jessica Parker as a guest judge, is available to shoppers nationwide beginning today as part of Parker's BITTEN(TM) collection. BITTEN, the women's casual sportswear line launched by Parker and retailer Steve & Barry's(R) earlier this year, is exclusively available at Steve & Barry's stores nationwide.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071122/NYTH003-ahttp://www.newscom.com/cgi-bin/prnh/20071122/NYTH003-b )

Parker announced at the end of the show that contestant Victorya Hong was named the winner of the episode, which aired Wednesday, November 21st. The challenge was for the designers to present their design concepts to Parker, who then selected seven of them to partner with another contestant and create a casual sportswear piece appropriate for BITTEN. On the runway, the actress and fashion icon then surprised Hong by telling her that her trapeze dress with a plaid shrunken vest would serve as inspiration for an actual addition to BITTEN's Holiday collection -- the result of an agreement between Steve & Barry's and "Project Runway." A stretch-cotton dress ($19.98) similar to Hong's design is available at Steve & Barry's stores across the country beginning November 23rd in both black and burgundy, as is a separate plaid vest ($14.98) in grey/black.

Hong's actual winning design will be prominently displayed in Steve & Barry's flagship New York City store at the Manhattan Mall for several weeks. In-store signage at all Steve & Barry's shopping mall locations will also help promote the Emmy-nominated competition reality series and explain the genesis of the newest BITTEN dress, one of more than 500 pieces in the successful line's Fall/Holiday collection.

"I loved Victorya's design immediately when I saw it during my appearance on Project Runway, and am very excited that BITTEN shoppers will have the opportunity to add our interpretation of the dress to their closets," said Sarah Jessica Parker.

About Project Runway

"Project Runway" is co-produced by The Weinstein Company and Miramax Films. Magical Elves' Dan Cutforth and Jane Lipsitz ("Top Chef," Project Greenlight," "Last Comic Standing") and Rich Bye are executive producers. Klum is host and executive producer and Desiree Gruber and Jane Cha of Full Picture are also executive producers. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

About Steve & Barry's

New York-based Steve & Barry's(R) is a leading casual apparel retailer that offers high-quality merchandise at astonishing low prices for men, women and children. Founded in 1985, the company operates over 220 anchor and junior anchor shopping center and mall-based locations throughout the U.S. At Steve & Barry's, shoppers will find brands they can't find anywhere else, including EleVen(TM) by Venus Williams, BITTEN(TM), the first-ever apparel line created by actress and global fashion icon Sarah Jessica Parker, the Starbury(TM) Collection of athletic and lifestyle apparel and sneakers created with NBA(R) star Stephon Marbury, dear(TM) BY Amanda Bynes, and the Big Ben Wallace(TM) Collection. Additional information and store locations can be found at www.steveandbarrys.com.

CONTACTS:
Colleen McCarthy, Steve & Barry's, 516-472-6289
Victoria Brody, Bravo, 212-664-5276

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

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AP Archive:

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Source: Steve & Barry's

CONTACT: Colleen McCarthy of Steve & Barry's, +1-516-472-6289; or
Victoria Brody of Bravo, +1-212-664-5276

Web site:

http://www.steveandbarrys.com/
http://www.bravotv.com/

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