TinselVision Premiers New Online Bollywood News and Gossip Show

TinselVision Premiers New Online Bollywood News and Gossip Show

Hosted by Indian Idol's Mini Mathur

WASHINGTON and MUMBAI, India, Nov. 21 /PRNewswire/ -- (www.tinselvision.com) TinselVision(TM), a premium online video-on-demand (VoD) service delivering premium Indian television and Bollywood film content to more than 40 million persons of Indian origin living overseas, today announces the global premier of Inside Tinsel, hosted by Mini Mathur, former MTV VJ and the popular host of ratings blockbuster Indian Idol.

The program will air free of charge, at tinselvision.com, in the free content zone of the broadband IPTV service, along with popular programs from Zoom TV such as Page 3, Let's Talk and Popkorn News, and other shows to be announced soon. TinselVision is committed to broadcasting a rich and growing combination of it proprietary content, exclusive shorts, and well-known infotainment, news and other advertising-supported, on-demand programming at no cost to its viewers.

"Stopping short of describing our free content as 'podcasts' or even user- submitted, shared videos," says Saad Shervani, VP of Content of the company, "our viewers and the marketplace should anticipate an explosion of free content offerings on our service. From our own production to the high-quality shows offered by our partners under our ad-share model, to obtainment of exclusive, viral shorts and enabling submissions from our community, we will be delivering a compelling and sticky panoply of free Indian and South Asian content."

The November premiere of Inside Tinsel will showcase the latest Bollywood gossip and news -- keeping TinselVision viewers up-to-date and in-the-know on new movie releases, exclusive celebrity interviews and behind-the-scenes events. In addition to the latest star scoops on who's doing what, and with whom, the "access Bollywood" program will offer in-depth looks at TinselVision programming, service features, unique promotions, unprecedented contest prizes and engaging goings-on. Inside Tinsel airs semi-monthly through the end of the year and, weekly beginning in January 2008.

TinselVision has signed a 13-episode deal with highly-regarded Camera Art to produce the show's initial season. Camera Art's co-founder and director, Rajan Kapoor, is leading the Inside Tinsel project, and produced the new channel's positioning and commercial video assets. Speaking of the deal and his relationship with the online entertainment destination, Kapoor says, "I'm partial to feature-length film projects these days but, recognized that special something with the TinselVision team and market vision that was genuinely attractive. They have welcomed us as full-fledged partners and, we look forward to contributing our resources and talents to their success."

Asked of her decision to host Inside Tinsel, Mini Mathur stated, "We spend so much time focused inwardly on our home audiences here in India, we too frequently forget there are tens of millions of our friends and family and compatriots living overseas with a longing for original, familiar programming made easily accessible to them abroad. TinselVision is committed to delivering that access everywhere, all the time, with quality programming. It's an honor to be a part of that vision."

ABOUT TINSELVISION

TinselVision(TM), a trademarked service of Tinsel Cinema, LLC, is a Washington, DC and Mumbai, India-based premium VoD provider scheduled to launch its niche service in late November 2007. TinselVision will deliver Bollywood and South Asian movies, television series and sporting events via IPTV to PCs, laptops, TVs and mobile devices to South Asian households in the US, UK, Canada, and globally. The service seeks to provide nearly 40 million viewers with choice, affordability, control and convenience through on-demand access to one of the largest libraries of South Asian content while offering a new and lucrative distribution channel to content producers and owners. For more information visit www.tinselvision.com.

First Call Analyst:
FCMN Contact:

Source: TinselVision

CONTACT: Pankaj Bhushan, VP of Sales & Marketing, pankaj (at)
tinselvision.com, or Saad Shervani, VP of Content & Legal, saad (at)
tinselvision.com, media and press, Adam Dubitsky +1-202-652-2250, adam [at]
tinselvision.com, all of TinselVision

Web site:

http://www.tinselvision.com/

-------
Profile: intent